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Post-Graduate Global Business Management at Humber College | B2B and B2C Business Development | Export Commodity

🚨Exciting times for women's sports! 🌟 Advertisers increasingly feature female athletes in their campaigns in the Paris Summer Olympics. Here are some interesting insights: 📣 Spotlight on Female Athletes: With record ratings for women's sports in the U.S. and Europe, brands are eager to reach new audiences by highlighting female talent. 📣 Increased Ad Spending: Agencies like GroupM are doubling their investments in women's sports, supported by major clients such as Google, Mars, and Unilever. 📣 Leading Campaigns: Icons like Simone Biles and Katie Ledecky are at the forefront of major brand campaigns, inspiring viewers with their achievements. Let's celebrate the incredible talent of female athletes! 🏅💪 #Paris2024 #WomenInSports #Olympics #Marketing #MKTG5519

Paris Olympics marketing blitz powered by female athletes

Paris Olympics marketing blitz powered by female athletes

reuters.com

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