Matthew Reid’s Post

To $ or not to $... Kondo is currently free. Should it be? Why free: 1. Some embarrassing bugs show up every now and then 🐛 2. Got a few more cool features cooking before it's a V1 we'd be really proud of 3. Value feedback more than anything else. Don't want price to be a barrier to folks trying and telling us how it can be better 4. Haven't built a stripe integration yet 😅 Why $: 1. Product works and does everything it says on the box / landing page. 2. Some have told me unprompted that they'd pay $ for it as-is 😍 3. Got advice from other founders I really respect that I should just charge *something* for it to validate whether the pain is real enough for folks to pay for 4. Aligns the roadmap we're prioritizing to value that users would actually back with their wallets What should I do? (Also, pretty sure I'm just a noob at this and there's some canonical wisdom out there I should just follow on this but am missing. Maybe it's just No. 3 of Why $.)

There’s something magical about building a new product that customers actually pay for. I’ve been an early employee at a pre-launch stage for 2 companies (and pre $1m rev at 4) and have had the pleasure of navigating bringing a product to market… …but never as a founder. Until launching Deal Sheet 6 weeks ago. Bringing a product to market (as a founder), and the one who co-created the product, it just hits WAY DIFFERENT than previously for me as an employee. The dopamine I get from a Stripe notification that someone has purchased our product is amazing. I don't really know exactly how to explain. Clearly for us, and many others there’s years of figuring out a model before there is even a product. Then the idea lands but you still need to figure out how to make every part work for each party involved. Most idea’s fail. I’ve tried a bunch that have failed. It sucks. You take the L and move on to try and build something better. No real point to this post, just sharing what’s on my mind right now. And cheers to the dopamine hit when you get a paid customer notification 🙂

"Talking down to users is OUT. Talking up is IN." Here's a controversial take from Stripe founder John Collison that's making waves: B2B isn't B2C. Stop treating it like it is. The problem? Too many B2B companies are adopting consumer product thinking. - Dark patterns - Nudges - "Complete your profile" prompts - Treating users as statistics Collison's solution? "Talk up to the user." What does this mean? - Recognize your users are talented business owners - Explain specifically how you solve their needs - No bamboozling with highfalutin statements - No hucksterism or sloganeering At Stripe, they stay connected: - Weekly fireside chats with users - Deep dives into user businesses - Constant learning about user needs Why does this matter? Because respect breeds loyalty. Because understanding creates value. Because talking up elevates everyone. Are you talking up or talking down to your users? The future of B2B isn't in dark patterns. It's in bright, honest, respectful communication. — #VenchaVideosforFounders | Video #25 Find us at Vencha 💛

This week on the #GrowthCaseStudy series we will be exploring the incredible Stripe's growth story. 🚀 Excited to share the remarkable journey of Stripe, a true pioneer in the online payment processing landscape! 🌐💳 From humble beginnings to a market cap exceeding $94 billion, Stripe's success story is one of innovation, customer-centricity, and relentless pursuit of excellence. 📈💼 In this case study, we explore how Stripe identified market gaps, differentiated itself from competitors, and nurtured organic growth through community engagement and developer advocacy. 💡🤝 Let's celebrate Stripe's commitment to constant improvement, customer satisfaction, and scaling with innovation. 🎉💻 Check out the full case study to discover how Stripe is shaping the future of online payments #Stripe #PaymentProcessing #Innovation #CustomerSuccess #TechLeadership 🚀💳

🎉 Exciting Announcement! 🎉 🚀 Prepare to be amazed as we introduce our latest innovation: Stripe! 🚀 We're thrilled to announce that the performance of Stripe is now underway at Stephen Jianhui Steel! 💫 Elevate your projects with this cutting-edge solution designed to bring style and functionality to the next level. ✨ Here's why Stripe is a game-changer: 1️⃣High Marketing Attributes: Stripe offers a unique blend of style and functionality, making it a must-have for modern projects seeking to stand out. 2️⃣ Value for Customers: At Stephen Jianhui Steel, we're committed to delivering value to our customers. Stripe not only enhances the visual appeal of your projects but also provides practical benefits, ensuring long-lasting performance. 3️⃣ Interactive Content: 💬 Share your thoughts and ideas in the comments below. 📧 For personalized assistance, reach out to us via email at stephenjianhuisteel@gmail.com. 📲 Stay Connected: Have questions or want more information? WhatsApp us at http://wa.me/8618638217235. Our dedicated team is here to assist you. 💌 Subscribe to Our Newsletter: Stay updated with the latest innovations in GI and GL by subscribing to our newsletter for exclusive insights and updates! Don't miss out on this opportunity to revolutionize your projects with Stripe from Stephen Jianhui Steel. Subscribe now and let's embark on a journey of innovation together! 💪💼 #StephenJianhuiSteel #Stripe #Innovation #CustomerSatisfaction

Here's how Stripe's hero section made them over $95 billion⬇️ Stripe is a dominating force in the financial industry. Worth over $95 billion. In this post, I'm going to break down their hero section So we can learn some lessons. 🧵Let's go: 1/ simple navigation This is one of the most common forms of navigation. Structurally, 1. logo 2. links 3. CTAs And that is for a reason. - enhances website usability - enhances user experience - enhances accessibility Most users will easily be able to use this. 2/ emphasized and compelling headline You can notice that this headline is huge. The reason for this is visual hierarchy. The headline is the first thing that you want the users to look at. That's why it is: 1. big 2. bold 3. colorful The words are also very important: Financial infrastructure for the internet Outstanding positioning. For the WHOLE INTERNET (internet is huge). Immediately builds trust and credibility. 3/ appetizer subheadline The size is pretty small. And the contrast is lower. Because again - visual hierarchy. This piece of information is less important than the headline or the CTA. That's why it needs to catch less attention. Let's look at the words: - "Millions of companies..." - immense social proof - "...accept payments / grow revenue" - everybody loves money, and that is masterfully leveraged here - "online and in person / automate" - a sense of freedom of choice and comfort Brilliant subheadline. 4/ clear and emphasized CTA 1. This button is emphasized with a background color. This makes it stand out, but not stand out too much. 2. "Start now" - Clearly communicates the the action. Short and simple. 3. Contains a right-sized arrow icon. A very small but subtle detail: This gives a feeling of motion to the users. Makes the CTA more appealing. 5/ product demonstration Immediately catches users' attention, and makes them stay on the website. This quickly communicates the value to the users. Because they immediately see what the product/service comprises. Bonus: shows revenue and the charts are going up. Brilliant usage of human psychology. Overall, this hero section is a brilliant example of a high-converting hero sections. I hope you learned value lessons. _____________________________ If you like this post, - follow Aydogdy Agabayev - share with others so they can learn too Peace.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝘀𝗮𝘆 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗺𝗮𝗻𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀? From Stripe docs 👇 Dev tool companies over time grow from one product to suite of products to platforms with products built on top of the core one. The result is that it is harder to communicate without going full-on fluff mode (my fav "built better software faster"). But for most companies, there is this core capability/product where people start.  The entry product. Why not use that? 👉 I really liked what Stripe did on their docs page here: • They have maaaany products: billing, tax, radar, identity etc. • But all of them are built on top of their core payments product • So they focus on getting folks to start with the payments • And make it clear that there are many other products Even though this is docs, the same applies to homepages and other dev comms. 🥡If you have many products, figure out what is the most important one, the one where most people enter. Focus on that. "Upsell" to other products later. #developermarketing #devrel #developerexperience #saasmarketing -- 🍐ps. Subscribe to my weekly developer marketing newsletter and get access to a Notion library with 400+ resources: https://lnkd.in/dvsVBTTf

Stripe will be at Dreamforce from September 17–19 in San Francisco. If you’re attending, make sure to stop by Booth #1311 or book a meeting with us to talk to our experts about how you can drive growth with payments and finance automation. Learn from Stripe experts about how to: - Accept payments from customers anywhere in the world - Intelligently automate your revenue operations - Harness the power of our AI models, trained on billions of data points Learn more here: https://lnkd.in/gaDYTesV

One bit of feedback that I regularly hear from our Sellers is that our APIs are great to use and easy to understand with clear documentation. It's a straightforward sentiment, but one that requires a vast amount of work, patience and consideration to get right. It's certainly not the most original sentiment, but it rings as true as ever that building products that are simple to interact with or use can be the hardest place to reach in terms of effort. That's why it's more often the case you encounter an organisation lusting after a Stripe-level experience in terms of integration and docs, but finding themselves never truly able to deliver on something that matches that desire. Whether it's deserved or not is a separate discussion - they've certainly hit the zeitgeist in terms of how people talk about dev ex. People always reference Stripe. That's why it's such a nice thing to hear positive feedback on this area so routinely, I know how much went into making that a reality. Kieran, Paddle's Head of Developer Experience, has put out a short write-up to delve into that and it's well worth a quick read. There will always be more to fix and improve. Perfection is an unattainable state and our customers' needs will inevitably shift to match changing approaches, conditions and markets. But having such a strong foundation for Paddle Billing makes it all the more thrilling to chase that ideal and keep building.

Stripe will be at Dreamforce from September 17–19 in San Francisco. If you’re attending, make sure to stop by Booth #1311 or book a meeting with us to talk to our experts about how you can drive growth with payments and finance automation. Book meetings here: https://lnkd.in/eJqccEe6 Learn from Stripe experts about how to: - Accept payments from customers anywhere in the world - Intelligently automate your revenue operations - Harness the power of our AI models, trained on billions of data points See you there.