Maya’s Post

Technology driven is the order of day in any industry

Measurement Mondays!  We are launching something new.  Every Monday, we are going to ask you one simple question.  What are you measuring? This is important because we perform to what we measure, a.k.a. what gets measured gets done. We will offer one idea, and you should tell us what you are measuring in the comments below! #RQI #MeasurementMondays #PracticeIntel #Organicgrowth   StreetCred PR

In today's digital age, content is king. But what exactly does that mean for businesses? Content plays a far more crucial role than simply informing customers about products or services. It's a powerful tool that can attract new audiences, build trust, and ultimately drive sales. But why is content so effective? Join us at 4 pm on Wednesday, May 15th for Ventures Africa's LinkedIn Live Audio Event to discuss 'The Role of Content in Business.' Featuring: Charles Isidi, Head of Marketing and Comms, African Fintech Summit and Daniel Orubo, Content Strategist. Click here to register; https://lnkd.in/di9G2_V2

Explore the trends that are shaping the future of digital marketing in the world's most dynamic market, China: 🇨🇳 Tencent to Close Live-Streaming Service Now In Latest Consolidation Move 🇨🇳 JD.COM Founder Warns Staff Not to ‘Lie Flat’, As Rival Pinduoduo Shines 🇨🇳 TikTok Restarts E-Commerce In Indonesia With US$1.5 Billion Deal 🇨🇳 Kuaishou Technology Sharpens Focus On Fast-Growing Real-Estate Video Content 🇨🇳 ByteDance Offers Investors US$5 Billion Share Buy-Back Amid Stalled IPO Plans Download the #ChinaDigitalDigest report to stay ahead in the game. #digitaltrends #socialmediatrends #ClickInsights https://ow.ly/vXsL50QjvT8

In today's hyper-connected digital era, customer service has evolved into a social-first phenomenon. With over 5 billion global social media users, APAC stands at the forefront of this transformative wave, presenting both challenges and unprecedented opportunities for brands. Check out our new guide on modern strategies for social media customer service, with examples from Singapore Airlines, CIMB, and more, you'll learn actionable strategies to elevate your social media engagement and keep your customers happy. #sproutsocial

If you guys are here at # RayaDigital with Malaysia Digital Economy Corporation (MDEC) - let's get connected ✌️ #rayadigitalmdec

The media landscape in Singapore and Asia is undergoing a transformative evolution, driven by rapid advancements in media technology, changing consumer behaviors, and a dynamic global marketplace. https://lnkd.in/eJyEfrW2

https://lnkd.in/gnXuPSkm An interview with Mr. Yanagida, Executive Officer of Mizuho Bank, is posted on Nikkei BP. Please refer to this article as TikTok is being used in the financial industry as well.

Exciting news! Digiseg audience data is now available in The Trade Desk. With Google removing cookies for the first 30 million Chrome users this month we are excited to be able to offer cookie-free targeting to even more advertisers.   As Chrome starts going dark for third-party cookies, Digiseg delivers: Immediate Scale: With 70% of all impressions covered, Digiseg gives you immediate scale.   Global Availability: Our data covers over 45 markets worldwide with the same taxonomy.   Versatile Targeting Options: Whether your focus is on Connected TV (CTV), audio, in-app, video, or display, Digiseg's data unifies your targeting with a single data set that covers all channels and formats. Our CEO, Søren, has the details on our new integration.

AMPD Research's latest report indicates that Taiwan posted robust premium VOD subscriber and engagement growth in Q3 2023. Netflix and Disney, with 38% share of total subs, are clear leaders in an otherwise fragmented SVOD landscape where over a dozen other platforms compete with under 10% subscriber market share. The two platforms accounted for over 80% of net new subs in the quarter, driven by Disney+'s marketing efforts and hit Korean drama Moving, as well as organic subscriber growth from Netflix’s international offering and measures to reduce account sharing. Asian content, Chinese and Korean dramas as well as Japanese anime, drove customer acquisition and retention. More from Media Partners Asia & AMPD Research at https://lnkd.in/gEFHfuw.