mary patrikiou’s Post

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Principal @BCG Consumer | Supply Chain Wizard | Brand Strategist

As GenAI reshapes customer experience, forward thinking leaders are focusing on how to turn its vast potential into measurable business value. Rather than succumbing to shiny-object syndrome or diluting efforts across too many initiatives, decision-makers use a strategic approach for GenAI deployment, focusing on big and fast impact areas, namely: process reinvention, customer self-assist, and employee assist. With the right focus and foundations, GenAI can be a game changer that can help rewrite the economics of customer experience. And delight customers, of course!   https://lnkd.in/dJdHn9XP   #BCGinGreece #GenAI #CustomerExperience

Three Ways GenAI Will Transform Customer Experience

Three Ways GenAI Will Transform Customer Experience

bcg.com

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