Marquee Development’s Post

What can we learn from McDonald's failed product launch of the Arch Deluxe? 🍔👎 McDonald's introduced the Arch Deluxe in 1996 to attract more adult customers and compete with fast-casual dining options. See video. However, the burger failed to resonate with consumers due to: 1️⃣ A misperception of adult tastes - the brand assumed adults desired a more sophisticated and "grown-up" burger 2️⃣ A higher price point - the burger was priced higher than other items on the menu, and consumers were not willing to pay a premium for what they perceived as a basic fast-food burger 3️⃣ A failure to understand the core brand image of family-friendly, affordable meals. The case underscores the importance of conducting thorough market research before introducing new products or making significant changes to an established brand. Lesson learned! 🤓 #MarketResearch #ProductLaunch #BrandImage  -------------------------------------- Need MR advice? Message me. 📩 Visit DriveResearch.com 💻  1400+ articles to help you. ✏️ --------------------------------------

POV: You hired an event planner who goes above and beyond to find moments that make your event even more memorable... 🎂 A surprise birthday cake — when you never told them it was your birthday. ⚽ The best view of an Orlando City game. 🍽️ An entirely custom menu for you and your guests at the coolest restaurant. 👏 Looking around and seeing nothing but pure joy on your guests' face because the event was flawless. #makingmoments #eventdetails #eventplanners #corporateevents #eventexcellence #corporateplanning #businessevents #corporatecelebrations #eventdesign #eventexperience

Have you found yourself thinking about opening a restaurant in a professional sports stadiums? Or, entertaining a sponsorship deal with a local sports team? You can size up these types of opportunities with Placer.ai. Personally, I find unique dining experiences so much more compelling compared to the traditional hotdog, nachos and pizza options. Beverage options are equally important and insights you can evaluate in Placer when deciding if your brand is right for this stadium versus that one. Another great white paper from the Placer.ai team. The Retail Opportunity of Stadiums 

Miami is solidifying its status as a culinary hotspot! JLL's latest analysis reports the rise of celebrity-backed restaurants sweeping across the nation, with the city named as one of the top 15 cities cooking up divine concepts. According to JLL, the restaurant industry is booming with 1,832 new U.S. planned restaurants announced in Q1 2024, and 70 celebrity-backed eateries set to open nationwide. And in #Miami, we love a delicious collab. From the arrival of #Michelin stars and #JamesBeard award winners to celebrity concepts from Bad Bunny to Pharell Williams— the #MagicCity's hospitality scene continues to heat up. And there's more ventures coming soon, including Nick Jonas and John Varvatos latest concept Villa One Tequila Gardens, opening in 2025 at Miami Worldcenter. Learn more about how star power is transforming the food and beverage landscape: ➡️ bit.ly/3zeGWbL

Tips for Las Vegas visitors ⤵️ Book Shows and Popular Restaurants in Advance! Las Vegas has world-famous entertainment and dining options that book up quickly. Planning ahead is key, especially for top shows like Cirque du Soleil, concerts, or celebrity chef restaurants. #lasvegas #traveladvisor #travelblogger

Dine-arounds have been a staple in the industry for as long as we can remember. However, one thing that stands out is the lack of innovation in how they're conducted. Often, they follow the same formula: the same steakhouse, the same attendees. While familiarity can be comforting, it doesn’t always yield the best results. To truly make your dine-arounds stand out, start with the basics: planning. Think about the venue, the ambiance, and most importantly, the attendees. Make it unique by choosing a venue that offers something different. Perhaps a trendy new restaurant, a private dining experience, or even a themed event. The goal is to create an environment that fosters engagement and leaves a lasting impression. If you're interested in discussing your conference and dine-around strategies, feel free to reach out. We’re eager to assist and share some unique ideas and proven strategies that have been successful in the industry. #ConferenceStrategy #EventPlanning #DineAround #IndustrySuccess

Manchester's F&B market is booming, with a mix of local independent operators and international brands leading the charge. With 381,000 sq ft of new space under construction, the city is set to become an even more exciting destination for food and leisure. What’s next for Manchester’s F&B scene?

#TestimonialThursday We at Foodbuy Australia are delighted to introduce you to Richard Errington, CEO, West HQ  – An amazing entertainment venue with great food and memorable experiences at the heart of its diverse range of food outlets, fine dining restaurants and the iconic Sydney Coliseum Theatre. Hearing kind words from our clients reminds us why we do what we do #testimonialtuesday #foodbuyaustralia #purchasingpower #purposedrivenprocurement #Australiansupplychain #sourcing #ProcurementManagement #foodbuyaustralia #purposedrivenprocurement #clientpartnerships

Career growth, advancement, teamwork…learn what leadership looks like in the dining department at The Arbor Company.