Mattress Firm’s Post

🚀 Revolutionizing Festive Gifting! Have you ever needed a gift within minutes? This festive season, our favorite FMCG brands are teaming up with quick commerce platforms like Blinkit, Zepto, and SwiggyInstamart to make that possible. I recently chatted with industry insiders and learned that these partnerships aim to boost inventory by 60%. Think special packs of chocolates, sweets, dry fruits, and more, available almost instantly. Brands like Parle and Mondelez are gearing up to introduce exclusive gift packs, taking on a market once dominated by traditional e-commerce. Even ITC is jumping on the bandwagon with festive packs you'll love. What excites me most? The expansion beyond food and personal care into electronics. Imagine getting earbuds or kitchen appliances delivered just as fast. Quick commerce is changing the game. How do you see this affecting your festive shopping plans? #QuickCommerce #FestiveSeason #GiftingRevolution #FMCG #InstantDelivery #DigitalTransformation

A few days ago I went grocery shopping at Carrefour. But why is it worth writing about it, you wonder! Well, it has to do with the shopping experience. (Which, you might have guessed, is strongly related to #brandperception!) Something unexpected happened, and gave me lot of hope! I first went to the gluten free aisle and the music was blasting so loudly that my partner and I were yelling to hear each other (side by side, we were! 😒) Now imagine me, with a higher #sensorialsensitivity, trying to scan through the shelves in search of what I needed, bombarded by all those texts, colours, words, the crazy music, the people moving around (or nonchalantly bumping into me 😑), the lights, the noise, all the textures and the smells everywhere. Within 10 mins I was DRAINED. 😭 Completely nakered! I wanted my body to fall to the floor and pass out. My eyes were so heavy and itchy, if I closed them for 4 seconds, I would have fallen asleep while walking. 🧟 All my energy was sucked out of me. So I grabbed a couple of things and moved on... I just couldn't deal with all that any longer. I guess there were more things I could have bought, but didn't. 🤷🏻 As I navigated the other aisles, things got a bit better (the music wasn't so loud, for a start!), and right before leaving, I heard one of the most heart-warming announcements ever. The speaker said something like "to improve the shopping experience for people with high sensory sensitivity we'll extend our quiet time every day from 2 to 4pm". Finally!!! The world is seeing us! 💚 I could not believe my ears!! Many people might not be conscious of the sensory chaos we live in, and most brands do communicate sensory chaos, sending many conflicting messages... But we ALL perceive that subconsciously... It is tiring and confusing! (People's decisions will be driven by those conflicting messages, and if you ask, they won't be able to rationally tell why they chose what they chose). But hopefully, we are finally moving towards a more pleasant experience for everyone. 🌈 And hopefully, that also means a more congruent and pleasant #brandactivation for many brands (meaning: we get to have a great time, instead of our subconscious being bombarded with tons of conflicting - and tiring - inputs all the time!) One of the reasons I do what I do, is this! #Brandexpression and #brandexperiences are often perceptually incongruent for most brands, creating conflicting feelings for their specific target (many mental health brands don't consider #multisensorial perception in their in-life experiences yet!), but this is a great start! ✨ How people FEEL in the #brandpresence makes the whole different. Especially when it comes to #mentalwellbeing. This is why the industry is moving towards creating "multisensorial experiences" that are appealing to the subconscious, speak to the soul of people, and become memorable. 🌈 How do you feel about "quiet time" in public spaces, like grocery stores?

Want to spend less time shopping for groceries? Here's how to do it. #savetime #lifetips

Today, while browsing through the labyrinthine aisles of IKEA, hunger struck, and I found myself at their in-store food court. As I savored my meal, I couldn’t help but marvel at the brilliance of IKEA’s food strategy. Why would a furniture giant serve such affordable meals? And how does it impact their bottom line? Let's delve into this fascinating tactic that significantly boosts IKEA's profits. When IKEA's founder, Ingvar Kamprad, remarked, “Hungry customers buy less,” he wasn’t just stating the obvious—he was laying the groundwork for a revolutionary retail strategy. The primary aim of these food centers wasn't initially to generate profit; it was to enhance the shopping experience. IKEA stores, often located on the outskirts of cities, are far from regular eateries. This meant that offering food in-store could keep customers from leaving for a meal break, thereby increasing the time they spent shopping. This simple yet genius move had an unexpected outcome. Not only did it prolong customers’ visits, but the affordable prices also attracted a new segment of visitors who came primarily for the food. Imagine a hot dog for just 1 euro—irresistible, right? No wonder nearly 30% of IKEA’s global visitors swing by just to eat! But here’s where it gets even more intriguing: IKEA’s food division isn’t just a side hustle. It has grown to make IKEA the 10th largest food retailer outside the US and one of the top 50 food chains worldwide. This is a staggering achievement for a company primarily known for flat-pack furniture. So, next time you’re at IKEA, grabbing that Swedish meatball platter, remember: you're part of a grand strategy that transforms a simple meal into a potent tool for customer retention and profit maximization. It’s a deliciously clever plan that keeps IKEA ahead of the curve, and it’ll be exciting to see what culinary innovation they roll out next. #Strategy #Planning #Revolution #Interesting #transforms #customer

how to buy groceries cheaper from the market Episode 2

Hate grocery shopping, but love having healthy food at home? 🥦 💥 My FREE Cart Smart:10-Minute Grocery Sprint gives you a simple strategy to cut your weekly grocery shopping trips down to just 10 minutes! Inside, you’ll also see tips for saving money on groceries, and two “rinse and repeat” healthy shopping lists you can use every time you shop. 👉 Comment "SMART" to get your free guide! #HealthyGroceryHaul  #EatForYourGoals  #FitnessFoods #RealFoodRevolution  #GroceryGuru  #EatWellLiveBetter #SmartFoodChoices  #HealthyCart  #EatBetterFeelBetter  #GroceryShoppingTips

First Watch is definitely one to watch. The chain continues to drive consistent revenue and foot traffic – despite a stormy economic climate. We analyzed #consumerbehavior at First Watch to forecast its direction in 2024 and beyond. Here are some of our findings: → At First Watch, brunch and lunch are as crucial as breakfast, and despite competitors' 24/7 availability, limited business hours haven't hindered its success. → In the second half of 2023, First Watch consistently outperformed the broader breakfast-first category in monthly YoY visits. → Expansion efforts have contributed to a double-digit increase in visits during the last five months of 2023 compared to the same period in 2022. → Foot traffic to the chain is up YoY and outperforming the wider Breakfast, Bakeries & Dessert Shops space every week of 2024 so far. → CEO Tomasso prioritizes maintaining the brand's identity while adapting to customer preferences, such as introducing cocktails for brunch. → Trade area analysis in Q4 2023 identified an overrepresentation of health-conscious consumers, suggesting opportunities to cater to this demographic with fresh ingredients and potentially adding smoothies or opening smaller-format locations in fitness centers. Full report linked below in the comments. #earnings #dining

Imagine needing groceries, snacks, or even a phone charger—and having it delivered to your door in under 30 minutes. No more planning, no more waiting, just instant access to essentials with a few taps. That’s Q-Commerce, and it's no longer just a trend—it’s rapidly changing the face of U.S. retail. Why is Q-Commerce Booming? 1. Instant Gratification – In a world where time is everything, consumers are gravitating toward services that eliminate the wait. 2. Convenience – It’s not just for lazy days! Busy parents, work-from-home professionals, and late-night snackers love the flexibility and freedom of rapid delivery. 3. Changing Lifestyles – With our increasingly unpredictable schedules, having fast access to essentials isn’t just nice to have—it’s essential. Q-Commerce is evolving from niche service to mainstream necessity. As more players enter this market and logistics improve, we could see even faster delivery options and a broader range of products on offer. So what do you think? Is this the new standard for customer experience, impacting everything from inventory management to real estate as demand for micro-fulfillment centers grows? Let us know in the comments ! And for more read and subscribe : https://lnkd.in/gtbxM8vK

DISCOUNTS to STARS Starbucks is once again leading the Charge! In a 200-cup drive-thru study in Colorado, positive results were obtained! Output was the same, AND happy Customers who save money and build stars with each trip. What are your thoughts? Is this a short-term "win" or do you anticipate it lasting more than 1 or 2 years? I think it will come down to the region, the demographics, how firmly they believe in recycling and any health concerns. It only takes a "shortcut" by a few individuals to create chaos. In the end, ideas such as this generate a strong brand affinity, but I see this as the start not the finish. It's great to see the various ideas by QSR's to provide better service while focusing on our planet! #qsr #innovation2024 #starbucks ABSTRACT Commercial Real Estate