MediaCat Magazine’s Post

To Niche or not to Niche, that is the question... Niching is most definitely Marmite, some love it, some hate it. Which are you? And why? Comment away & let's see if we're 'Nichers' or 'No-Nichers'! 🔔 ring my bell to stay up to date on marketing and sustainability tips, tricks, and info. #marketingstrategy #brandreputation #brandpresence #marketingtips #sustainblemarketing #responsiblebusiness

Do you understand your consumers' narrative economy? It includes all the stories and identities consumers live and that brands construct about themselves. Find out all about it on this episode of "Insightful Inspiration:" https://hubs.li/Q02vqmZl0

📢 Why 2025 Should Be the Year You Get in Print 📢 In a world of fleeting clicks and endless scrolls, magazine advertising is the marketing gem that stands out, especially when you want to hit your local audience. Here’s why print is still the real MVP: ✅ 85% of UK adults dive into magazines (print or digital) with an average of 50 minutes of distraction-free focus (PPA, 2024). That’s like a mini-holiday for your brand in reader's hands! 🏝️ ✅ 70% of UK consumers trust magazine ads more than digital ones (Ofcom, 2023). While digital ads battle with ad-blockers and doomscrolling, print delivers with credibility. ✅ Print sticks! Magazine ads are proven to have higher recall, meaning your brand isn’t just seen, it’s remembered. For 2025, why not let your business pop off the page in Niche Magazine? It’s time to swap the noise for attention-grabbing, long-lasting brand power. Ready to go from scroll to print? The spotlight’s waiting for you! 🌟 #MarketingMagic #PrintPower #NicheMagazine #LocalReach #Marketing2025 #StandOutInPrint https://lnkd.in/euq9Vhdg Jenny CrossSally Smith Suja Shyamsundar Gareth Sayer Gareth Carroll Ameera Laher Lee Robinson Heather McLellan✨ Rob A. Asit Jansari Ben Stocking Cassie Davison BSc, MBA, FBII Debbie Moore Ellen van Aken Fiona Lambert Hitz Rao Imran Sattar Kris Amliwala FPFS, RLP®, MSc, BSc(Hons) Robert Wormall Harry Singh Daniella Smith

VOICE | Although the classic elements of newsworthiness remain relevant, today’s media landscape requires a more nuanced approach. Through analyzing headlines, we’ve pinpointed key themes for contemporary branded moments to stay top of mind. Kate Finley has the story.

Love the fact the KIND have registered this clever tagline! Such a simple way of establishing trust in their brand in a snack market full of synthetic additives. I think we all know that trust carries a HUGE weighting when it comes to striking an emotional connection with an audience who could ultimately be your end customer. But do you communicate this clearly in your marketing and brand’s visual identity? Why not take a minute to do a mini audit of your website and social media to see how you can help create that bond of trust with your audience? 🫶 #KnowLikeTrust #TrustInBrand —————— I help product or service-led entrepreneurs and small businesses to shine bright + connect with their audience through artisanal, authentic and ethical brand design. ✨

Most studies find that large consumer segments say ads with cause-related messages have influenced them positively. However, does support for a "good cause" really impact purchasing behavior? More research is needed on this complex issue, but @theARF has a CMO Brief on that summarizes what the current literature says. #causemarketing #advertising #advertisingresearch

WHEN YOU RESEARCH YOUR OWN BRANDS, THIS IS WHAT YOU LEARN In 1974 my client fired the research moderator working on a project in New York. He said : "From tomorrow, you will moderate the groups." I'd never done one before. But it really wasn't rocket science. I went on researching our own ideas for the next 30 years. This is what I discovered : 1. What people said to each other was of no importance. It's unnatural for people to spend 2 hours talking about gin, or toothpaste. I was only interested in what people said to me about the brand I showed them. 2. I was just as happy to get negative comments as positive ones. 3. The focus group became an economical way of interviewing 10 people in the same session. It wasn't a group it was a 'collective interview'. 3. We were confident about our ideas so we were only checking on things we might have missed. 4. We knew pretty well which people we wanted to listen to. No point in interviewing 21 year old women on a Single Malt idea. Therefore we got most of what we were after with 2 sessions. All those class, age and regional variations are a great way for research companies to make money, but they never showed up actionable differences. 4. We never gave consumers choices. We presented brands as if they were already on the market. Nothing was negotiable except whether they'd buy the product or not. We were uninterested in 'kitchen cabinets' where unqualified people picked holes in label design. Or concept statements. There's a section on how to do your own research, and save buckets of money, in my book which you can preview on https://lnkd.in/eyRzmuK and order on Amazon. It's only a few pages - but it could save you a stack. #marketing #research #brandinnovation #consumerinsights

According to Vogue Business, the classic consumer funnel was built for the old world, and Gen Z doesn't live there anymore. Consumption today is an infinite loop of inspiration, exploration, community and loyalty.    Specifically, we're shifting from a linear model to a more dynamic, engaging approach that reflects the ways Gen Z and Gen Alpha interact with content, one that starts from a belonging perspective.   Which is why Danuta Breguła & Liesbeth Nizet, authors of the Youthquake and stuff newsletter, created an alternative, youth-friendly engagement funnel for media brands... For instance, think about how successful news brands execute the stages (1) Inspiration and (2) Excitement: they put the personalities of their journalists and columnists first (meaning short video “commentary” formats) because they recognize that community needs a face. Read more on The Audiencers: https://lnkd.in/eeFYH2Qm

Most studies find that large consumer segments say ads with cause-related messages have influenced them positively. However, does support for a "good cause" really impact purchasing behavior? More research is needed on this complex issue, but @theARF has a CMO Brief on that summarizes what the current literature says. #causemarketing #advertising #advertisingresearch

Most studies find that large consumer segments say ads with cause-related messages have influenced them positively. However, does support for a "good cause" really impact purchasing behavior? More research is needed on this complex issue, but @theARF has a CMO Brief on that summarizes what the current literature says. #causemarketing #advertising #advertisingresearch