Mastering Modern Selling’s Post

Transcript

Alright, let's kick off another deep dive. Today, we're tackling social selling and how to make it work for you, especially on LinkedIn. Sounds good. We're gonna be dissecting a conversation with Chris Dunn. OK. He's VP of sales and business development. You know that feeling that you're not good enough or don't belong? Yeah. Yeah. I think a lot of people can relate to that, especially when it comes to, like, putting yourself out there online. Absolutely. And you know, what's fascinating to me is how he, like, overcame those initial hurdles. Yeah. He realized that people connect with, you know. Authenticity. Yeah. So instead of sharing just like, you know, dry professional updates, he started incorporating, like, personal anecdotes, right? Showing, you know, his human side, more of his personality. Exactly. And it really paid off. Not did. Like, he talked about the story of his Sonny's journey with ADHD. Yeah. And he mentioned that his wife overheard other women praising his LinkedIn presence specifically because of that post. That's amazing. Isn't that incredible? It is. It just goes to show that being genuine and like sharing your experiences can resonate in ways you might not expect. Absolutely. And it really highlights the power of storytelling and social selling, right? It's not about like. Bragging or being perfect yeah. It's about connecting with others on a like a shared human experience. Yeah. Yeah, it's about finding that common ground. Exactly. You know, that reminds me, I actually posted about finding a snake on my morning walk a while back and it wasn't like directly business related or anything right but it got a ton of engagement interesting. Like people really responded to it and it just made me realize that sometimes the most relatable content comes from like the seemingly. Ordinary parts of our lives. I see what you mean. It's about those, like, everyday moments that people can connect with. Yeah, Exactly. Chris calls this his Barton the Dog Strategy. Ohh. Named after his dog, of course. OK. I like it. He uses his daily dog walks as, like, inspiration for relatable content. So he's like, finding these little Nuggets of wisdom or humor in those everyday moments. Exactly. Like, what's seemingly ordinary aspects of your life could become engaging content. Right. Right. What unique perspective can you bring to your audience? Exactly what makes you, you? It's not all just, you know, feel good stories and dog walks though, right? Chris actually shared a statistic that really caught my attention. 20% of his sales quota came from LinkedIn connections. Wow. That's huge. It is. That's a concrete result. It proves that social selling can have a real impact on your bottom line. Absolutely. This is where the long game comes in, right? Social selling, it's not about, like, bombarding people with sales pitches, Right. It's about, you know, nurturing relationships over time, building those connections. Exactly. And Chris really emphasized this idea of being a valuable resource. Yeah. Connecting people. Within his network, like, being helpful. Exactly. He calls it the I've got a guy approach. I love that. Yeah. It's like being that person who generously connects people, knowing that, you know, building trust and goodwill will ultimately pay off. For sure. I'm curious, though, how does he, like, avoid getting overwhelmed with requests? Yeah. How does he decide who to connect with and, like, when to offer help without spreading himself too thin? That's a great question. That's a great question, you know. Chris actually talked about setting boundaries, right, and being strategic with his time, right. He doesn't try to be everything to everyone. Yeah. Instead, he focuses on building relationships with people who, you know, aligned with his values and his business goals. So it's all about being intentional. Exactly. It's about quality over quantity, right, When it comes to those connections. Yeah. And Speaking of quality connections, remember how Chris was inspired by the Mastering Modern Selling podcast Will? He took that inspiration. And ran with it. Really. He launched his own live show and podcast. Wow. What I find so remarkable is that he partnered with Fist Bump. Ohh. Wow. For production and promotion. The same company that produces Mastering Modern Selling. Yeah. That's amazing. Talk about coming full circle. It really is. It shows the power of that podcast. Yeah. How it could inspire action. And it's also a testament to Chris's proactive approach. Right. He saw an opportunity and went for it. Yeah. He also mentioned using AI. Tools yeah like chopped GPT OK for research and to enhance his conversations that's that's something we often talk about here we do how technology can empower sales professionals to be more efficient and effective working smarter not harder exactly and using the tools that are available to us to build stronger relationships for sure but you know technology can only take you so far right Ultimately it's about human connection yeah. And that's sometimes requires vulnerability you're right Chris shared some pretty personal. Stories on LinkedIn yeah. That resonated deeply with his audience. And you've talked about the importance of vulnerability in your own social media presence I have it's You know for me it was about sharing some of the challenges I faced Yeah. In my life and career. And how did people respond the response was overwhelming people reached out to share their own stories and offer support that's powerful It was it made me realize that when we you know let our guard down and show our. Excel selves yeah, we Createspace for genuine connection. But it's a fine line, isn't it? It is because no one wants to be bombarded with negativity right? Or what was described in the Master and modern selling chat is like toxic positivity. Exactly. There's a difference between being authentic yeah and oversharing right? Or drowning people in forced cheerfulness. No one wants that It's about finding that sweet spot and being true to yourself but also mindful of your audience. Exactly right it's about. Finding that sweet spot, you know, where you're being true to yourself but also like mindful of your audience. So what have we kind of learned from Cribb's journey? Yeah, from like LinkedIn lurker to thought leader, right? Seems like there are a few key takeaways here. Absolutely. Anyone looking to like up their social selling game, Definitely. First and foremost, embrace your multidimensional self. Don't be afraid to like, showcase your personality, your passions, your unique. Quirks, right? It's about being a human being. Yeah. Not just the sales machine. Exactly. And Chris's success also highlights the importance of, you know, consistency. Yeah. You don't have to post every hour of the day, right. But regular engagement is key. Yeah, to building that all important, you know, like and trust factor and perhaps most importantly, focus on building genuine relationships. Yeah. Social selling. It's not about, you know, hitting people over the head with sales pitches. It's about connecting with them. On a human level, providing value, being helpful. Exactly. And becoming a trusted resource. It's about showing up authentically. Yeah. And being genuinely interested in other people. Absolutely. Chris' story is a powerful reminder that social selling can be a rewarding and fulfilling experience when approached with the right mindset. It really can. It can. And it's something that anyone could achieve with, you know, a little bit of effort and the willingness to put themselves out there. Exactly. So as we wrap up. This deep dive into Chris Dunn's journey. Yeah, from lurker to thought leader, Right. We want to leave you with one final thought provoking question, OK? What small step can you take today to level up? Your social selling game. It could be as simple as connecting with someone new. Yeah, sharing an article that sparked your interest or leaving a thoughtful comment on a post. Yeah, that resonated with you. Every interaction is an opportunity to build a relationship and make a difference. Absolutely. So go out there, be yourself, make those connections. And who knows, maybe one day we'll be diving into your social selling success story. That would be great. Until then, happy selling. Happy selling.