MEDA - Metropolitan Economic Development Association’s Post

IMO - New Balance continues to raise the bar in terms of developing strategic, well-produced content in support of both their product and athlete partners / ambassadors. They did the same in signing Cooper Flagg a few months ago, female basketball star Cameron Brink, and last year when aligning a footwear silhouette made in the UK to Italian culture and well-known chef Massimo Bottura (see here: https://lnkd.in/egJbWjZa). In a world of vertical, organic video, they stand out by going against the grain and investing in quality storytelling as much as production. Plus, I’ve always appreciated Chris Davis’s perspective of a 50-30-20 approach to marketing the brand. 50% of allocated budget towards proven tactics, 30% towards more risk-based initiatives, and 20% towards bigger swings that have a higher probability to fail. Most brands would solely err towards the 50. Continue to keep an eye on this legacy brand that is standing out amongst today’s marketing culture. #brandmarketing #contentstrategy #newbalance #socialmedia #contentproduction #marketing

Stay tuned for this issue!

#FidiaGlobalForum2024 has just concluded! It has been an inspiring event, filled with insightful global meetings and presentations, engaging discussions and team-building activities. I am extremely grateful for the opportunity of participating in such enriching experience. #wearefidia #fidiaglobalforum #digitalmarketing #digitalbusiness

All my “desktop” colleagues started their day like this. ❤️ Because I care. #valentinesday #valentine2024 #lutzprecision #tippedforexcellence #hr #wecare #wecareaboutyou #humanfirst #humanresources #humanresourcesmanagement #culturematters #workingenvironment

In a world driven by growth hacking and performance marketing, here's a campaign that's straight from the heart, for the soul. Very rarely do marketers get opportunities to do something like this. So grateful for this, and proud to have worked with Sheetal Devi, representing India at the Paris Paralympics. Just sweat, tears and immense pride. Do watch. #sheetaldevi #miabytanishq #paralympics #paris2024 #sportsmarketing

Rounded out the #pmiglobalsummit with the amazing Americo Pinto. Looking forward to putting some of his insights in to practice

🌟 #MondayMotivation: Embracing Progress, Defying Defeat 💪⚽ Hello, South African Champions! 🇿🇦✨ This Monday, let's draw inspiration from the unyielding spirit of Bafana Bafana at Afcon 2024. Their journey reminds us that true victory lies not just in winning but in the relentless pursuit of progress. 🥉 A Bronze Tale: Bafana Bafana's bronze medal is more than an accolade; it's a testament to their unwavering commitment and resilience. Similarly, in your pursuits, remember that progress is a triumph in itself, no matter how small. 🇿🇦 Our Collective Spirit: Coach Hugo Broos and our local talents showcased the essence of our South African spirit—bold, determined, and proud. Regardless of the challenges you face, embody this spirit. Your journey is part of our collective story. 🌍 Beyond the Win: Bafana Bafana's journey teaches us that winning championships doesn't define victory. It's about the lessons learned, the growth experienced, and the indomitable will to keep pushing forward, even in the face of adversity. 👥 Unity in Progress: In the true spirit of Ubuntu, let's stand united in celebrating each other's progress. As the nation rallied behind Bafana Bafana, support those around you in their journeys. Every step forward is a victory for the entire community. 💡 Cherish the Process: Progress is a journey, not just a destination. Embrace the challenges, savour the lessons, and celebrate the small victories. The road to success is paved with determination, and every step forward adds to the mosaic of your personal achievement. 🌈 Building a Legacy: As we navigate the week, remember that your story, like Bafana Bafana's, contributes to the larger narrative of our nation. Keep pushing, keep striving, and let your progress become a beacon of inspiration for others. #NeverGiveUp #EmbraceProgress #MondayMotivation #SouthAfricanSpirit #Resilience #CollectiveJourney Picture courtesy of News24.

I would like to extend my sincere thanks to IVPN-Network, FZ, LLE for organizing this invaluable educational event on COPD. The insights shared were truly impactful, and I greatly appreciate the dedication of the speakers for delivering such comprehensive and informative presentations. Take-home messages: -- COPD exacerbations can have a long-term impact on patients' health and well-being, beyond the lungs, and significantly increase the risk of cardiovascular complications and premature death. -- Proactive management to prevent COPD exacerbations and reduce the risk of premature death should be key priorities for clinicians. -- According to the ETHOS and KRONOS studies, triple therapy with Budesonide/Glycopyrrolate/Formoterol led to significantly reduced use of rescue medication, improved FEV1, and reduced the rate of moderate or severe exacerbations. -- COPD patients with raised eosinophil counts not on ICS were at higher risk of exacerbation. -- The DECAF score is effective and feasible in predicting mortality and early discharge in patients hospitalized with AECOPD. A big thanks to AstraZeneca for supporting this educational event. Osama Tabbara

It’s both an honor and a privilege to be joining the Oleria team! In a cybersecurity market that’s saturated with fear-mongering, wall-building, padlocked everything jargon, I was delightfully surprised by Oleria’s approach with "security that sets your business free" and that’s because companies shouldn’t have to choose between security and business agility. Every team needs space to collaborate and innovate at the speed of business. Learn more at Oleria.com #CyberSecurity #IdentitySecurity #CISO #CIO