Mayuri Reddy’s Post

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Fractional Marketing Leader + Consultant | I help businesses find new avenues for revenue growth and optimisation 💥

This one's for all the Moms 💕 ✨ It's Monday! And that means it’s time for another edition of #IconicAdsMonday, where I share an example of stellar #advertising and my appreciation for the art of #marketing. ✨ In honor of #WomensMonth, all of the campaigns I focus on this month will be ads targeting women and/or created as a means to elevate topics around equity for girls and women. So let's start with the first one! Name: "Performance Review" Brand: Chicco Armenia, V.K. International, LLC Agency: MullenLowe U.S. Year: 2016 Why I love it: It was immediately relatable. I could see so many of my friends and family members in this - in fact it felt like the conversations I've had with many of them. The way it drew me in felt authentic, and not overtly pushy by the brand. And yes, I cried. 💫 What did you think of the ad? Did you cry too? 😅 Let me know in the comments below 👇 #Chicco #Marketing #Advertising #MaternityLeave #Ads #GreatAds #MarketingCampaign #Advertisements #Brand #BrandAwareness #Commercial #AdForum

Chicco - "Chicco “Performance Review” "

Chicco - "Chicco “Performance Review” "

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Archita Fritz

Strategic growth catalyst to organisations and boards | Fractional Leader VC/PE | Board Member | Keynote Speaker | Culture & Transformation

8mo

Ufff yes “beat yourself up about not being the mom you thought you can be!” Gosh every single day! I love the validation here from Co-workers and her in-laws omg. Hanna Schlyter and Lupina Valdés a great as for the #RETURNITY campaign!

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