Matcha’s Post

Who here prefers to check out deals online first and then enjoy the in-store experience? 🙋♂️🙋♀️ It's about blending the convenience of digital browsing with the satisfaction of a physical shopping trip. A significant 42% of savvy holiday shoppers are doing just that! As we gear up for the holidays, the message is clear: Omnichannel is not just an option; it's a customer expectation. How are you making this seamless transition possible for your customers? Are your online and physical storefronts ready to complement each other effectively? #holidayshopping #holidayseason #omnichannelmarketing

The fact that about half of consumers who begin their shopping journey in-store eventually turn to online options highlights the growing trend of omnichannel shopping. This behavior underscores the importance for retailers to maintain a cohesive presence across both physical and digital platforms. Consumers are increasingly seeking the convenience and additional information available online even after visiting a physical store. This trend emphasizes the need for businesses to integrate their in-store and online experiences, ensuring consistency in pricing, product availability, and customer service to cater to the modern shopper's expectations. #OmnichannelShopping #ConsumerBehavior #RetailTrends #DigitalTransformation #ShoppingExperience

Who here prefers to check out deals online first and then enjoy the in-store experience? 🙋♂️🙋♀️ It's about blending the convenience of digital browsing with the satisfaction of a physical shopping trip. A significant 42% of savvy holiday shoppers are doing just that! As we gear up for the holidays, the message is clear: Omnichannel is not just an option; it's a customer expectation. How are you making this seamless transition possible for your customers? Are your online and physical storefronts ready to complement each other effectively? #holidayshopping #holidayseason #omnichannelmarketing

Who here prefers to check out deals online first and then enjoy the in-store experience? 🙋♂️🙋♀️ It's about blending the convenience of digital browsing with the satisfaction of a physical shopping trip. A significant 42% of savvy holiday shoppers are doing just that! As we gear up for the holidays, the message is clear: Omnichannel is not just an option; it's a customer expectation. How are you making this seamless transition possible for your customers? Are your online and physical storefronts ready to complement each other effectively? #holidayshopping #holidayseason #omnichannelmarketing

Gerasimos Marakis, Managing Director of Contract Logistics Service Line in Orphee Beinoglou SA Streem Cluster, emphasizes the crucial need for crafting the ideal omnichannel customer experience considering the e-commerce penetration rate's dramatic rise over the last two years. This metric, reflecting the share of the population engaging in at least one online purchase, has escalated from 40% to about 75%, showcasing a marked surge in consumer adoption of online shopping. #BalkanECommerceSummit #ConnectingBalkans #GenerationY #GY #OrpheeBeinoglouSA

Holiday shopping is heating up earlier than ever, and shoppers are demanding an omnichannel experience. Don't get caught napping, retailers! Spectralink's got the tools you need to sleigh this holiday season. Our enterprise mobility tools help your staff streamline communication and efficient inventory management, keeping customers jolly and sales skyrocketing. 🚀 #Retail #HolidaySeason #CustomerExperience https://lnkd.in/eGWUD43D

The statistic from Think With Google that, despite a significant increase in online shopping over the past two years, 66% of buyers still plan to shop in-store highlights the enduring value of physical retail experiences. This indicates that while digital channels have become increasingly important, the in-store experience offers unique value that many consumers continue to seek. For retailers, this underscores the importance of an omnichannel approach, integrating online and offline experiences to meet diverse consumer preferences. Providing seamless, complementary shopping experiences across channels can enhance customer satisfaction, drive sales, and foster brand loyalty in today's hybrid retail landscape. #OmnichannelRetail #ConsumerBehavior #PhysicalStores #EcommerceTrends #RetailStrategy

Did you know that over 60% of US grocery shoppers are omnichannel shoppers, meaning that they shop both in-store and online. In many instances, the online shopping experience is synergistic with shopping in a physical store. However, where differences occur are with impulse categories. Using our Mars Digital Store Labs, powered by eye square, and behavioral testing, we have tackled the challenge of how to unlock impulse category sales online. Join me and Chrissy Love (#eyesquare) at #TMRE on October 24, 2023, in Denver, CO, as we share insights and recommendations on unlocking impulse purchases online. #MarsWrigley #proudlymars #shopperinsights #MDSL #marketresearch #impulseonline #eyesquare #digitalinsights James Mills Vince Hummel Matthew Blacknell Stephanie Halley, MBA Stephanie Heath

🛍️ Understand your shopper Personas, discover where they stand in the shopping spectrum. 1️⃣ Exacting Shopper: They are discerning consumers who demands excellence in service? They prefer the convenience of online shopping and value personalized recommendations 2️⃣ Busy Shopper: Always on the move and juggling multiple commitments? They prioritize hassle-free experiences and switch between retailers based on their immediate need. 3️⃣ Social Shopper: They have a balance of online and in-store experiences, and valuing personal connections? They appreciate safe, seamless omnichannel experiences and prioritize data protection and ethical practices. 4️⃣ Laid-Back Shopper: They have a laid-back vibe of in-store shopping and show loyalty with minimal digital engagement? They are forgiving of mistakes but appreciate clear communication. Read more to craft smooth and personalized customer experiences for higher ROI ➡️ https://lnkd.in/dXxBasuz #OneCommunicationsPlatform #ShopperPersonas #OmnichannelCommunication

Gerasimos Marakis, Managing Director of Contract Logistics Service Line in Orphee Beinoglou SA Streem Cluster, emphasizes the crucial need for crafting the ideal omnichannel customer experience considering the e-commerce penetration rate's dramatic rise over the last two years. This metric, reflecting the share of the population engaging in at least one online purchase, has escalated from 40% to about 75%, showcasing a marked surge in consumer adoption of online shopping. #BalkanECommerceSummit #ConnectingBalkans #GPA #OrpheeBeinoglouSA