MarTech Series’ Post

I found the article below relevant to the conversations I am having with my clients. I get asked consistently, "How could we change our Marketing efforts with our entire MarTech stack to react more 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞?". 𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝐭𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐰𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚𝐬𝐤𝐢𝐧𝐠 𝐨𝐮𝐫𝐬𝐞𝐥𝐯𝐞𝐬 𝐰𝐡𝐞𝐧 𝐰𝐞’𝐫𝐞 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐧𝐠 𝐨𝐮𝐫 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐚𝐫𝐞: 💡 Are we serving the right message at the predicted best time based on past interactions? If so, do we have data to back this up? 💡 What is the analytics story behind the marketing communication we have sent to date? 💡 Have we mapped out exactly when in the customer journey does it require a reactive response vs proactively trying to capture their attention? 💡 What does our data management look like today? How are we cleansing our data to make sure were delivering to the customers that want to hear from our brands. 💡 Is our data platform and data strategy built to support our future roadmap? These are the questions we want to answer to be able to accurately push to a true “real time” approach.  #Martech #MarketingAutomation

Changing a process to better incorporate first-party data can be challenging, especially when you're challenging the status quo. If you've been facing this situation or are about to embark on that adventure, I highly recommend this read. #datastrategy, #marketing, #composableCDP, #firstpartydata.

Ever wondered why data quality matters so much in marketing? Our latest blog's got the answers! 💡 Take a look at it to learn why it's so important and what you can do to make it even better. 📈 #Dynamics365 #Microsoft #bigdata #powerapps #powerautomate  #marketing #marketingcampaign #marketinganalytics #DataQuality #PowerUpCRM #BlogAlert #dataquality #dataqualityapp #techdio

In this insightful article from Adobe, they explore the importance of data-driven marketing and how it can elevate your business to new heights. At Triadex, we specialize in harnessing the potential of data analytics to empower businesses like yours. With over 3 billion data points at our disposal, we're equipped to help you identify and target your most valuable customers with precision. Discover how data-driven marketing can revolutionize your approach and lead to more effective campaigns. Visit: https://ow.ly/eOTu50R7XBi Contact us to learn more: (813) 983-7420 #DataDrivenMarketing #MarketingStrategy

Did you know? 📊 Companies that use data-driven marketing are 6X more likely to be profitable year-over-year! 🎯 In today's fast-paced digital world, simply having a creative marketing strategy is no longer enough. Leveraging the power of analytics is what sets successful campaigns apart from the rest. Here's why: 📈 65% of marketers who integrated data into their strategies achieved better decision-making and improved customer engagement. 🚀 Personalization powered by analytics can boost sales by up to 20%, proving that data-backed decisions lead to better customer experiences. 🎯 Predictive analytics tools have become essential, helping marketers forecast trends and make smarter, faster choices. In fact, 53% of top-performing marketers say predictive analytics is key to driving success. But here's the real kicker: even though the benefits are clear, only 27% of companies consider themselves data-driven. So, if you're not utilizing the power of data yet, you're missing out on a massive opportunity to grow your brand and improve ROI! 👉 What analytics tools are you using in your marketing strategy? Let’s chat in the comments! #DataDriven #Marketing #Analytics #MarketingTips #GrowthHacking #ElevateWithAanchal #aanchalverma #themanagementfactory The Management Factory

Improvado, SXSW to elevate enterprise marketing analytics & insights Know more:- https://lnkd.in/dpEK__KA #improvado #martech #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Fed up with the same old marketing woes? "No data!" "Tech team bottlenecks!" "Confusing tools!" If this sounds familiar, it's time for a change. Enterprise marketing teams need the right tools to unlock the power of their data. CDPs to the rescue! 🚀 Learn how they can help you: 🔍 Uncover hidden customer insights 🏹 Drive hyper-personalized campaigns across all channels 💲Launch campaigns faster and optimize your marketing spend Here's the inside scoop. #CDP #enterprisemktg #datadriven

Marketing acronyms. Whilst helpful to shorten those long-winded terms, they are tricky to keep on top of. 🤷♂️ Every day, it seems like there is a new acronym or buzzword in the world of marketing technology. Additionally, not everyone refers to an acronym in the same way. With that in mind, let’s have a look at a few acronyms that can commonly confuse marketers. 1. RFM/RFV Analysis (Randomly Formulated Magic?): 'Recency, Frequency, Monetary Analysis' or perhaps 'Randomly Formulated Magic'? Every time we analyse these metrics, it feels like we're conjuring up marketing spells. Abracadabra, customer insights! 2. CLTV/CLV (Constantly Learning The Value?): Ah, 'Customer Lifetime Value', or as I like to call it, 'Constantly Learning The Value'. Because let's face it, every time we think we've got it figured out, our customers surprise us! 3. CDP (Confusingly Dense Puzzle?): 'Customer Data Platform' or 'Confusingly Dense Puzzle'? Sometimes managing this tool can feel like navigating an ever-changing maze. Whilst daunting to some, with our support and assistance, you won’t need a PhD in data science to uncover insights from your customer base. So, marketers, as you swim through the sea of acronyms and jargon, just remember to keep your sense of humour afloat. After all, what's MarTech without a little fun? Share your favourite MarTech acronym and what you secretly think it stands for! 🤣 #marketing #marketingautomation #datadrivenmarketing #hivemarketingcloud

In today’s competitive marketplace, leveraging intent data is not just an advantage — it’s a necessity for crafting impactful go-to-market (GTM) strategies. For those at the helm steering strategic direction, understanding and utilizing intent data is critical to maintaining competitive advantage. https://ow.ly/WLFn50Tec0v Intentsify #marketing #martech #technology

Data-Driven Marketing: The Key to Success We live in a data-rich world, but not all brands know how to use it effectively. From customer insights to predictive modeling, data is the foundation for smarter, more informed marketing decisions. Discover how best data-driven marketing tools can help transform your strategy. https://lnkd.in/dDctQ-xU #MarketingAnalytics #DataDrivenMarketing #BusinessGrowth