Did you know social media has a proven impact on business? There’s lots of research to suggest that the time you spend on social media can support attracting and retaining new business. The key is creating a positive and interactive social media experience. While Lindsey specializes in LinkedIn, her 2H Test utilizes principles that hold up on other platforms as well.
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Posting and ghosting? That’s not going to cut it on social media anymore. There’s lots of research to suggest that the time you spend on social media is actually time well spent if it’s in the name of representing your brand or business. In my latest blog, I’m sharing my essential test for LinkedIn content that doubles as a great gut check for all your social media platforms. Do your company channels pass? https://lnkd.in/dcfgcG73