McCann New York’s Post

This week, we hosted a virtual “Lunch & Learn” for the team at Edrington. Our aim? Share key takeaways from Cannes Lions International Festival of Creativity and, crucially, how to apply those learnings in practice. We covered: 🎨 The importance of creativity 🎈Our top picks of the best marketing case studies from Cannes, including Dove and Kraft Heinz 👏 Four must-know themes for marketers in 2024, with our take on insights from creative effectiveness experts like Karen Nelson-Field PhD, Mark Ritson, and James Hurman 💪 👌 Practical advice to help marketers get ideas approved 💼 The latest research from brilliant minds like Dr Grace Kite to help marketers get a brand building agenda over the line Want to inspire your team with a Lunch & Learn like this one? Let’s chat! #lunchandlearn #marketingcapability #marketingtraining #canneslions #creativeeffectiveness

You know you're doing something epic when you kickstart a new semester with a 9 to 5 weekend intensive course 😌 "You've to be crazy to take a weekend class and even crazier to teach one that is this long!" I'll never forget these lines that Prof. Paul Kramer told me during our conversation back in December. That's when I knew that I am definitely taking this lecture. And it was indeed a good decision on my part because I had the amazing opportunity to listen to Annabel Hess discuss her role as a Brand Manager at Diageo last weekend. Here are 2 minute yet extremely important insights that I took away: 1. Check your ego at the door when finalizing campaign creatives—what you like may not align with brand or customer needs. Back ideas with consumer data. Always. 2. Do your research; it's better to be prepared with logic than caught off guard. If you're at Fordham pursuing the Marketing Intelligence Program then trust me, Prof. Kramer's Strategic Branding class is a game-changer! The Marketing Area at Gabelli School of Business Fordham Gabelli School of Business #StrategicBranding #Fordham #MarketingInsights

Invested in expanding my marketing and communications expertise by completing a program at the European Institute of Leadership and Management (Dublin). This covered core marketing principles, including market research, product development, pricing, promotion, distribution, communication, advertising, public relations, and digital marketing. Looking forward to applying these insights. #MarketingExpertise #Communication #EILM #MarketingStrategy

Interesting post. I think that a lot of people in both marketing and other industries have the skillset to switch between being “suits” and “creatives” in equal measure, and NEED to balance those skills in order to offer their best - so organisations can do very well by letting employees balance the two. It’s interesting to see what happens when a firm starts to break down the hard and fast dividing line between the roles.

Beyond the Cannes Glitz: Unlocking Year-Round Value from Your Campaign Assets 💡 🚀 Blazing past Cannes! Is winning at Cannes the end of the road for your marketing campaign? We think not! Discover how to turn your award-winning assets into a perennial powerhouse. 1. Repurpose with Precision: Don’t let your creative genius gather dust. Use your campaign assets across other awards to multiply recognition and extend your campaign's lifespan. 2. Customize for Clients: Tailor your award-winning approach to client pitches and presentations to demonstrate proven success and versatility. 3.Enhance Team Morale: Boost internal morale by celebrating your Cannes submissions across internal communications, enhancing team pride and motivation. Recycle. Reuse. Revolutionize. Are you ready to stretch the ROI of your Cannes assets beyond the trophy shelf? How are you planning to leverage your past successes for future gains?

You win some, and you lose some! 👌🏽 On Friday night, I received an email confirming that my team didn't make it to the finals of the DMA Talent Marketing Challenge. I felt a little upset at first, but then I quickly turned things around and focused on the positive aspects of the situation. 👥 I'm proud of how well my team worked together. The fact that we were chosen as one of the groups to represent Northumbria University just shows that hard work pays off, eventually! 👊🏽 Working in a team setting has boosted my self-confidence. I've learned that sharing my ideas is not a bad idea, and not everyone is against creative and slightly wild ideas. 💻 I've realised that you can't win every client in business. It's an unrealistic goal! As long as I've done my best and I'm happy with the outcome, I should still feel proud of myself and my team. For those of you who are interested, the brief was to increase in-app delivery orders while sustaining KFC's average order value. Although we weren't selected, I'm super proud of our submission. A massive shoutout to Lewis, Shenil and Benson for their hard work and commitment to MK9702! I couldn't have made it through the past 12 weeks without you guys. #DigitalMarketing #Marketing #DMATalentMarketingChallenge #LiveBrief #DigitalMarketingStudents

System1 claim that this year’s Cannes entrants have the greatest potential for effectiveness seen for several years and, with 4creative's team supplying some of the winning work reviewed, in-house teams are now mixing it with the world’s best on that front. A recent In-House Agency Leaders Club study notes that few in-house teams possess a creative strategist, but it’s a role that’s growing as focus evolves from creative delivery to creative impact. The role often signifies a more ‘mature’ remit for the IHA, but it’s critical for the wider business to buy into this remit for the role to deliver. In a world chasing efficiency, effectiveness can, perversely, be a harder argument to make. #marketingops #inhousing #cannes #creativity WDC

Brands often brainstorm aggressively to come up with unique ways to foster brand recall in their customers' minds, especially in today’s cluttered market. A simple yet powerful example that stays with me is an instance discussed by Prof. Nader Tavassoli during a Brand Management course by London Business School, that I completed sometime back. He talked about how executives attending conferences at LBS often end up taking hangers back home. This incurred an operational cost, but they saw it as an excellent opportunity for brand recall. They decided to invest in higher-quality hangers, engraved with "London Business School," ensuring that executives would take them home along with their blazers. Now, the brand always resides in their closets at home, and every time they take that blazer out, they are reminded of the positive experience they had at the b-school. Simple yet brilliant! 💡 #branding #brandmanagement #marketing #socialmediamarketing #learning

Thanks Matthew Schmitz for the inspiration to share my current reading here. As we continue to grow Visit Huntsville as a sports destination, Playing to Win has been a tremendous asset for me in examing the strategy we started with and how we can sharpen it in the coming months and years to drive more return on the investment in the events. Seeing the inner workings of Proctor & Gamble, the culture they built, and their continued growth created around the strategic principles outlined in the book was fascinating to learn. Strategy isn’t just a word or concept - it’s a formula created from the two basic questions. Onward!

Day 2 of “What I learned @ Dartmouth.” This one comes from Paul Argenti’s Strategic Communication class. Strategic communication is “communication aligned with the company’s overall strategy, to enhance its strategic positioning.” Your message must be clear and concise; you must have long-term goals in mind and you must be proactive instead of reactive. Yesterday the citizens of Kansas City voted down a proposed sales tax increase that would, in part, help fund improvements to the NFL Kansas City Chiefs’ home venue, Arrowhead Stadium. Maybe no team is more beloved by its fans then the defending Super Bowl champions, who consistently rank in the top 10 in NFL home attendance and feature one of the league’s loudest venues. “We will have to consider all of our options,” team owner Clark Hunt said right before the vote. “From the Chiefs’ standpoint, we’re in a building that’s 52-53 years old. At the end of the [current] lease, it will be 60 years old and we only have seven years left on our lease, so we’ll be in a position where we need to consider our options.” Wait, what? Mixed messages much? The Chiefs came to Kansas City in 1963. Since then, they have worked to cultivate a sense of oneness with the community. Their mission statement is, “Win with Character, Unite our Community, Inspire our Fans, and Honor Tradition.” I have lived two places in my life where the fans’ rabid sense of oneness with their team is unlike anything I have ever seen. Seattle and Kansas City. And that’s why Hunt’s statement is so perplexing, especially from a strategic communication standpoint. If your stated mission is to, in part, “unite the community” and “inspire our fans” it seems unwise to potentially take a torch to 60-plus years of goodwill when you don’t get what you want. Look, I get it. There is significant puffery involved from an owner who wants improvements made to his stadium in the cheapest manner possible. And it wasn’t an overt threat. But you couldn’t miss it. Either we get what we want or you may not have us around much longer. Do I think they’ll ACTUALLY leave, no? So then why say it? And if you are going to leave, then just do it. My guess is if they had a mulligan, they might take a slightly different tact. Here’s the thing. If you have a strategic vision and a long-term mindset, small bumps in the road like a stadium vote don’t rattle you. They don’t cause you to make threats toward your most valued customers. If you are thinking proactively, you can probably guess fans are not thrilled with potentially having more money taken from their pockets in these tough economic times and adjust your message. What about this? “We are deeply disappointed with the results of yesterday’s vote. However, we are resolute in our desire to stay in Kansas City. So, we will continue working with the city and our fanstastic fans to find a mutually agreeable solution to ensure the Chiefs stay here for the foreseeable future.” https://lnkd.in/ea-_u3DM