MediaCat Magazine’s Post

Could lo-fi aesthetics and UGC reshape the fashion industry? Dive into the ever-changing fashion landscape as Redpill's managing partner, Henry Collins, shares his insights on how consumers are gravitating toward authentic, lo-fi content and how fashion brands are using this to revolutionise their marketing strategies. Read the full article in MediaCat Magazine below 👇 #Fashionbrands #UGC #redpill

The real revolution in fashion isn’t just about style—it’s about inclusivity. As Chengcheng Li, our Account Hero shares, today’s consumers connect with brands that reflect their identities, pushing the fashion world beyond exclusive storefronts and glossy magazines 👐 Luxury brands, in particular, are facing new challenges: How can they keep evolving, while embracing digital and social platforms to create fresh and memorable experiences? Chengcheng Li explores these ideas further in her latest commentary on MediaCat Magazine, diving into how inclusivity and digital transformation are reshaping fashion's future 💎 #FashionRevolution #Inclusivity #FashionInnovation #LuxuryFashion

Thinking of how Web3 is influencing the fashion industry? Well, in our last AMA, four strong voices driving innovation in the Fashion industry leveraging Web3 addressed that. The speakers, delved into sharing stories that borders around their personal journeys, experience, what they are building and finally to their forecast into the future of Web3 fashion. In case you missed it, here is a recap of the AMA. In Fashion world, Web3 empowers Fashion creatives, especially smaller brands who may not have it all in terms of large backing , funding and visibility to reach their customers. Q&A 1. Is asking companies to put their products on-chain for transparency reasons enough? Generally, in the Fashion, Music and Arts industry, there is a lack of transparency. For example, fast fashion contributes to waste and some of the environmental problems we are battling on the planet. Truth is that a lot of people do not really understand the impact of their purchases on other people and the planet at large. With digital product passports and European regulation and infusion of AI, one will have the ability to scan an outfit purchased from a fast fashion retailer 2. How are you leveraging AI in your design and Creative process? Artificial intelligence is great, and is the future. But you must understand its primary aim of creation and its limitations. The primary aim of AI is to be a tool that you utilize to make your work better, not a replacement. 3. Trademarks rarely exist in the Fashion world. What is most common is the replication of styles. In situations like this, who deserves the rewards or the compensation? Copying and stealing other people's work without giving due credit is common in not just the Fashion world but in every industry. There are several ways to solve this problem. -Utilize the legal frameworks available to protect yourself. -Licensing -Sublicensing -Making collaborations. Whatever choice one chooses, the bottom line is to be informed and understand what one is getting into. 4. Thinking about the future, Does Fashion have anything to lose in Web3? It is a yes and a no question. Fashion has everything to win with Web3. It gives the fashion creatives the chance to tell their stories, connect with their customers, and become more visible at little or no cost. About 2.6 million people around the world lack access to the internet. That's a problem because they will be left out and their stories will most likely not be told. Special thanks to Sharufa Rashied-Walker, Ambriel Pouncy, Rhoda Onuoha, Nico Fara and Sarah Kornfeld for such an amazing AMA! ✨ #WomeninWeb3 #FashionAMA #Recap

As the digital age accelerates, fashion brands must adapt to stay relevant and competitive. Modernizing a fashion brand involves more than just keeping up with trends; it requires innovative strategies to break barriers and deeply engage with audiences. Here’s how contemporary fashion brands can navigate and thrive in this complex landscape. The New Fashion Landscape […]

Fashion needs stronger storytelling that is more inclusive, relevant and responsible Dr Benjamin Wild, Senior Lecturer in Fashion Narratives at Manchester Fashion Institute, explains why storytelling is vital to the industry https://lnkd.in/dz_ruNV9

Trends: where Fashion meets Corporate Faith Popcorn is a website known for its Futuristic Marketing. 🔮 They study the trends that characterize the future consumer; the deepest feelings and behaviours of the future society. In my Fashion Design course, I studied how Fashion responds to these behavioural trends – and it’s fascinating! But these trends are also deeply present in the Corporate World. 🌐 See if you can recognize these 5 trends in the Workplace: 𝟭. “𝗖𝗼𝗰𝗼𝗼𝗻𝗶𝗻𝗴 – 𝗧𝗵𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗼𝗻𝗲𝘀𝗲𝗹𝗳 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗵𝗮𝗿𝘀𝗵, 𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘄𝗼𝗿𝗹𝗱”. We have this tendency of hiding ourselves: whether it is by burying our head in our phones/ headphones (which prevents people from talking to us), or by working remote (being in the comfort of our own house, “away” from the outside world). 𝟮. “𝟵𝟵 𝗟𝗶𝘃𝗲𝘀 – 𝗧𝗼𝗼 𝗳𝗮𝘀𝘁 𝗮 𝗽𝗮𝗰𝗲, 𝘁𝗼𝗼 𝗹𝗶𝘁𝘁𝗹𝗲 𝘁𝗶𝗺𝗲 𝗰𝗮𝘂𝘀𝗲𝘀 𝘀𝗼𝗰𝗶𝗲𝘁𝗮𝗹 𝘀𝗰𝗵𝗶𝘇𝗼𝗽𝗵𝗿𝗲𝗻𝗶𝗮 𝗮𝗻𝗱 𝗳𝗼𝗿𝗰𝗲𝘀 𝘂𝘀 𝘁𝗼 𝗮𝘀𝘀𝘂𝗺𝗲 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗿𝗼𝗹𝗲𝘀” This is reflected in the fast-paced, busy state-of-mind (or state of Teams 🔴) that everyone lives in. 𝟯. "𝗖𝗮𝘀𝗵𝗶𝗻𝗴 𝗢𝘂𝘁 – 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹/ 𝗰𝗮𝗿𝗲𝗲𝗿 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗶𝗺𝗽𝗹𝗲𝗿 𝗹𝗶𝘃𝗶𝗻𝗴” I think we all know at least one person who got tired of corporate culture and is now living a simpler life. For example, one of my friends who emigrated to Australia and is now happily working at an ice cream shop, and enjoying the sun (rather than her old job in finance). 𝟰. “𝗖𝗹𝗮𝗻𝗻𝗶𝗻𝗴 – 𝗕𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴 𝘁𝗼 𝗮 𝗴𝗿𝗼𝘂𝗽 𝘄𝗶𝘁𝗵 𝗰𝗼𝗺𝗺𝗼𝗻 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀, 𝗰𝗮𝘂𝘀𝗲𝘀 𝗼𝗿 𝗶𝗱𝗲𝗮𝗹𝘀; 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗻𝗴 𝗼𝗻𝗲’𝘀 𝗼𝘄𝗻 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘀𝘆𝘀𝘁𝗲𝗺” This emphasizes the need for that feeling of belonging. Belonging to a organization, to a group who practices the same hobby, or who stand for the same cause is what Humans need. 𝟱. “𝗘𝗴𝗼𝗻𝗼𝗺𝗶𝗰𝘀 – 𝗧𝗼 𝗼𝗳𝗳𝘀𝗲𝘁 𝗮 𝗱𝗲𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝗼𝗰𝗶𝗲𝘁𝘆, 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗿𝗮𝘃𝗲 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝗶𝘁𝘆” This reminds me of the huge need to have a strong personal brand; and really invest of our unique set of skills. 🧠 Do you recognize these trends in your daily life?! I wonder how they will reflect on the upcoming years... -------------- PS. Fun fact about Fashion: Did you know that the Trend “Cocooning” inspired oversized jumpers and hoodies, which offer a sense of 'protection'?! Many fashion pieces are designed to respond to society needs/ wants – we just don’t realize it in our day-to-day. 👠

I recently attended an incredibly interesting digital fashion panel discussion hosted by the Fashion Innovation Agency at London College of Fashion. The lineup included a variety of VFX houses, such as ILM, Meta, Google, Browzwear and other creative technologists in the field. Topics ranged from AI and AR to the latest digital fashion projects and how digital fashion is currently performing as an emerging industry. I managed to jot down 3 key points that resonated with me and share it with you all:  🔴 Think of AI as your co-pilot and right-hand man rather than your enemy. It’s there to support you in realising your creative vision. Many are still wary of AI as a tool and how it is set to disrupt current and future jobs. However, the panellists offered an alternative view, along the lines of how AI can be used to help democratise the fashion industry. This revolution in technology is not about axing people from their jobs but rather about cleaning up the industry through better waste management when it comes to consumer goods and other sustainable practices. 🔴 There is a growing appetite for virtual experiences. The ABBA Voyage virtual concert is a classic case in point. This project is estimated to rake in $2 million per week (which is insane!). There is clearly a desire for audiences to be a part of the experience instead of passively watching it on a screen.  🔴 The big question, of course, is whether the digital fashion hype is over. For some designers and collectors, this may be the case with the initial excitement taking a dip. Digital fashion brands are continuously finding new ways to swim (and not sink) until the mainstream technology market catches on. The technology is here to stay, however, with gaming platforms becoming more social. Take Roblox for instance. Their daily active user base is around 77 million so it is inevitable that digital fashion would end up on the platform like these. If you are keen on hearing more about my thoughts on the current state of digital fashion, make sure to subscribe to my Patreon and gain access to the full video here: https://lnkd.in/ei_hZUMd As a digital fashion artist, it’s interesting to see how the digital fashion industry is evolving. I’m constantly monitoring the space to see where my future digital fashion brand will go. If you guys have any extra thoughts on the digital fashion industry, then feel free to comment.

Yesterday I watched Channel 4’s documentary on Temu, which, unsurprisingly, revealed the darker side behind this ultra-fast-fashion marketplace. Some of the shocking facts unearthed throughout the documentary include… 🛍️ Products that include toxic levels of lead and cadmium, that for some products were 10x stronger than the legal levels in the UK. From jewellery to children’s clothes there were levels of metals and chemicals far higher than should be expected, some of which could have serious health complications for wearers/users, especially children. 🛍️ Technical and mechanical products, such as pliers and carabiners, that had forged or inaccurate certifications and safety validations - potentially meaning that they could be dangerous or inefficient in protecting their users. 🛍️ Temu’s gameification techniques lead to a neurological response that mimicked the use of gambling apps, suggesting a risk of addiction to the shopping app that regularly shares deals, sales and giveaways in the form of carnival-style games. Overall this was an eye-opening documentary on the rise of ultra-cheap shopping apps, many of which, including Temu, SHEIN and ROMWE, put their customers, users and supply chain workers in pursuit of ultra-cheap products. Staying up to date and educated on fast-fashion, and its devastating far-reaching effect, is a crucial part of working within the sustainable fashion space. Having a deep understanding of what exactly we are up against, and the catastrophic impact that these companies have, not only inspires me to incite deep change within the industry, but also to spread the word far and wide about how damaging this ultra-fast, ultra-cheap industry truly is. ——— Hi! 🤍 I’m Chloe, a freelance sustainable intimate apparel designer, specialising in creating beautiful lingerie and swimwear that doesn’t detract from the natural beauty of our world. I support brands, from initial design concept through to factory-ready tech packs, and I would love to help bring your design vision to life! Feel free to reach out to createdbychloegrant@gmail.com, and let’s chat! #fashiondocumentary #temu #sustainability

Combining the idea that digital fashion allows you to dress in anything, even things that go beyond the confinement of the human body, with the one that people are becoming more immersed in digital life and the impact social status has on them, leads me to believe that it is just a matter of time until digital fashion becomes synonymous with traditional fashion ( adopted, embraced ) I foresee a future where people seek greater differentiation from others. Presently, those engaged in the status game, imo, often wear similar garments, albeit different models; fundamentally, these garments are alike. Despite physically wearing them, they frequently share numerous photos on social platforms And there will come a time when people will “look around” and realize that many of those they are “competing” with are wearing the same garment. They will feel the need to distinguish themselves more and, thus, desire something new; something that hasn't been seen before. This is where digital fashion may come into play; it allows them to stand out and pursue what they desire, such as status ( sadly ). People will talk, share, and engage; they get what they are yearning for In my opinion, it’s only a matter of time until this shift occurs. While many are currently overlooking it, digital fashion will inevitably become an essential part of their lives🌹

Did you know that storytelling has the power to transform fashion brands? Check out this insightful article that delves into the importance of storytelling in fashion branding. Discover how brands can connect with consumers on a deeper level. Read more: