Matrix Marketing Group’s Post

🔥 Attention Marketing Managers! 💼 In a world that's constantly evolving, we are the ones creating paths, spinning narratives, and influencing decisions! 💪 Remember, it's not just brands and taglines that we handle, we're the keepers of dreams and architects of customer journeys. 🌷 Sometimes it might seem like we are lost in the labyrinths of analytics, graphs, strategies and targets - but always remember, at the core of it all, it's passion that fuels us. 🎯 Let's continue to ignite ideas💡, inspire actions 🚀 and drive transformations for our brands and beyond. Here’s a toast to all the 'unsung heroes' in Marketing management, painting the world with their game-changing ideas. You are seen, you are valued, and your work is truly appreciated. Cheers to us! 🥂 #MarketingManagers #Passion #GameChangers #Dedication #BrandBuilders

Why “make it go viral” is the worst strategy: If you're viral, you're the life of the party for the night. If you're sustainable, your friends are always excited to see you. So, instead of asking, "How do I go viral?" Ask these questions instead: - How do I get more people to talk about my brand? - What can I do to get people to refer others to me? - How can I create a memorable brand? Build your brand, invest in long-term strategies, and watch your business grow. And keep growing. - - - P.S. To all senior leadership and execs: On behalf of all marketing departments around the world—please, please, please, burn that phrase right off of your tongue.

Create a steady drumbeat of sharp content to show the market you know your stuff. But great thought leadership goes beyond just what you say. How are you saying it? While most CEOs aren’t — and probably shouldn’t be —a hot-take machine, having bold opinions when it makes sense to do so can establish a brighter spotlight. Look Left’s Liesse Jayalath offers more brand messaging strategies in this blog. https://buff.ly/3IYaYSI

I almost deleted yesterday's post. It felt a little 🧀 So this is take 2. (We don't always get it right the first time.) Because I really, really believe in what I'm talking about. The #1 survival strategy for Marketing leaders during transformation - Get. Ahead. Of change. I'm sharing my experience so other Marketing leaders don't have learn the hard way (like I did). We can ease the load. Compare notes. If you want a copy of my MarketingTrestle (10 pillars of Marketing transformation) DM me...I'll send it direct, funnel-free. 😉 #trestleup

📢 Attention All Marketing Managers 📢 We understand the journey you embark on every day, filled with creativity, strategy, and responsibility. 🚀 You are the game-changers, the storytellers, the visionary who crafts the narrative of brands. 🎯 Today, we celebrate the passion that fuels your dedication, the trials that toughen you, and the triumphs that remind you why you love what you do. ❤️💼 Here at [Title], we know how important you are to the complex web of the business world and we acknowledge your efforts. 🏆 Share this post if you're a proud Marketing Manager navigating the dynamic labyrinth of brand stories, ensuring each unravels perfectly. Let's celebrate the art and science of marketing today, with [Title] 💫🌐 #MarketingManagers #Passion #Creativity #Strategy #Challenges #SuccessStories #WeAreHereForYou #Title

⭐ Diary of the Day ⭐ From the diary of Adrian Tan Link to the diary: https://lnkd.in/dDvwYYze Meet Adrian Tan, a visionary in the HR Tech and digital marketing space. From starting his solopreneur journey in 2021 to becoming a Chief Marketing Strategist at Marketing Sumo, Adrian's story is one of resilience, innovation, and a passion for transforming businesses. Dive into his journey to learn how he navigated the corporate world, turned challenges into opportunities, and inspired others through his leadership and storytelling.

  𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗼𝗳𝗳 𝘆𝗼𝘂𝗿 𝗹𝗼𝗻𝗴 𝗿𝗮𝗻𝗴𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Another installment in my Month of ❓❓❓s: 𝘼𝙧𝙚 𝙮𝙤𝙪 𝙏𝙚𝙖𝙢 𝘾𝙝𝙚𝙨𝙨 𝙤𝙧 𝙏𝙚𝙖𝙢 𝘾𝙝𝙚𝙘𝙠𝙚𝙧𝙨? If we think of growing a brand as (bloodless) warfare, which game 🎰 will better help you outsmart 🤔your competition before you’ve spent a 💵? 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 3 𝘸𝘢𝘺𝘴 S𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 P𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘣𝘶𝘪𝘭𝘥 𝘺𝘰𝘶𝘳 𝘣𝘰𝘢𝘳𝘥 𝘨𝘢𝘮𝘦 ‘𝘨𝘢𝘮𝘦’: 🎲 𝘈 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯 𝘪𝘴𝘯'𝘵 𝘢 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘰𝘳 𝘢 𝘴𝘭𝘪𝘥𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘪𝘵'𝘴 𝘢 𝘱𝘭𝘢𝘺𝘣𝘰𝘰𝘬 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘮𝘰𝘷𝘦𝘴.  Thinking two steps ahead can make the difference between thriving or barely surviving. Netflix knew binge-watching was a thing way before we did. 🎲𝘐𝘵 𝘩𝘦𝘭𝘱𝘴 𝘺𝘰𝘶 𝘢𝘯𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘦 𝘴𝘩𝘪𝘧𝘵𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵 𝘷𝘴. 𝘳𝘦𝘢𝘤𝘵𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦𝘮. Think of it as a crystal ball for where the market is headed—and try to be closer to setting the trend vs. chasing it. Dollar Shave Club saw the men’s grooming boom coming….and remembered that many guys hate shopping in stores. 🎲𝘐𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘢𝘳𝘮𝘰𝘳 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘣𝘢𝘵𝘵𝘭𝘦 𝘩𝘦𝘢𝘵𝘴 𝘶𝘱: 𝘺𝘰𝘶𝘳 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘣𝘭𝘶𝘦𝘱𝘳𝘪𝘯𝘵 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦. If you’ve identified your protectable advantages and exploit them consistently, competitors will struggle to penetrate beyond a flesh wound. 🤺   So, by now you’ve figured out that my question had a right answer: 𝙋𝙡𝙖𝙮 𝘾𝙝𝙚𝙨𝙨, 𝙉𝙤𝙩 𝘾𝙝𝙚𝙘𝙠𝙚𝙧𝙨. ✔mate! #brandstrategy #strategicmarketing #insights Hi! I'm Elizabeth, and I help marketing leaders use consumer & business insights to expand brand relevance, reach, and market impact. DM me to talk Strategy, Trends, and Fueling Insight-driven Brand Growth.

Empathy in Marketing Leadership: Perception vs. Perspective Navigating Marketing Waters: Perspective vs. Perception – Redefining How You See Success. We often talk about marketing strategies, goals, and campaigns. But there's one tool that's equally powerful, if not more so, and it doesn't come with a budget or a timeline: Empathy. As a marketer, I've witnessed the incredible impact of empathy in understanding our audience on a deeper level. When we put ourselves in their shoes, we gain insights that data and analytics alone can't provide. It's a game-changer in creating meaningful connections, tailoring our messages, and fostering trust. But here's the secret – empathy isn't just for marketing. It's a life skill. As an introvert and an empath, I've learned that understanding others' thoughts, feelings, and motivations can enrich our personal and professional lives. It leads to better relationships, innovative solutions, and exceptional results. So, let's explore the power of empathy in "Perception vs. Perspective." In this carousel, we'll delve into how empathy, perception, and perspective intersect in marketing and leadership. But remember, these lessons go beyond the boardroom – they're tools for enriching our daily lives. What are your thoughts on empathy in marketing and life? Share your experiences and insights in the comments below! #Empathy #Marketing #Leadership #PersonalGrowth #Potential #Perception #Perspective #Success #Strategies #Goals #

Good thought leadership PR is typically serious pontificating - nothing wrong with that - but rarely funny. Here's one example that bucks the norm: an article written by @LittleHandsofStone agency's @mattmccain and appearing in the respected industry tome AdAge. It is an empathetic, thoughtful and yes, amusing read that does what thought leadership PR does best: educate. Enjoy (attaching pdf for those who can't climb the paywall:)).

In the dynamic world of marketing, influence and authority are not just sought-after traits but the backbone of long-term success🌐. As professionals, we constantly strive to build our brand authority and what better way to achieve it than through Thought Leadership? 🎯 Thought Leadership isn't an overnight miracle. It's a continuous process where we cultivate our knowledge, share our profound insights, and add value to our industry. It's about being the go-to source in our field, leading discussions, and driving change. 💡✨ The magic of Thought Leadership in Marketing is how it naturally builds our brand authority. It fosters trust, respect, and credibility, making our brand a force to be reckoned with. So, let's start the conversation today and embrace Thought Leadership to drive our Marketing efforts to new horizons. 🌅 #ThoughtLeadership #Marketing #BrandAuthority I'm curious to know, how are you placing Thought Leadership at the forefront of your marketing strategies?