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Co-Founder & CTO l TagOnTrack - Innovating Warehouse Management System for eCommerce

"I’m not scared of someone who knows 10,000 moves. But someone who's mastered one move 10,000 times? Now that's impressive." - Crown Cork and Seal Though not a quote from the company I felt that, this saying by Bruce Lee epitomized the ethos of Crown Cork and Seal in 1989. After John Connelly propelled the company to prosperity over three decades, they honed their expertise to such a degree that, despite not leading the industry, they entertained the idea of acquiring one of the leaders - Continental Can, along with other companies thereafter. Their successful acquisitions propelled them to become the North American packaging leader. Can one glean insights from the year 1989 in 2024? Initially skeptical, I found an opportunity during my executive MBA classes. I delved into a case study on Crown Holdings, Inc. (formerly Crown Cork & Seal Company) from 1989, and I started to think about innovation within the corporate environment. What I see is that this approach is prevalent among most "classics" corporations; they often lean towards acquisitions for growth rather than internal innovation. While not universal, many successful innovative businesses like tech giants (Google, Apple, Amazon, etc.) prioritize fostering a culture of innovation, integral to their business models. In contrast, classic corporations often prefer acquisitions. Thus, the question arises: Is the corporate environment within such corporations inherently less conducive to innovation, with risk management acting as a limiting factor? #EBMA #NIUCob #StrategicManagement

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Sifundo Ntethelelo Shabalala

production co-ordinator at RCL foods

7mo

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