Martin Cappelletti’s Post

Don't just watch from the sidelines - create impact! Top brands captivate audiences through video. Join them today by filling out our contact form: https://lnkd.in/g5fNQ6yx #CreateImpact #VisualStorytelling #BrandSuccess #BrandBuilding #2024Marketing #MarketingPlans #Video #VideoMarketing #DigitalMarketing

🎥 Embrace the Power of Video Marketing! Here's four ways video can help benefit your business: 1️⃣ Engagement and Conversion: Video is the king of engagement. It's a dynamic, immersive medium that keeps viewers hooked. When done right, it can drive conversions like no other. 2️⃣ Storytelling: Video allows businesses to tell their brand story in a compelling and memorable way. It helps build emotional connections with the audience, fostering trust and loyalty. 3️⃣ SEO Benefits: Search engines love video content. Videos improve your website's search engine ranking, increasing visibility and traffic. 4️⃣ Social Media Dominance: Platforms like Facebook, Instagram, and TikTok thrive on video content. Being active on these platforms with well-crafted videos can significantly expand your reach. Learn more how Kraus Marketing can help take your video content to the next level https://lnkd.in/eDhtrsH9 #video #marketing #videomarketing #videocontent

Plot Bunny Studios is here to create brand legacies through out-of-the-box creative solutions enabling your brand to reach the audience it deserves. As the stalwart David Ogilvy states “You can’t bore people into buying your product; you can only interest them in buying it”, and at Plot Bunny Studios we create the perfect plot for your story. A little trivia about the name of the brand: “Plot bunny” refers to a spontaneous and often unexpected idea for a story or creative project that pops into a writer’s mind. It’s like a creative rabbit that hops into your thoughts, bringing inspiration and a new story concept. Writers often use this term to describe the sometimes whimsical or unplanned ideas that can lead to the development of a plot or storyline. That’s a little bit about us and we can’t wait to unravel our journey with you🐇✨ #plotbunnystudios #advertising #agency #agencylife #marketing #marketingdigital #newagency #marketingtips #marketingonline #marketingdeconteudo

Plot Bunny Studios is here to create brand legacies through out-of-the-box creative solutions enabling your brand to reach the audience it deserves. As the stalwart David Ogilvy states “You can’t bore people into buying your product; you can only interest them in buying it”, and at Plot Bunny Studios we create the perfect plot for your story. A little trivia about the name of the brand: “Plot bunny” refers to a spontaneous and often unexpected idea for a story or creative project that pops into a writer’s mind. It’s like a creative rabbit that hops into your thoughts, bringing inspiration and a new story concept. Writers often use this term to describe the sometimes whimsical or unplanned ideas that can lead to the development of a plot or storyline. That’s a little bit about us and we can’t wait to unravel our journey with you🐇✨ #plotbunnystudios #advertising #agency #agencylife #marketing #marketingdigital #newagency #marketingtips #marketingonline #marketingdeconteudo

🎥 Ready to bring your brand to life? Look no further than Tell Studios! As passionate storytellers, we make it our mission to showcase the incredible YOU to the world. From video production to marketing strategies, our team of filmmakers, editors, and communicators can turn your vision into a powerful, captivating story. We know that stories have the power to inspire and connect with audiences, which is why we focus on telling the unique stories of your brand, your customers, and the potential customers that await. 💡 Our ultimate goal? To capture the heart and soul of your brand and show the world the impact you're making in it. So why wait? Let's chat about how we can help you forge a truly memorable connection with your potential customers today! 💬 #TellStudios #storytelling #marketing #videoProduction #brandingGoals

There are many ways you can deliver your content: blogs, advertisements, case stories, and success stories. But Different formats cater to different preferences and behaviours of audiences. Blogs, case studies and success stories are for those who like a good read and analysis, while advertisements often struggle to hold attention in a world saturated with promotional messages and are usually skipped. Given the visual nature of our wowk we decided to use a gallery. Galleries are formats that offer small, easily digestible bites of content that are gaining popularity for their ability to quickly engage audiences. They should be especially effective in today's fast-paced digital environment where attention spans are shorter and people are constantly multitasking. This shift towards shorter, more visually appealing formats like galleries, infographics, short videos, and social media posts aligns well with the trend of consuming content on mobile devices. It's all about providing information in a way that's convenient and engaging for the audience. Check out our gallery page at the Wow Studio.

I look forward to covering the #SuperBowl — this is my 22nd year (!!) writing about #SuperBowlCommercials, and I always find something new to explore. Today I posted a fun story for Forbes Entertainment: I interviewed director Adam Morse about becoming the first person with blindness to direct a #SuperBowl ad. It's a nice bit of storytelling mashed up with a lesson about #accessibility features; so far definitely ranks among the top ads I've seen for Sunday's game. Here's a quote from Morse that didn't make the story. I asked him about how he came up with the idea to simulate blindness by smearing Vaseline on the camera: "The question I asked myself was, 'How do I how do I make this this blind effect as as real as possible and not, you know, a gimmick.' And so the first thing that came to my mind that seemed obvious to me was to make it real and to impair the camera lens for real rather than playing with, you know, different tricks in post production because my philosophy as a filmmaker is always to fix it on sets." (Also, shout-out to Otter.ai for the transcript: I use this to transcribe all my Zoom interviews, and it makes a huge difference to be able to engage in a conversation vs. scribbling notes the whole time. This has been a #journalism game-changer for me since I discovered it three years ago.) #SuperBowlLVIII #SuperBowl2024 #SuperBowlAds #BigGame #Marketing #Directing https://lnkd.in/eFgN2R3p

🎥 Ready to bring your brand to life? Look no further than Tell Studios! As passionate storytellers, we make it our mission to showcase the incredible YOU to the world. From video production to marketing strategies, our team of filmmakers, editors, and communicators can turn your vision into a powerful, captivating story. We know that stories have the power to inspire and connect with audiences, which is why we focus on telling the unique stories of your brand, your customers, and the potential customers that await. 💡 Our ultimate goal? To capture the heart and soul of your brand and show the world the impact you're making in it. So why wait? Let's chat about how we can help you forge a truly memorable connection with your potential customers today! 💬 #TellStudios #storytelling #marketing #videoProduction #brandingGoals

Each year, ADWEEK's Creative 100 list recognizes the most creative and innovative professionals across advertising, marketing, media, filmmaking and much more. ADWEEK's editors curate the final list, but it's also open for external nominations. Please consider submitting someone you admire or even nominate yourself – especially if you're someone who doesn't usually put yourself forward for awards. Can't wait to see your picks. #creativity #advertising #marketing

Worried about exhausting your creative well, hitting every conceivable genre, template, or trend? It's a common fear among creators, this looming threat of becoming stale. But here's a little secret: audiences aren't always scavenging for the brand new. Instead, they crave relatability, comfort, familiarity. Consider this: rather than exhausting yourself in pursuit of the uncharted, why not reinvent the known? Take the familiar and twist it, infuse it with your unique perspective, your voice. That's where true innovation often hides, right under our noses, in the everyday, the mundane, the already done. So, stop fearing the creative drought. You don't always have to be the pioneer on the frontier of the unknown. Sometimes, you just need to be you, consistently and authentically. That's where your unending well of 'new' resides. Because, in the end, it's not about the genre or the trend; it's about the unique flavor you bring to them. That's what keeps the audience coming back for more. #personalbranding #creative #TimeAllocation #liweb3