Billion Dollar Boy

As we eagerly await the results of the US presidential election, the role of social media influencers in shaping the political game has never been more apparent. Our research found that more than one in four US creators have been approached to create political content ahead of this presidential election. Additionally, more than half of US voters welcome political content from creators during an election year. This creator content is encouraging action. Over a third of voters say it has motivated them to head to the polls. While the full effect of these influencer campaigns on voter turnout is still unfolding, their potential impact on the election is undeniable. Check out this CNBC clip (link in comments) to see how content creators are reshaping the landscape of the 2024 US presidential election. #Influencers #SocialMedia #USelection2024

Do you know that 16.1 million people in the UK have a disability? That’s 24% of the population. We’re proud that Billion Dollar Boy HQ is now recognised as a Disability Confident Employer. This reflects our commitment to creating a workplace where everyone, regardless of ability, can thrive. As a Disability Confident Employer, we’re taking action to make meaningful changes, including: ✅ Breaking down barriers in recruitment and employment. ✅ Ensuring our hiring practices are accessible and inclusive. ✅ Supporting employees with disabilities to reach their full potential. By creating a space where everyone’s contributions are valued, we’re building a stronger team and taking an important step toward a more inclusive world. #DisabilityConfident #Inclusivity #EqualOpportunities

As October wraps, we’re excited to reflect on an inspiring UK Black History Month at Billion Dollar Boy: - Spotlighting historical UK Black figures and creatives: Throughout the month, our Collective Network curated a showcase celebrating influential Black figures from UK history—musicians, authors, social workers, and campaigners—as well as creators we've proudly collaborated with on agency campaigns, amplifying diverse Black experiences. - Celebrating Black influence: Our team turned our London office into a tribute to Black artistry and influence. Thank you to Anjali Naran, Elisheba Akalawu, Faith Lorainey and Ibukun Okusanya for championing this initiative. - Meaningful conversations: Our Collective Network hosted an insightful panel with speakers Lola Mustapha, Faith Lorainey, Watson Dowsson-Hirschfield, and Ibukun Okusanya, who shared their perspectives on what “Reclaiming Narratives” means today. - Empowering team training: Tskenya-Sarah Frazer led a mandatory training session for our team, sparking important discussions and broadening our understanding of ways to support and uplift Black voices. This year’s theme, “reclaiming narratives,” is a powerful reminder to listen to the stories that have been silenced or marginalised for too long. To truly see where we’re headed, it’s crucial to understand where we’ve been — and Black history is a vital part of that journey. Thank you to everyone who joined us, organised events, and shared stories. #BlackHistoryMonth #ReclaimingNarratives #InclusionAndDiversity

The rise of creators on LinkedIn is reshaping B2B marketing. To understand this shift, we surveyed US and UK creators. In the latest edition of Billion Dollar Influence, Christopher Douglas explains why brands are paying close attention to this shift—and reveals key insights from our survey. #B2B #InfluencerMarketing #CreatorEconomy

We are a Glossy Fashion & Luxury Awards finalist! Our award-winning Loewe campaign is shortlisted for Best Use of Video. 🏆 To launch Loewe’s new Squeeze bag, we paired fashion influencers with a craft creator to playfully celebrate the bag’s craftsmanship while maintaining Loewe’s brand heritage. The result? Visually striking content that reached millions worldwide. Thank you to our clients at Loewe and Meta, our team and the talented creators who brought this campaign to life. #Luxury #Fashion #GlossyAwards

At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to deliver on brand safety. What was once done manually by teams of people — reviewing online history and social media content or identifying sentiment and misinformation — now can move faster and more thoroughly with artificial intelligence. Influencer agencies have to adapt to these products as their clients work with creators at a larger scale. “The issue, honestly, is that influencer marketing is scaling,” said Kevin King, chief revenue officer of creator agency Viral Nation. “A lot of the clients that we were working with two years ago were maybe working with a handful of influencers — those now they’re working with hundreds. We actually have some clients that are working with thousands of influencers.” #brandsafety In this piece by Antoinette S., we speak to Edward East of Billion Dollar Boy, Erin (Lyden) O'Connell of GALE, Maggie Reznikoff of Open Influence, and Amy Cotteleer of Duncan Channon.

Creators are businesspeople. Unlike traditional employees with coworkers, HR support, and standardized pay, creators often face these challenges solo. Creators deserve more guidance on business essentials like tax filing, price negotiation, and finding professional networks. That's why we launched FiveTwoNine: to empower creators as entrepreneurs through education in areas like financial literacy, business fundamentals and professional mentorship. Our head of creators, Sophie Crowther, and CMO, Becky Owen, share how Billion Dollar Boy is reframing content creators as entrepreneurs through FiveTwoNine. Thank you, Julia Walker, for sharing our story in PRWeek. Read more below. #CreatorEconomy #Entrepreneurs #FiveTwoNine

That’s a wrap CreatorFest! Our CMO, Becky Owen, led a panel with Sarah Potter, Global PR & Influencer Director at Dove; Trishna D., founder and director of Kohl Kreatives; and content creator Lucy Edwards, exploring the future of influence and beauty. Beauty continues to be a trailblazer in the influencer world, setting trends and pioneering new approaches. Here are the key takeaways: 1. Social commerce’s new wave: Platforms like TikTok Shop are reshaping brand-consumer connections,  offering emerging brands a direct path to reach a new wave of consumers while reducing the reliance on stockists or complex e-commerce setups ahead of launch. 2. Influence at the heart of community: From heritage brands to disruptors, brands are collaborating with creators at every stage—from product development to launch strategies—resulting in products that are authentically made for, and representative of, the communities they serve. 3. Real representation: Together, brands and creators are addressing AI's impact on beauty standards. Marketers must ensure that they uphold values of authenticity and inclusivity as AI becomes more integrated into beauty. 4. Innovate responsibly: Brands must maintain ethical standards while navigating emerging tech, thinking critically before adopting new technologies. Thank you to everyone who joined our session. #CreatorFest24 #CreatorEconomy #InfluencerMarketing

Heading to CreatorFest today? Don’t miss our global CMO, Becky Owen, taking the stage with Dove, Kohl Kreatives, and Lucy Edwards to explore how innovation, emerging tech, and creators are shaping the future of influence. Catch us at the Big Picture Stage at 4:20 PM. Want to connect with the BDB team? Drop us a message. See you there. 👋 #CreatorFest24 #CreatorEconomy #Innovation

📲 The CreatorFest mobile app is here! We’re excited to share that our event app, sponsored by Billion Dollar Boy, is now live. Start connecting with the community and kick off your networking before the show even starts 🙌 The app is a must-have if you want to make the most of your time at CreatorFest, but heads up - it's only for ticket holders. If you haven’t secured your spot yet, grab your tickets today so you don’t miss out! Download the app here: https://hubs.la/Q02RdgVQ0