Glad to share my paper published 12 years ago:
Organization of mega sports events: cases and models
Luiz Felipe Giacomelli
Indiana University South Bend -USA
Amy Henkelman
Indiana University South Bend -USA
Abstract:
Through some bibliographic studies and successful cases in the sports world, this study aims to guide the manager in the organization of mega sport events in order to attract more public, adding value to the event and perpetuate the sport spectacle. First of all, it is necessary to make a general layout of the sport event to be held. You have to ask: What are the mission, vision and value that support the event? How the event fits into your strategy or tactics? What are the specific goals to be achieved? What to do to attract public? What to do for people get involved and interact with the event? Are they motivated only by watching and listening? What impact the event brings to the community? The event will be competitive or simply for interaction? What's the duration of the event? These and many other questions should be answered and clarified. It is necessary to know the sport in Brazil, to have a real assessment of the national reality in terms of conditions and needs. Only then it will be possible the construction and consolidation of professional administrative practices applied to various segments of the sport, while respecting the cultural and social characteristics of the country. In terms of organization of major sport events it is vital to have as reference what is the most professional and modern, so the Olympic Games should serve as a model for achieving a quality event. The Olympics are a powerful agent of planning, changing and restructuring of urban space and have an unquestionable power of transforming where they are made. In addition it is an opportunity to face chronic urban problems through the application of a new model of planning and management of cities. In a scenario of urban shortage of basic infrastructure, an event of this size can contribute to solve certain problems. But they can also undermine the already scarce public finances, and, depending the spatial distribution of the investments, they may even excite the level of social inequality. Three dimensions support the new concept of the modern Olympics: environmental, social and economic sustainability.
Key words: Organization. Mega Events. Sport. Marketing. Manager.
Revista Intercontinental de Gestão Desportiva 2012,
Volume 2,
Número 2,
ISSN 2237-3373
Full paper at: https://lnkd.in/ddNRBnJt