MediaPost’s Post

Word of the Day: Advertising 📣 Advertising is the art of telling a compelling story that turns heads, opens wallets, and builds empires. It's not just about selling products—it's about crafting messages that resonate, inspire, and drive action. From billboards to banner ads, TV spots to Instagram, advertising is the fuel that powers brand growth and consumer decisions. It's where creativity meets strategy, and where your business meets its audience. Ready to make your brand impossible to ignore? Let's create advertising magic together! Send a DM or email hello@trillionbuckscompany.com to get started today! #Trillionbucksco #Media #Marketing #ItSolutions #Tech #SocialMedia #ExplorePage #Nigeria #Trending #WordOfTheDay #Advertising #MarketingTips #Mediaagency

Without thoughtful and engaging creative, advertisers would have a very difficult time getting their audiences through the purchasing funnel. 🎨🖌️ And when it comes to retail media, specifically offsite advertising, creative still has a long way to go, but the upside is well worth the wait. Learn more in the most recent post in our retail media blog series, written by James Oyedele. ⬇️ #retailmedia #adtech #nativeadvertising #programmaticadvertising #digitalmarketing #advertising https://hubs.li/Q02gZnQb0

Brands traditionally faced two choices for participating in the Super Bowl: buying expensive 30-second ads or deploying creative tactics to leverage the event's hype. Given the $7 million cost per spot, numerous brands are choosing the latter approach. They're utilizing digital platforms and experiential initiatives to amplify their Super Bowl presence while controlling expenses. Check out how it played out this year: https://bit.ly/4bxnaa1 #technology #innovation #investing #marketing #venturecapital Digiday Kimeko McCoy

Brands traditionally faced two choices for participating in the Super Bowl: buying expensive 30-second ads or deploying creative tactics to leverage the event's hype. Given the $7 million cost per spot, numerous brands are choosing the latter approach. They're utilizing digital platforms and experiential initiatives to amplify their Super Bowl presence while controlling expenses. Check out how it played out this year: https://bit.ly/4bxnaa1 #technology #innovation #investing #marketing #venturecapital Digiday Kimeko McCoy

🎬 Emily in Paris: A Walking Billboard? Netflix’s Emily in Paris is more than just a show; it’s a strategic marketing platform. From second-hand shop partnerships integrated directly into the storyline to iconic product placements, the series showcases how brands can seamlessly become part of the narrative. 📈 Meanwhile, external partnerships like Lidl and Google leverage the show’s popularity for clever marketing campaigns outside the episodes. Which brand collaboration stood out to you the most in the show? Let’s discuss! #storytelling #newsletter #businessstrategy #advertisingandmarketing #emilyinparis

Insider Q: Utilizing Different Product Categories in your Store: In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.  Here’s a question from last month that retailers were buzzing about:  Retailer Question:  We have many events that we promote for our shop/bar.  It seems I’m […] The post Insider Q: Utilizing Different Product Categories in your Store appeared first on Crystal Media. https://lnkd.in/gRc5dZDZ #Advertising #contentpillars ⬡ crystalmediaco.com

In our Exploring the Soft Rebundle session, Antoinette S. and Dave K. of GSD&M explore the ways in which #media and creative are coming back together in this conversation. For agencies, newer areas of focus, from attention metrics to #retailmedianetworks, are forcing them to think about both sides of #advertising. A great ad that isn’t seen by the right people is just as useless as a fantastic media placement that showcases terrible advertising. #digidaymediabuying

Curious about the impact of ad exposure on brand recall? Check out our blog that dives into the science behind how advertising influences consumer memory and brand awareness. Learn about the key factors that enhance recall and how to leverage them for your marketing strategy. Don't miss out on these insights—read the full article now! https://bit.ly/3QJWlqc #Marketing #Branding #AdExposure #BrandRecall #MarketingStrategy #AMANashville

Game on: The Super Bowl of advertising is about to kick off. A relevant spot can be worthy every penny. 🍎 Grocery is the perennial Super Bowl winner, as the game is all about celebrating with food. Fun and iconic CPG brands (PepsiCo, Doritos, Mountain Dew, Budweiser) often earn laughs, social buzz and a sales lift. 📱 Tech companies also win big. Google, Apple and IBM Super Bowl spots are praised and studied by marketers for their bold, captivating messages. ENTERTAINING & EFFECTIVE: 📣 Google’s Fixed on Pixel spot stood out last year for magically erasing flaws, exes, and background nudists from photos. Even ardent iPhone fans praised that feature as an engineering marvel long after Super Bowl LVII. WHAT'S NEXT? 🛍 Looking ahead, Super Bowl commercials will convert faster as media moves closer to consumers and content gets more shoppable. The path from discovery and impulse to purchase keeps getting shorter. What's your favorite Super Bowl ad? See the RetailWire article by Alicia Thorpe and join in this lively discussion. #retail #media #CPG #grocery #superbowl

This Calvin Klein ad campaign isn't just sleek, it's strategic! It raked in billions of impressions, proving the power of a well-executed concept. Want to generate serious buzz for your brand? Take a cue from Calvin Klein and explore innovative advertising strategies! #MarketingGoals #CreativeCampaigns #BrandAwareness #BillionsOfImpressions #AdvertisingTips #MarketingStrategy #ThinkOutsideTheBox #CalvinKlein #MarketingInspiration #GetNoticed #BreakTheMold #BeBold #Storytelling #EmotionalConnection #TargetAudience #DataDrivenMarketing #ResultsMatter #GrowYourBusiness #AuroraApex #WeCanHelp