Matthew Rawle’s Post

"i don't have any worthy ideas to write". BS. you 100% have. you just don't know how to hunt for ideas. - the books you read. - the long walk insights. - the podcasts you listen to. - the doomscrolling sessions. ...all are packed with ideas worth sharing. but you never capture them. start capturing them. and if you want ideas that you can monetize: - your client wins. - your philosophy. - your ideal client's pains. - your ideal client's desires. breathe life into them. you got this.

You don't need to dance and point around on camera to stand out. Hell, you don't have to do public speaking or podcasts. What you DO need in order to get the right attention: - Compelling messaging that attracts + activates the right people - Clearly articulated brand promise and offer outcome(s) - Audacity to take up space and disrupt your industry (because you can't help anyone if they don't know you exist) Your next level means you can't settle for "best kept secret". Your ideal client NEEDS you to show up and tell them what's up. Ready for your marketing to consistently bring you high quality leads that result in more sales without more work? You know where to find me.

We work with over 80 podcasts, and the most common question we get is: how can I make my show stand out? I've only seen four things work: ✅ 1. Great host(s) - Often a celebrity or extremely charismatic person who can attract listeners on their own. Think Howard Stern. 2. Great guests - Subject matter experts, world-class entertainers, and personalities who bring their own audience. Tim Ferris has been able to leverage the most well-known guests in the world to grow his show. 3. Niche topic - Most shows start too broad. Serve a small listener base better than anyone else and you'll be able to branch out over time. Capital Allocators is a show exclusively for professional money managers and they just crossed 20 million downloads. 4. Unique format - Narrative or non-linear formats can be really interesting for the right subject matter. Think true crime (8 years ago) and how unique that was for the medium. And ultimately, having any of these unique factors requires consistency over time. So there it is. It's simple, but not easy.

Ask yourself, “How do we reach current in-the-market buyers with our voice, our passion, our beliefs, our successes, our clients' successes, our benefits, our experience, and products that work as advertised?” The answer: Podcasts are the easiest and least expensive, and videos are the next in line for qualified prospects. All things being equal, people and companies buy from people they know, and podcasts and videos deliver a personal, believable experience for the listener or viewer.

Question whether this post is worth reading.    Don’t just read it because it is in your feed; read it ONLY if it is worth your time and attention. Choose what to read. Choose what to watch. Choose what to listen. CHOOSE, not passively consume. People are effective because they say NO, not because they say YES. “Get things to BID for your attention. View the description of podcasts, TV shows, movies, and books as a PITCH for your time and attention.” - Chris Bailey My question to you now is: after reading this post, are you happy with how you invested your time and attention? If yes, like the post. If no, unfollow me. Get things to BID for your attention. Book: “Hyperfocus” by Chris Bailey #spreadcuriosity #curiosityiscontagious

Everyone is making it up. Some are little white lies, some are complete smoke screens. I’ve seen “top 1%” podcasts with 70 downloads. I’ve seen top 5% podcasts with 1000 downloads a day. All you can do is default to the numbers. How many downloads do you get per month? How many views do you get per month? What is your revenue from the show? What is your subscriber growth rate? What is your watch time? This is my starting point with all Voics clients. Let’s rip off the bandage together. Because everything else simply doesn’t matter. 

One of the most common questions when people know I'm a podcaster into my 19th season.... "Should I be doing audio or video?" I've moved 85% of my personal branding clients to video. But if you don't spend 4 hours a month one-to-one with me, here's a statistic that might help you decide. Video podcasts get 2x more views. (Source: Google data, US. & YouTube) In our experience that's accurate. We moved to video podcasts in the Season 12 finale. We would be dropping the first episode of Season 19 this week. Season 18 got a distribution of 125k+ each episode. It'd be impossible without video. P.S. If you aren't one of our 7700 YouTube subscribers, pls do. (YT channel link in comments)

You know what's interesting? A lot of the conversations we don't record - the ones where are just throwing ideas around.... so, this time we have a slightly more intimate format as Jim Gianoglio & Simon Poulton go 1:1 and discuss "The MMM Gap" - essentially, the last mile challenge of MMM. 🚗 ▫ How do you take MMM outputs from interesting to useful for media managers? ▫ Is there a light at the end of the tunnel for guiding media optimization beyond budgets using MMM? Join us as we discuss this & so much more! 🎧 Now available everywhere good podcasts are streamed: https://lnkd.in/ggsrqym3

There’s not ‘too many podcasts’. No one uses that thinking for making an Instagram account. There’s 2.4 billion accounts on Instagram. Publishing around 95 million posts per day. Yet we still show up to swim in the IG sea. Compare this saturation to 5 million podcasts that exist globally. Many of which are not actively publishing beyond 20 episodes. We’re in an era where there’s ‘too much’ or ‘too little’ of everything depending on how your algorithm works that day. So define ‘too many’ before letting this excuse become your reality.

The first and last moments with someone or something. Those are your shots. As suggested by the primacy and recency effects, people form memories of you most strongly thanks to the first and last moments. Where do we tend to ease in or say stuff like, "welp, thanks!" the most? The first and last moments. But the first and last moments are when you most need to deliver something exceptional—for your audience, and for anyone else involved. Seth Godin joined the show this week to dissect 1 signature story, as well as talk about his storytelling style and the overlap of strategy and storytelling. But first... Zig. Listen to How Stories Happen wherever you get your podcasts and learn to write and speak with greater impact everywhere you go.