The Maverick Group’s Post

Our ambition is to make LEGO® bricks from renewable and recycled sources. How are we doing? 💭 In the first six months of 2024, 30% of all our resin – what we make our elements from - was sourced via the mass balance approach. Put simply, this is a process where our suppliers mix virgin fossil and renewable raw materials, to create the material we use for our products. Over the coming years, we aim to purchase more than half of our raw materials from sustainable sources via the mass balance principle 📈. But it’s not the end-goal. We have a team of curious, creative and committed colleagues working hard on a range of solutions – all helping us in our ambition to make LEGO bricks more sustainable by 2032. 💡 And until then, we’ll keep scaling our use of the mass balance approach and drive demand for high quality, renewable raw materials. 👍 Find out more -> https://lnkd.in/eTMubM_6 #LEGO #Sustainability #MassBalance

Using more renewables is commendable. The question is always how much this might affect quality and life span. If nothing changes then great, but if it means that components (in this case bricks) fail more often and faster - which unfortunately tends to be the case from my experience -, it is not necessary more sustainable. A common issue with many sustainable initiatives is that we often do not consider the implications to the whole system.

At the LEGO Group we want to do more to drive industry’s transition to renewable and recycled materials. One of the ways we are doing this is through buying more of the raw materials we would like to see more of and increasing our use of materials that have been certified according to mass balance principles. Here's an explanation of how that works...

👏 Great news! 🌱 It’s inspiring to see how LEGO is committed to sustainability and making a positive impact. The shift towards using renewable sources in the raw materials for LEGO bricks is a significant step forward. 🌟 The mass balance approach is a smart strategy, combining both virgin fossil and renewable/recycled raw materials. By doing so, LEGO not only maintains quality but also contributes to a more sustainable future. 🌎 Keep up the fantastic work, LEGO! Your dedication to environmental responsibility sets an example for other companies. 🙌🏽🌿 #SustainabilityMatters #LEGO #RenewableMaterials #Innovation. ✧✦✧✦✧✦✧✦✧✦✧✦✧✦✧✦✧✦✧ 🌟 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 & 𝐄𝐱𝐜𝐞𝐥! 🌟 𝐀𝐬𝐩𝐢𝐫𝐞 𝐭𝐨 𝐛𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐨𝐟 𝐬𝐮𝐜𝐜𝐞𝐬𝐬? 𝐽𝑜𝑖𝑛 𝑡ℎ𝑒 𝑐𝑜𝑛𝑣𝑒𝑟𝑠𝑎𝑡𝑖𝑜𝑛 𝑎t https://lnkd.in/eur54K77 𝑎𝑛𝑑 𝑔𝑎𝑖𝑛 𝑎 𝑠𝑝𝑒𝑐𝑖𝑎𝑙 𝑚𝑒𝑛𝑡𝑖𝑜𝑛 𝑖𝑛 𝑜𝑢𝑟 𝑝𝑜𝑠𝑡𝑠! 𝑁𝑜𝑡 𝑜𝑛𝑙𝑦 𝑤𝑖𝑙𝑙 𝑦𝑜𝑢𝑟 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠 𝑏𝑒 ℎ𝑖𝑔ℎ𝑙𝑖𝑔ℎ𝑡𝑒𝑑, 𝑏𝑢𝑡 𝑦𝑜𝑢’𝑙𝑙 𝑎𝑙𝑠𝑜 𝑎𝑚𝑝𝑙𝑖𝑓𝑦 𝑦𝑜𝑢𝑟 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒 𝑤𝑖𝑡ℎ𝑖𝑛 𝑜𝑢𝑟 𝑒𝑥𝑝𝑎𝑛𝑑𝑖𝑛𝑔 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦. 𝐼𝑡’𝑠 𝑎 𝑤𝑖𝑛-𝑤𝑖𝑛 𝑓𝑜𝑟 𝑦𝑜𝑢𝑟 𝑐𝑎𝑟𝑒𝑒𝑟 𝑡𝑟𝑎𝑗𝑒𝑐𝑡𝑜𝑟𝑦! 🚀

At the LEGO Group we want to do more to drive industry’s transition to renewable and recycled materials. One of the ways we are doing this is through buying more of the raw materials we would like to see more of and increasing our use of materials that have been certified according to mass balance principles. Here's an explanation of how that works...

It’s great to see a brand like the LEGO Group talking about mass balance! Mass balance is a critical element for the chemicals and materials industry to be able move to more sustainable feedstocks that are both economical and preserve the carbon benefits of scale. As a society we readily accept a similar concept when it comes to renewable electricity, recognizing that renewable power still comes from the same grid. We don’t build new power lines to keep renewable power separate, it’s critical for the chemicals industry to have similar options.

The raw materials we make LEGO® bricks from are changing! Since 2021, we’ve been using the mass balance approach to make our products more sustainable. Put simply, it’s a process where our suppliers mix both virgin fossil and recycled and renewable raw materials, to create the materials we buy from them. ⚗ In 2023, 18 percent of all resin we purchased was certified according to mass balance principles, which translates into an estimated average of 12 percent renewable sources attributed to our products. 📊 Find out more about the mass balance approach, and how we plan to significantly increase this percentage in 2024 and beyond → www.lego.com/massbalance #Sustainability #BehindTheBricks

#Massbalance is a term we hear about a lot, and one that can be confusing. Here is a pretty cool explanation from the LEGO Group. Definitely worth reading what they published on their website, www.lego.com/massbalance Besides the very cool explanation and graphics, I found the #transparency admirable, sharing about the level of recycled content in individual pieces. Lego is setting a good example here about taking action towards improving our environmental impact, and share results along the process. I find a big company like them sharing where they are at, and also that they are not done with improving their materials, and will keep working on this, something others should follow. Working on sustainability challenges, we often find that the perfect solution is far from our present reach, and that should not stop us. We all need to do all we can, and sometimes that is admitting that taking small steps is better than waiting to act until we have the whole road figured out. #sustainablesolutions #renewablematerials #recycledmaterials

The mass balance approach is one of several tools we use to make the raw materials used in our products more sustainable. The below explains how it works! #sustainability 🌍🌳

Breakthroughs in sustainability often demand bold steps. Take the LEGO Group—by embracing the mass balance approach, they've made their iconic bricks more eco-friendly. In 2023, 18 percent of all resin they purchased was certified according to mass balance principles. Today 12% renewable sources is attributed to their products. Mass balancing is simple: combine sustainable and non-sustainable materials, keep precise records to verify sustainability claims for the final product, without distinguishing the exact content in any single item. 💡 The perks? Low-cost entry, scale-ready, and a smooth transition towards greener operations. Challenges do exist— manual complex record-keeping, preparation for strict audits, costly errors and risks of non-compliance. But they’re manageable with the MassBalancer software. It simplifies the process of mass balance bookkeeping and makes sure companies pass their ISCC audits. Stellar examples like LEGO ignite industry-wide change—they show it's viable to intertwine sustainability with quality and profit. Embrace the same path; let's build a sustainable future, one block at a time. #Sustainability #CircularEconomy #LEGO #Innovation #MassBalancing