BOLD MOVES BEING MADE - The FITTEST will be officially transforming into a League as of September 2024 (in the case below the UFL - University Fitness League). Never before has there been a structured league dedicated to fostering fitness and healthy competition. Had an interesting conversation yesterday with Dave (not their real name), who had some questions. Here's a sneak peek: Dave: Are you 'actually' starting a league? (said with an element of surprise in his voice) Me: Yes. Dave: Why? Me: Why not? Our goal is to create an infrastructure similar to traditional sports, allowing individuals to progress from school to university and beyond, representing their institutions and creating a lifelong passion for fitness. Dave: Will people buy into it? Me: We don't know, but every bold idea faced scepticism initially. There was a time when iPhones and social media didn't exist. Let's see how this unfolds. Come on March 8th to the showcase at the Gymshark Lifting Club, you'll find out more about it, like the league's governance, rules, fixtures, etc! You can ask any questions there as well. Dave: Can I grab a ticket? Me: Absolutely! I'll send you the link, and feel free to bring a friend and treats (for me) Also, just so you know, the league isn't a competition against other events; it's based on a democratised points system, encouraging training for other competitions. It's about innovation, participation, and creating a sense of belonging for those who aren't drawn to traditional sports or want the gym to be their sport. Dave: Ambitious Me: Indeed. Will it work? I think it will. But, as with any change, you've got to put in the effort. Big shoutout to everyone supporting us – you make this journey worthwhile. Kate Ford Ben Fraser Vince Mayne Steve Orton Daniel J. Burge Nick Preston Lacey Walker Joshua Guest #TheFittestLeague #FitnessRevolution #LeagueLaunch #GymsharkLiftingClub
Love it - gamechanging 🙌🏻🙌🏻👏🏻👏🏻
This is amazing ! Cant wait for these events 😎💪
Please do share all the treats save some for me and the African continent
Comms Consultant | Worked on the West Midlands Mayoral Election🗳️
9moGreat stuff Matt, I'm looking forward to it.