MATTE Projects’ Post

Adidas Originals x Flippers are Bridging Generational Gap through the music, fashion and rollerskating." 🚀✨ From iconic performances from Chaka Khan to the cultural renaissance of London's roller scene, discover how Adidas and Flipper are turning the wheels of history. 🎶👟 Contributing Writer Kaeshelle Cooke dives into the importance of these cultural moments and speaks to the community at the forefront of this. Read here: https://lnkd.in/eDRAMphj 📖🌈 #AdidasOriginals #Flippers #NightstandService"

Adidas Scandal: Kanye's $250M Lawsuit + Fake Colorways Exposed | Latest News In this video, we dive deep into the ongoing Adidas controversy surrounding Kanye West. From unauthorized colorways to a massive lawsuit, find out all the shocking details and the impact on both Kanye and Adidas. #AdidasScandal #KanyeWest #FakeColorways #Lawsuit #AdidasControversy #SneakerNews #FashionIndustry #HipHopCulture #CelebrityLawsuit #KanyeVsAdidas

👟💥 Sneakerheads, let's take a stroll down memory lane and explore the game-changing collaborations that have shaped the sneaker industry as we know it today! 🚀 From iconic partnerships like Nike x Off-White to Adidas x Kanye West, these collaborations have not only redefined sneaker culture but also set new standards for innovation and creativity in the industry. What are some of your favorite sneaker collaborations that have made a lasting impact? Share your thoughts in the comments below! 👇 #SneakerCollaborations #SneakerCulture #InnovationInTheIndustry

Adidas' Demise: Kanye West's Controversial Remarks Create a Storm In this video, we discuss the aftermath of Kanye West's explosive comments towards Adidas and how it could impact the brand's future. Don't miss the heated discussion on this shocking turn of events. #AdidasControversy #KanyeWest #AdidasImpact #FashionIndustry #SneakerCulture #BrandImage #CelebritiesInfluence #FashionNews #KanyeRants #AdidasFans

Celeb Partnerships/Endorsements: Good, Bad or Ugly? There are huge risks associated when you align your business with celebrities. While such partnerships can provide significant benefits, a sudden fall from grace can have severe consequences for businesses. Case in point businesses associated with Diddy and Kanye have experienced significant setbacks due to controversies and legal issues surrounding the two celebs. >> Adidas Loss: Adidas is estimated to have lost over $275 million due to the termination of its Yeezy partnership. >> Diddy's DeLeon Investment: Diageo claims that Diddy contributed only $1,000 to the DeLeon Tequila brand despite making nearly a billion dollars during their 15-year partnership. >> Kanye West's Legal Dispute: Gap is counter-suing Kanye West and Yeezy for $2 million over alleged unauthorized modifications to a leased building. So, is there any way businesses can avoid fallouts that results in high losses or is celeb endorsement a risk worth taking? #celebrity #endorsement #brands #d2c #fashion #mogul #music #live

🚨 Adidas Loses Legal Battle Over Three Stripes 🚨 have you heard that? In a significant ruling on June 26, 2024, France’s supreme court sided with fashion brands Isabel Marant and Sandro, ending a six-year lawsuit filed by Adidas. The sportswear giant accused them of copying its iconic three stripes, claiming damage to its reputation and unfair competition. Why Adidas Lost: The court found Adidas’ evidence of infringement weak. No risk of consumer confusion was proven. Isabel Marant’s strong reputation and distinct market positioning helped their case. Case Timeline: 2018: Adidas sued Isabel Marant and Sandro. 2020: Initial ruling partially favoured Adidas. 2022: The Court of Appeal dismissed Adidas’ claims. 2024: Final ruling against Adidas, with compensation ordered. This case highlights the importance of strong evidence in intellectual property disputes. #LegalNews #FashionLaw #Adidas #IntellectualProperty #Pleadmaster #IPRlawyer #Trademark #Suratlawyers

"During Donahoe’s tenure, Nike sales have grown 31% to $51 billion in 2023. That is more than double the results of Adidas, its closest competitor by far. New Balance reported sales reached $6.5 billion last year, and upstart On almost hit the $2 billion mark." - The Wall Street Journal / Inti Pacheco (unlocked link below) Yet the markets have punished Nike stock. Winning in the sports business requires greatness at product innovation and clean distribution. Even with 31% growth, the markets know that Nike is underperforming relative to stronger competition, especially a strong lululemon, resurgent adidas and New Balance and niche players like On, HOKA, Brooks Running, Tracksmith, Vuori and NOBULL creating new energy. If we look at history, this same negative pattern has repeated itself whenever a new CEO without a sports / lifestyle product or sales background takes over, regardless of how talented and experienced they are. And the opposite positive effect takes hold when a product leader takes over. What do my sports / lifestyle industry people think? /// #innovationeconomy #nike #sportsinnovation #therealheroistheproduct https://lnkd.in/eQjY6ppb

More branding, more relevance, more quality, more traffic, more interactions... what else?! 😉 Good Job Guys! 💪🏼 #b2b #business #marketing #campaign #challenge #outdooractive #branding #traffic

In 2018, adidas filed a lawsuit against Sandro, claiming that Sandro’s two stripes were too similar to adidas’ iconic three stripes. According to the German brand, this similarity misled consumers and harmed adidas' reputation. However, in 2020, the Paris court of first instance partially dismissed adidas' claims. The court ruled that Sandro’s two stripes were distinct enough from adidas’ three stripes and did not create confusion among consumers. In 2022, the Paris Court of Appeal also ruled in favor of Sandro, considering the differences in the number, width, and spacing of the stripes in Sandro’s designs. The court further acknowledged that the two-stripe design was part of a broader fashion trend that gained popularity in 2017-2018, with many brands incorporating similar stripe patterns. The final blow to adidas' claims came when the French Court of Cassation upheld the appellate decision, requiring adidas to cover Sandro’s legal costs. The court concluded that adidas' claims lacked sufficient merit, and their arguments were unconvincing to overturn previous rulings. Adidas also sued Isabel Marant, but the court reached a similar conclusion: the resemblance between the brands’ stripes was minimal, and Isabel Marant’s reputation was strong enough to prevent consumer confusion. As a result, adidas was ordered to pay €40,000 to Isabel Marant and €20,000 to Sandro. #fashionlaw #adidas #sandro #intellectualproperty #business

Best Practice Story Active Summer Challenge 2024 For the Active Summer Challenge 2024, we have teamed up with Martini Sportswear to better inspire our participants. 🎉 Some Key Facts: Participants: 2.332 Overall recorded tracks: 19.001 Overall recorded kilometers: 200.033 km Effect: + 57% participants (vs. 2023) + 59% recorded tracks (vs. 2023) + 58% recorded kilometers (vs. 2023) This partnership is engaging our members and is clearly showing the strength by joining forces of two brands. Our common goal: >1.000.000 kilometers by the end of the challenge You are interested in such a partnership with Outdooractive? Just PM me! https://lnkd.in/dub-z2dx #cooperation #achievement #outdoor #brands #platform #challenges #marketing #outdooractive