Med Ad News’ Post

🚨 TikTok Divest or Ban: What Does It Mean for Brands? Despite its popularity, TikTok has faced political scrutiny, leading to government device bans in countries like Canada and in the United States in 2023. Join our agency's social expert, Dave Pinette, as he shares key recommendations to help brands navigate this evolving landscape as the situation is progressing in the United States. Be prepared for what comes next, and stay tuned for more Labelium insights! #TikTokBan #TikTok #BrandStrategy #DigitalMarketing #PaidMedia #LabeliumInsights 

ICYMI: the latest move by the U.S. House Committee puts TikTok on the brink. If ByteDance doesn't sell, TikTok could vanish from the U.S. market, stripping millions of their platform for expression and disrupting businesses and creators alike. TikTok has over 160M US users and over 5M small businesses use the platform every day for entertainment, marketing, and to keep up with neutral discourse. As a creator or business owner, what should you do with this? Start to re-purpose all of your content to other platforms, including but not limited to Instagram, Facebook, YouTube, and Snapchat. Distribution is the name of the game. While it is not a guarantee quite yet that TikTok will not be available in the next few months, we have to act in accordance with the bill and assume the worst. #tiktok #tiktokban #socialmedia 

Some interesting insight here (including some thoughts from AAR) on what happens if TikTok gets banned in the US and how marketers will need to respond to keep their organisations ahead of the competition.

💼 A potential sale of #TikTok by ByteDance could significantly impact the market and advertisers. The sale offers advantages for America, including enhanced national security, economic growth, regulatory compliance, and global competitiveness. However, a sale of TikTok could disrupt the marketing strategies of countless businesses and advertisers who have invested time and resources into the platform. They may need to pivot to alternative platforms, causing temporary setbacks and adjustments. TikTok's pushback against the legislation, rallying its user base to oppose the potential ban, adds another layer of complexity to the situation. This dynamic underscores the intricate interplay between technology, policy, and public sentiment in shaping the future of digital platforms. As the debate unfolds, advertisers and marketers must adapt to evolving regulatory landscapes. #TikTokSale #MarketImpact #AdvertiserChallenges #NationalSecurity #EconomicGrowth #RegulatoryCompliance #GlobalCompetitiveness #DigitalPlatforms #MarketingStrategies #Adaptation #PolicyDebate

Big ups🙌 to Trevor Johnson for stepping up as the Global Head of Commercial Partnership Solutions at TikTok. Just two years ago, Johnson, then leading marketing for TikTok's Global Business Solutions in Europe, had an insightful chat🤝 with Creative Salon Worldwide. He assured big brands and creative agencies that there was nothing to fear about the platform—yes it was those times. One of the timeless💎 Creative Salon pieces. Have a read here: https://lnkd.in/eGsqvu43 📝: Sonoo Singh TikTok for Business TikTok for Business Europe #tiktok #creativemarketers #marketers #marketeroftheweek #marketing #tiktokmarketers

#TikTok has become a pivotal part of many brands’ #DigitalMarketing strategies. The possibility of its ban raises significant concerns and prompts a reevaluation of online engagement. As the threat of a ban hovers, the outcome remains uncertain. TikTok has a year to pivot, and legal challenges could arise, making a sudden halt to efforts a bit premature. What's the best move? Wait out the storm or take action now? Our co-CEO, Danny Shepherd, suggests mitigating platform dependency risks by broadening your digital footprint. Learn more in his new article: https://lnkd.in/gJM2xW8m

TWO BIGGEST LIES #Congress told to advance legislation that would force the sale of #TikTok. H/T Under The Desk News 1. #China doesn’t own TikTok—it doesn’t even own ByteDance. 60% of ByteDance is owned by multiple global independent investors, including American investors such as Jeffery Yas, of Philadelphia, who owns approximately 15%. Another 20% is owned by two founders of Chinese descent but they are not members of the Chinese Communist Party. And the remaining 20% of TikTok’s stock is owned by its employees, including thousands of American citizens who live and work right here in the U.S. So our own citizens would be the ones having to divest. 2. The threat of TikTok to national security is purely hypothetical. When interviewed by members of Congress the FBI, CIA and National Security Agency all said they had no evidence and qualified the threat as “hypothetical.” Couple other interesting facts: * TikTok’s total contribution to the US GDP in 2023 was $24.2 billion. * $14.7 billion of that went to small businesses using this app. See original post here:

#ICYMI On March 13, a bill was approved by the U.S. House of Representatives that mandates the Chinese parent company of TikTok, ByteDance, to sell the app; otherwise, it will be banned in the U.S. market. Banning TikTok will cause a major shift in the social media space, affecting everyday consumers, marketers, businesses, and creators. Let us know your thoughts below! Viral Nation executives Joe Gagliese and Jonathan C. also weighed in on the matter on Ad Age and NBC News. #tiktok #tiktokban #tiktoknews #socialmedia #socialmedianews #marketingnews #socialmediamarketing

I have been saying for YEARS that you should put your digital efforts into the platforms that you can control. TikTok is a great example of building a business model on a platform you do not own. The fate of your business is now in the hands of the government. SHARE to social, but do not LIVE in social. Your business needs to be managed on platforms where you OWN your space. #tiktok #digitalmarketing #socialmedia

We don't know when the TikTok ban will go into effect or if the ban will be prevented. But there are four strategic thoughts to consider before implementing changes in your business. (And you likely could be implementing these whether TikTok gets banned or not). Read the full article on our latest #Hashtags and Habits newsletter on LinkedIn and subscribe to receive the latest post notifications -- #linkinbio #tiktok #tiktokban #businessstrategy