Media Distillery’s Post

October is here, and that means Northern Waves! 🌊✨ We’re excited to be heading back to Oslo for another great event organized by our friends at Norigin Media. Media Distillery’s Head of Product, Martin Prins will be there, ready to hear the always-inspiring presentations from media and entertainment leaders about the innovations they've made in their content supply chains and user experience. He’s looking forward to engaging in these important conversations once again 🎤💡 If the buzz at IBC is anything to go by, the hot topic will be customer retention and engagement. The importance of content discovery UX for reducing "time to content" and tackling churn is something we’ve been focusing on for years 🔍📈 That’s why we’ve applied our real-time video analysis skills to the auto-creation of short video snippets from live TV shows that help consumers quickly identify content that appeals to them. We call it Preview Distillery, and the feedback on its launch at IBC was fantastic! 🙌 Want to explore how AI solutions like Preview Distillery can benefit your platform? Pre-schedule a chat with Martin in Oslo to learn more about our tailored solutions for content discovery and viewer retention. 📩 Contact us to book your meeting: https://hubs.ly/Q02RFs-g0 #AIinMedia #ContentDiscovery #MachineLearning #NorthernWaves #IBC2024 #MediaInnovation #StreamingTech

Wrapping up our coverage of a hugely busy and successful IBC, our CEO Roland Sars has blogged about what the show revealed about the state of AI in media 🔍🤖 📖 Read his insights to discover why a laser-focus on customer retention had so many telcos, broadcasters, and Pay TV operators interested in Media Distillery's solutions. You'll learn why all of our efforts go into reducing “time to content,” meaning viewers can quickly find the video they love 🎬 rather than spending 10 to 20 frustrating minutes (or more!) scrolling through endless options 😫🕒 Want to know how AI is transforming the media landscape? 👇 🔗 Read the full blog here: https://hubs.ly/Q02Rtkf_0 #AIinMedia #ContentDiscovery #VideoTechnology #MachineLearning #CustomerRetention #MediaInnovation #StreamingTech #IBC2024

A tangible use of AI... A great application of AI to increase the viewership and VOD potential of live content." That's the verdict of the BaM Award judges on Topic Distillery 🏆 Thanks to IABM for sharing this video of the moment when Topic Distillery for Sports was announced as the winner of the Consume category at this year’s awards! The BaM Awards celebrate outstanding tech innovations that bring real business and creative benefits 🤖✨ Our win recognizes a successful pilot deployment with Liberty Global demonstrating how our solution detects topics in real-time broadcasts, generating chapter markers and descriptions that allow viewers to search or browse by topic 🔍 Viewers could follow their favorite sports, teams, or players ⚽🏀🏈 and automatically jump to key moments in replays. No more manual seeking! Learn more here: https://hubs.ly/Q02QKCcS0 Shout-out to Media Distillery's Alba Vega Mulet and Ward Pennink who collected the award on our behalf! #BaMAwards #AI #SportsTech #VideoTech #ContentDiscovery #Innovation #UserExperience #StreamingTech #OTT #Broadcasting #RealTimeAI #IBC2024

Thanks to Colin Dixon of nScreenMedia for featuring Media Distillery’s new Preview Distillery solution in his round-up of AI developments at IBC 🤖 We’re glad the ability to auto-generate short video previews to enhance the content browsing experience resonated as a sensible AI use case 💡 One quote that stands out from his article: "AI must either save us money or make us money." If an AI-powered solution like Preview Distillery improves UX and boosts viewer engagement 📈, it’s an important step towards revenue protection. What's your take on the ROI for AI? 🔗 Read the article here: https://hubs.ly/Q02QnJSY0 #IBC2024 #AI #ContentDiscovery #VideoPreviews #ViewerEngagement #IBCAI #Innovation #MediaTech #StreamingTech #UserExperience

And that's a wrap for another exhausting but amazing IBC! 🏆 We celebrated four awards wins, participated in an expert panel 🎤, held dozens of meetings and demos, enjoyed two big drinks parties 🍸🍻, and devoured a LOT of Stroopwafel 🍪! Huge thanks to the brilliant team of Distillers 💪 who worked tirelessly to make it all happen. Now, it's time for a well-deserved rest 😴 See you again at #IBC2025! IBC - International Broadcasting Convention 🎉 Thanks again to IABM for a BAM Award, CSI Magazine for two CSI awards, and TVBEurope for an IBC Best of Show award! #CSIAwards #BAMAwards #IBC2024 #Awards #Teamwork #Success #Networking #Innovation #AIinMedia #BroadcastTech

“People are not here to buy AI. They are looking for solutions to problems.” Wise words from our head of product, Martin Prins on a Content Everywhere panel at IBC 2024 this weekend. The problem in question was customer acquisition and retention. The panel looked at the importance of UX in winning and keeping viewers. Martin talked in detail about our Topic Distillery for Sports solution, which won both a CSI award and a BaM award at IBC. In particular, he described how our successful pilot of this solution with Liberty Global showed that subscribers were delighted when they found content about their favourite topics within shows or channels that they wouldn’t normally watch. A great UX, powered by real time AI analysis of the video stream. It was standing room only for the panel and a straw poll of the audience confirmed that “time to content” remains a huge challenge for almost all users of streaming services, demonstrating the need for the enhanced metadata and advanced content discovery experiences powered by Topic Distillery, Preview Distillery and our Time Marker Suite. Thanks to the other panellists Gilles Domartini of Cleeng, Domagoj Bartolić from UniqCast, and Andreas Waltenspiel of Connecting the Dots for a great conversation. #ContentDiscovery #GenerativeAI #Innovation #AI #VideoTechnology #Broadcasting #Metadata #IBCShow #IBC2024 #contenteverywhere

The buzz about Media Distillery is spreading! From our booth in Hall 5 to our partner drinks with Irdeto in Hall 1, day 2 of the show was action packed! If you are at the show and haven’t had a chance to discover the multi-award winning Topic Distillery, brand new Preview Distillery, or UX-optimizing Time Marker Suite, now is the time to visit us at 5.H75 to see how they can solve your content discovery challenges. #ContentDiscovery #GenerativeAI #Innovation #MediaDistillery #AI #VideoTechnology #Broadcasting #Metadata #IBCShow #IBC2024

🏆 And the awards for Topic Distillery keep rolling in! Last night our team picked up the BaM award “Consume” prize for Topic Distillery for Sports! ⚽🏀🏏🏅 The award is in recognition of our successful pilot project with Liberty Global. The BaM Awards® is a celebration of outstanding technological innovations that deliver real business and creative benefits. The BaMs are widely recognized as the gold standard for rewarding Broadcast and Media innovation. The jury said: “We are increasingly in an era where discoverability, and the lack thereof, is turning off fans and making them ditch services. This use of AI and LLM seems poised to solve some of those headaches in a pragmatic and efficient manner. And the success Liberty Global had in the deployment with respect to subscriber reaction is very impressive.” The same collaboration was with a CSI awards win on Friday night in the category ‘Best Advance in Content Discovery’. It was great to have a moment on Saturday in the buzz of IBC to share the glory with Chris van der Linden on behalf of the Liberty Global team. We really value our long-standing partnership! 🍾 ContentDiscovery #GenerativeAI #CSIAwards #Innovation #MediaDistillery #AI #VideoTechnology #SportsTech #Broadcasting #Metadata #IBCShow #IBC2024 #BAMAwards

Not at IBC? Or just not made it to Hall 5 yet? Here’s a taste of what you’re missing! It’s our video round-up of day 1 on the Media Distillery booth. As well as our double CSI award winning Topic Distillery, we have seen lots of interest in our brand new Preview Distillery solution which uses AI technology to transform the content discovery experience: 🎯 Engage Faster: Automatically generated video previews help viewers quickly find content they love. 📈 Boost Retention: Reduce browsing fatigue and keep your audience on your platform longer. 🤖 Work Smarter: This fully automated, scalable solution requires no manual editing. ⚙️ Seamless Integration: Complements existing trailers and enhances your entire content library. If you want to know more, don't miss your chance to see Preview Distillery in action on our stand, or read the full announcement: https://hubs.ly/Q02PVfjD0 ContentDiscovery #GenerativeAI #CSIAwards #Innovation #MediaDistillery #AI #VideoTechnology #SportsTech #Broadcasting #Metadata #IBCShow #IBC2024