Hola and Olà from South America, where I’m on my first visit to the continent in my new role at Volkswagen. ➡ My tour started Volkswagen Argentina, where I had the honour of meeting Marcellus Puig and Martin Massimino, their market team and the #Dealer Council there. They’ve been very successful and are well positioned with excellent products on the market – and of course there’s more to come! What particularly impressed me was the brand strength right across #Argentina and the way that everyone is fully committed to contributing. ➡ But then of course I was also lucky enough to be on stage for the launch of the new #Pacheco-built #Amarok. It’s especially important here due to the significance of the agricultural sector to the regional economy. After a test drive, I can also personally testify that this new generation of the famously reliable Amarok is a great thing. Whether it's crossing the Pampas or pulling up at a polo tournament in Buenos Aires, it is really the perfect fit with what the Argentine market demands. No wonder the Amarok is such an #icon here! I’ve now arrived in #Brazil – more about which later – but in the meantime I would like to extend a truly heartfelt “muchas gracias” and “nos vemos".
Martin Sander, Volkswagen Group Argentina and Volkswagen do Brasil It is a pride to be part of the #Amarok Supply Chain #RobustPickUp Metalsa
A great event! 👏
Inspiring for our MotorPeople&more section!
Congrats on the new role and it's good to see you back in the Group! All the best - Doug
Großartige Arbeit!
CEO & President at Volkswagen Group Argentina
2moIt was great to have you here Martin Sander . Many thanks for the insights and specially for joining us on the Amarok launch. Nos vemos pronto! Fuerte saludo.