Brittaney Kiefer’s Post

Ever use SMS or social media visuals in your learning designs? Frame.io has a great article - Beyond the Bubbles: Designing Text Messages That Keep Audiences Hooked https://lnkd.in/eavZgUW5

In my 10 years working in the film and advertising industries, I've come to realize that the quality of a script isn't determined by whether it's 'good' or 'bad', but rather by its ability to resonate with its intended audience. A script's success lies in its capacity to effectively convey its motive or message, eliciting the desired response from viewers. Regardless of technical prowess, what truly matters is whether the story connects with its audience on an emotional or intellectual level. This insight has been invaluable in my journey, emphasizing the importance of understanding and communicating the underlying motive behind every script. #VideoProduction #creativeservices #designingtoproducing

In the ever-evolving world of advertising, one truth has become increasingly clear: It's not just about when ads appear, it's about how they resonate with us. As our emotional landscape evolves, so must the way brands communicate. 🌐❤️ In a world where consumers are bombarded with messages, the ones that touch our hearts and minds are those we remember and act upon. 💖 Let's discuss! How do you think emotional connection plays a role in the effectiveness of ads? Have you seen any recent ads that really connected with you? Share your thoughts below! 👇

🎬✨ Lights, Camera, Marketing! ✨🎬 Creating a film is just the beginning—marketing it effectively is what brings it to the audience it deserves! 🍿👀 🔹 Why Market? Even the most creative indie films need a spotlight to shine. While big Hollywood projects have hefty marketing budgets, indie filmmakers must be crafty and resourceful. Remember, investing in marketing is as crucial as what you spend on production! 🔹 Strategic Marketing on a Budget: Capitalize on Social Media: Platforms like Instagram and TikTok are goldmines for filmmakers. Use vertical videos to catch your audience’s eye quickly! Teasers, behind-the-scenes footage, and engaging with trending challenges can amplify your film’s presence significantly. 👉 Engagement is Key: Dive into daily interactions, respond to comments, and build a community around your film. It’s not just about posting; it's about creating conversations and connecting with your audience. 👉 Leverage Film Festivals: Not just a venue to show your film, but a networking hub. Pick strategic festivals, even if on a tight budget. 🔹 PR & More: Craft compelling press releases for local media and bloggers. Build a strong online presence with a dedicated website or blog. Partner up with local businesses and communities for mutual promotion. 👉 Want more insights on doing film marketing right, even with limited resources? Join the FFA Community Forum to read our latest post on essential strategies that make your film stand out! 🌟 🔗 Join here: https://lnkd.in/ey6mfPgU #FilmMarketing #IndieFilmmaking #SocialMediaStrategy #FilmPromotion #DigitalMarketing #FilmmakerLife

🎬Peek Behind the Curtain: Crafting Magic with Reach Media Productions! Thrilled to share a sneak peek into the heart of our creative process! Dive into the behind-the-scenes world of Reach Media Productions, where we blend fun and expertise to bring your vision to life. 🎥 It’s not just about crafting visuals; it's about creating an experience! Why choose Reach Media Productions? 👉 Fun Collaboration: We believe in making every project an enjoyable journey for our clients. 👉 Creative Excellence: Our behind-the-scenes look reveals the dedication to excellence that defines our work. 👉 Seamless Process: Discover how we make the seemingly complex, fun, and effortless. Ready to embark on a creative adventure? Let's connect and turn your vision into reality. #BehindTheScenes #VideoProduction #CreativeCollaboration #ReachMediaProductions

20 creative Ad Campaigns in 2023 #communications #marketing #advertising #brands #digital #videos #socialmedia #tiktok #instagram #youtube

Don't just watch from the sidelines - create impact! Top brands captivate audiences through video. Join them today by filling out our contact form: https://lnkd.in/g5fNQ6yx #CreateImpact #VisualStorytelling #BrandSuccess #BrandBuilding #2024Marketing #MarketingPlans #Video #VideoMarketing #DigitalMarketing

Who said romcoms are predictable? #GoodAdsMatter We all love a happy ending in movies, but that’s not always the case. This 90-second spot for AT&T takes genre-blending to the next level. It starts as a rom-com spoof where a couple shares a dramatic kiss and make-up moment, only for night to fall and the girlfriend to morph into a zombie. Talk about a wild plot twist! The well-crafted narrative builds the drama, and just as we’re getting invested in the Ad—yes, the Ad—the twist catches us completely off guard. We get a taste of multiple genres in one spot, which is exactly what AT&T aimed for with this spot: “Stream Everything, from rom-com to horror.” 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟰𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲- https://lnkd.in/dg3JEGpK Country: USA Year: 2018 Brand: AT&T Agency: BBDO Worldwide Chief Creative Officer BBDO Worldwide: David Lubars Chief Creative Officer BBDO New York: Greg Hahn Group Executive Creative Director: Matt MacDonald Executive Creative Directors: David Povill, David Cuccinello Creative Directors: Kevin Mulroy, Dan Kenneally Production Company: Somesuch X Anonymous Founding Partner: Tim Nash Executive Producer: Nicky Barnes Director: Daniel Wolfe Director of Photography: Tom Townend Editor: Tom Lindsay 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #DirectorsCut #Branding #Marketing #Advertising #PurposeStudios #PursuePurpose

The equation for success seems to simplify in this increasingly fragmented world. Create quality content, regardless of budget, tell a compelling story, and the audience will follow. 👇 https://lnkd.in/dpxhRVMq

Spec Ads are the basis on which "Spex-ster" (get it? 😲 ) was founded. Creating high-quality spec ads can be a game-changer for filmmakers! Not only do they showcase your talent, but they also attract potential clients and boost your portfolio. Whether you're just starting out or looking to refine your craft, these top 10 tips will help you create compelling spec ads that stand out.