Ben DeBerry II’s Post

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Seasoned Retained Executive Search Consultant for Retail, Consumer and Distribution Industries

It’s Pride month, so inevitably, there will be a sudden rush for organizations to turn their logos rainbow for the month and talk about their fundraiser for an LGBTQ+ charity. This level of tokenism has become commonplace, and has earned the moniker “rainbow-washing” - showing superficial, performative support for the LGBTQ+ community, without ever making any substantial effort to ensure equity and inclusion for their people. So if you’re a retailer who’s turned their logo rainbow for the month, I want you to ask yourself what you’re doing to support the LGBTQ+ in your workplace, to create an environment in which they feel psychologically safe and can thrive. - Do you champion workplace diversity? - Do you train your staff and leadership in inclusion? - Are your leaders engaged in creating inclusive practices? - Do you challenge micro-aggressions when they are seen or reported? - Do your policies use inclusive language and reflect the diverse needs of your workforce? - Do your LGBTQ+ employees have a safe space or resource group to drive inclusion & equity? Because if the answer the these is no, then you might be guilty of rainbow washing. #Pride

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