Maximum Effort’s Post

🎯 **Innovation and Leadership in Action** In the fast-paced world of Maximum Effort, Ryan Reynolds shares a key lesson: **"Success is never an individual achievement."** Collaboration and creativity are central to innovation, and empowering your team to take risks fuels long-term growth. Leadership isn't just about leading—it’s about giving credit and fostering an environment where innovation thrives. 🚀. Trust the people who say “I don’t know” and are eager to learn! #Leadership #Innovation #Teamwork #CreativeMarketing

Really enjoyed this video. I found it insightful and I love seeing people in different aspects of their life through different lenses and enjoy the wisdom that they share. I especially enjoyed Ryan’s perspective about storytelling and understanding how to tell a good story I think that telling good stories brings us closer together helps us connect better and sparks new thoughts….check out the video!

Success takes skill and strategizing but without the proper mindset the journey becomes laborious and unsustainable. Ryan hits upon the need for authenticity, optimism and accountability. You will always encounter challenges and bad actors but you will minimize their impact considerably when you take an approach that leads with confident mindfulness. #integrity #accountability #success #ryanreynolds #mindfulness #optimism #businessunusual

Great interview! Some real insights into creativity and success.

The "Maximum Effort" protocol is winning the launch, and the maximum effort marching orders are producing results. But don't forget the ME mentality is fueling all of the above and without the ability/bravery to jump feet first into the opportunity pool you will never know the potential. Dead Pool was a monster win...and the other ventures also have been successful but it was only because Ryan and his operation gave the finger to the norm. They weren't afraid to venture into what some might have considered a stigmatized approach to marketing and once they realized it was working...THAT became the marching orders moving into the future. Don't be afraid of standing out and speaking to a new audience with a bit of snark and irreverence. Don't be afraid of saying the things that some people think cannot be said...or offering a discount that others think should not be made. Are you in the boutique niche or the economy of scale approach? Both have a space for the application of maximum effort. So Francis...where do you think Ryan will go next and are you more apt to listen to the next pitch because of all the previous ones? I betcha $15 a month and a new pair of pants that you do.

There’s been a sea change in advertising, which is now accelerating, in traditional brand advertising as consumers spend their time differently and tech giants compete with traditional TV advertising. Younger audiences are spending more time watching short-form mobile videos—versus traditional TV content—and playing video games that are normally less amenable to advertising. Combined with the rise of ad-free streaming, these trends make it harder than ever to reach audiences who can pay to avoid ads, and they raise socioeconomic questions about who has to see them... https://lnkd.in/d6QvAZcu

Retail media – or commerce media – is the biggest trend in advertising right now. By 2028, spending in this field is set to surpass television and streaming advertising combined. We’ve seen marketing spend on commerce media surge as retailers capitalize on the consumer shift to e-commerce, while offering advertisers access to their unique audiences and data insights. What’s new though, is how players like rideshare and delivery companies as well as credit card companies and banks are getting in on the act.  They’re recognising the unprecedented, super targeted opportunity commerce media presents.  Marc Brodherson goes into the detail in this great new Re:think piece. Take a look.  #Advertising #RetailMedia #eCommerce 

Connected TV (CTV) is changing digital advertising with its growing popularity. The focus is shifting from click counts to a strategic mix of complexity and AI-Driven Attribution. It's time to update your advertising strategies and embrace the future with CTV. Let's join this revolution #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

There’s a sea change happening in the advertising industry. 🌊 One of the biggest opportunities – and challenges – comes with the growth in retail and commerce media. By 2028, we believe spending in this area will be bigger than in global television and streaming advertising combined.   As my colleague Marc Brodherson explains in Re:Think, CEOs and CMOs will need to align in meeting this moment, focusing on new talent with new skills, and encouraging experimentation.  Thanks, Marc, for a great summary – do take a read.  #RetailMedia #Advertising #Marketing #Growth 

Here's the real news, CTV is largely fraud. And no, I'm not talking about Pluto. Streaming video is finite. People only have so much time to sit down and watch "shows." There are only so many ads you can insert in a pod and so many pods you can insert in a stream. These aren't new concepts. They are as old as linear TV; hence the exclusivity and value differential compared to display's seemingly unending supply. There are only so many legitimate channels to watch and so many content producers with quality content worth watching. If you aren't buying Pluto, what are you buying? The answer should be one of the handful of other major networks. This article reads like buyers remorse for rushing in and paying $2000 for a brand new Playstation from a marketplace seller on the week of a launch. If you want it that bad and are willing to pay $2000 to have it, it's worth $2000. Can't blame the seller for impulse buying the new hotness. Pluto isn't the "shady" aftermarket seller in this situation. They are Playstation. They have the brand power, the product and the consumer loyalty. They can control how they price their offering, how they create market scarcity or how they distribute at high volumes. These are basic business economics that transcend ad tech - except we get called "shady" while the brands seeking the inventory we supply are championed for brilliant corporate strategy for literally the same practices. Pluto probably stands out for making smart and contractually valid yield decisions in an under optimized sector of our industry. Every other legitimate CTV publisher should go out and hire similarly smart yield folks because clearly the revenue opportunity is on the table. They have demonstrated the programmatic CTV market can bear higher prices 👏. It is so standard at this point in programmatic to safe guard campaigns from overspending. These controls are foundational to the original DSP functionality. Max bid, min bid, eCPM goal. Call the buff and cap the bid strategy. If you don't like it, don't buy it. Or, go buy cheap knock offs. There are so many well established options for spending a media plan. Don't expect capitalism to hold you in a warm blanket so you can buy blind.