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Association of National Advertisers (ANA) Magazine tells the full story on how, in collaboration with our client Grupo Bimbo, we leveraged AI to produce 42,000 unique posters for over 8,000 Mexican street chefs, helping them compete successfully against the fast-food behemoths that were, well, eating their lunch during the Covid-19 pandemic.    "The Greatest Guide," a platform featuring a digital map and print guide created by Grupo Bakeries using generative AI, blends Mexico's history of sign painting and street food. The guide includes more than 8,400 independent street food vendors in Mexico that use Grupo Bimbo buns to create inventive hamburgers and hot dogs.   Producing the guide has paid off nicely for Grupo Bimbo, generating a 23 percent boost in sales in 2023 among participating locations — compared to a 10 percent goal for sales.   Read the full article here: https://lnkd.in/eGqkCysE   #McCannWorldgroup #TruthWellTold

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