Maurizio Ribotti’s Post

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Iconic structure. We see the application of architecture in various sectors, and in many cases, we come across truly unique and remarkable projects that can be considered innovative. For some time now, I've also had the chance to observe projects related to religious sites, and Lloyd Wright's Wayfarers Chapel outside of Los Angeles is one of these. Built in an organic style, it features large geometric windows surrounded by an intricate steel frame that incorporates the surrounding environment into its design, echoing the architectural language of Frank Lloyd Wright. The chapel, completed by his son in 1951, has remained a popular destination ever since. Following an increase in land movement surrounding the area, the organization has announced it will disassemble the landmark for preservation. Affiliated with the Swedenborgian Church of North America, Wayfarers Chapel was constructed between 1949 and 1951 and serves as a memorial to the 18th-century scientist and theosopher Emanuel Swedenborg. 🙌 What’s your take? # 361 ARCHITECTURE, United States 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Imagine walking down a street where every building tells a story, where architecture meets art in a symphony of colour and creativity. Why should every new building be a canvas for public art? Public art is more than decoration. It's a dialogue between the city and its inhabitants, a way to weave cultural narratives into our daily routes. It turns mundane walks into journeys of discovery, making art accessible to everyone, regardless of their background or beliefs. Also it is not just about beautification. Art encourages people to slow down, appreciate their surroundings, and engage with their community. In a world where cities are often critiqued for being impersonal and generic, this is a way to inject personality and uniqueness back into our urban landscapes. Let's not just build spaces where people live and work. Let's create environments where imagination flourishes and community spirit thrives. Imagine the possibilities. Then ask yourself, why not? If you believe in the transformative power of art in public spaces, share your thoughts or tag someone who can make this vision a reality.

Checkpoint Charlie Reverie: A Student’s Encounter with Modernist Legacy In Berlin’s heart, where histories collide, Stands the Checkpoint Charlie apartments, a modernist pride. By Koolhaas and Sauerbruch, its structure unfolds, A narrative of past and present, intricately told. Seven stories rise with twenty-one homes, An elevated skeleton where legacy roams. Once customs and allied forces held their sway, Now homes and memories in layers play. The entrance hall, vast, a Le Corbusier baton, Echoes grand, with whispers of times bygone. No lightbulbs shine, yet ACME’s glow I recall, A magical orb, illuminating a student’s thrall. Through halls of camouflage, the urban tapestry weaves, Spaces where function and form interleave. Balconies and porticos, a dance in the sky, An architectural dialogue that catches the eye. Walking through history, a film on rewind, My tutor Matthias, REM’s genius combined. Faces of fame, yet a lightbulb within, A spark of ambition, where dreams begin. Caught in the grandeur, the scale so immense, A cinematic moment, intense and dense. In the shadows of masters, a student’s quest, To surpass, to shine, to be the very best. Checkpoint Charlie, a monument to strive, A beacon of design where past lives thrive. In its corridors, I found my path, Guided by architects’ wisdom, a light in the aftermath. #CheckpointCharlie #OMA #RemKoolhaas #MatthiasSauerbruch #BerlinArchitecture #IBA1987 #ModernistLegacy #ArchitecturalExperience #StudentJourney #UrbanCamouflage #ArchitecturalIcons #DesignInspiration #HistoricMonuments

Perceptual Grid - Reflections on our design work - Part 3 In the tranquility of Bastides, where shadows play with ancient stones, I first learned to listen to architecture’s subtle murmur. These early lessons, absorbed while juggling multiple jobs to put myself through school, have stayed with me. Decades later, they influence our current projects, shaped by what we call the 'Perceptual Grid'. This approach helps bridge the past with the present, allowing each space to evolve as it's felt. It's about creating architectural experiences that not only exists in time but also converses with it, reinterpreting tradition for modern times. We hope this post contributes to you finding your joy. Hand Sketch by Howard Chu, Saintes, France 1993

They say that ‘A good deed never goes unpunished.’ It’s mad to think that Sir Christopher Wren (1632 — 1723), designer of the beautiful St Paul’s Cathedral, is also partly the reason behind some of London’s more recent carbuncles, such as the Walkie Talkie and the Cheesegrater… These behemoths aren’t just architectural folly. It’s all down to ‘St Paul’s Heights’, a statute that protects the viewing corridors of the Cathedral. It states that the view of the dome cannot be obscured from Primrose Hill, Greenwich Park or Richmond Park, where there’s a special hole cut in a hedge to preserve the view. In all, there are eight protected views that crisscross the capital. So, the Walkie Talkie, all curved up in its top-heavy-car-incinerating-sun-reflective-shape, is that way to allow for the corridor view, and equally, the steep incline and leaning back to the North of the Cheesegrater owes its shape to the same reason. It’s remarkable how what we create now can echo through the centuries. This underscores the immense power of design and its ability to shape a future that is yet unknown. ‘St Paul’s Heights’ was ostensibly aiming to do a good deed, but it has had unexpected and, some might say, negative results. I’m sure Wren would be flattered by the statute, but I wonder what he’d think of the architectural anomalies it helped create. #stpaulsheights #designforthefuture #gooddeeds

"The aesthetics of nature can function as a kind of monumental design model." (Stephen Kellert). In his book Nature by Design, Stephen says that natural form can be considered as the compositional grammar for creating unending varieties of design, art, and architecture. Is nature, biophilic design, a part of your design process? Scienceindesign.com #design #interiordesign #biophilicdesign #fractal #scienceindesignofficial #neuroaestethics #biophilia

Historic vs. Modern Architecture Contrast in Lake View, Chicago Imagine a photograph of Lake View, Chicago, where the old meets the new in perfect harmony. This isn't just a picture; it's a narrative tool that creators, marketers, and business owners can wield to connect with their audience on a deeper level. This high-resolution image of Lake View, capturing the contrast between traditional homes and modern high-rises, is more than scenery. It's a conversation starter about growth, innovation, and community. It represents how businesses, like buildings, can evolve while staying rooted in their core values. For creators, marketers, and business owners, leveraging such images can transform a simple message into a compelling story. It can bridge the gap between your brand and your audience, making your message resonate on a personal level. Whether it's showcasing progress, highlighting diversity, or illustrating a future vision, images like this empower you to craft stories that engage, inspire, and stick with your audience long after they've scrolled past. #Storytelling #Marketing #BusinessGrowth #LakeViewChicago #Chicago https://lnkd.in/eNrF47fD

This is the first edition of my artwork booklet, in this collection, i showcase some of my artwork where I explore and express a range of tangible and intangible emotions through the lens of architectural collages. I create spaces that tell stories, embodying what I refer to as the "Art of Spaces" and "Storytelling Through Spaces."

Unveiling elegance: It is important to us that your honoree's experience of unpacking their award is special, just as the award itself. ⁠ ⁠ We think our Architectural Wrap does just that.⁠ ⁠ •⁠ •⁠ •⁠ •⁠ ⁠ #Trophyology #ModernDesign #Gratitude #CustomerExperience #AustinTexas

𝗪𝗵𝘆 𝗘𝘃𝗲𝗿𝘆 𝗖𝗶𝘁𝘆’𝘀 𝗢𝗹𝗱 𝗧𝗼𝘄𝗻 𝗛𝗼𝗹𝗱𝘀 𝗨𝗻𝘀𝗽𝗼𝗸𝗲𝗻 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝗲𝘀? Old town architecture is far more than  a backdrop for Instagram photos; it's a living tale that captures the essence of a place, its people, and its history. In the bustling rhythm of modern cities and societies that are inherently more forward-looking, it’s easy to overlook the quieter, cobblestone streets of old towns. Yet, these areas are more than just relics of the past; they are the heartbeat of a city’s history and culture. With every year that these areas survive, an additional layer of meaning and dimension wraps them. Be it the Colosseum echoing with roars of gladiators or the domed silhouette of the Hagia Sophia embracing the city’s evolution from church to mosque to museum, these architectural gems hold a unique significance that goes beyond aesthetics: ⚜ A Tapestry of Tradition: These structures are tangible links to the past, reflecting the culture and insights of bygone eras. ⚜ Survival and Sustainability: Having stood the test of time, they embody timeless principles of design and construction despite technological, climatic, and societal changes. ⚜ Economic value: Old towns attract travellers seeking authenticity, benefiting local businesses, craftsmen, and artisans, and ensuring that the community's heritage lives on and thrives. ⚜ Sense of Belonging: Historic areas often serve as the heart of a city, where generations have gathered, celebrated, and shaped the identity and bonds of their society at large. ⚜ Repository of Mutual Memory: Representing pivotal moments in the timeline of history, each marvel conveys its own story, weaving a city's collective memory and granting a unique lens to view its evolution. What other reasons make old town architecture worth preserving? Drop your insights in the comments! #architecture #culture #history #preservation #design #writing #art #travel #construction #heritage #contentwriter