mediasmart ’s Post

Name: mediasmart on LinkedIn: #gswm #doohads #doohadvertising #programmaticadvertising #adcampaigns
Uploaded: 2023-12-14T11:49:37.003Z
Channel: mediasmart

mediasmart

11,063 followers

10mo

Target, engage, and convert!🚀 Get exclusive tips to master the art of DOOH advertising with the next episode of #GSWM! Join us as we unlock secrets with industry leaders from VIOOH, Sage+Archer \ Vistar Media, and Broadsign. Find out how to optimize creatives, select effective locations, and integrate digital strategies to make the most of our DOOH campaigns Sam Smith Guillermo Garcia Maruny Diederick Ubels #doohads #doohadvertising #programmaticadvertising #adcampaigns

3 Comments

Transcript

One of the main advantages of programmatic out of home is the flexibility to start and stop, pivot and change campaigns, midflight, running different creatives, trialing different locations, etcetera. From these tests you can measure the success, whether it's different creatives resonating more. With creating brand awareness or certain locations working better to drive potential buyers either in store or online. Once you have this data, look to implement your findings for that vital period in various markets. We see a tons and tons of new stores having screens that they also now open up to advertising which makes it possible and often with programmatic pipelines makes it possible to buy them. So you can be really, really nicely present in a retail environment where. Clients want to be within this period. So this retail media proliferation of screens is actually one of the big things he's definitely take into account to bring that with you. For starters, I would say keep your programmatic Hatton, but make room to understand digital out of home as well. Additionally, keep your advertising strategy cohesive and make sure you align your PDO campaign or programmatic digital out of home campaign to your overall digital and programmatic strategy. Consider the campaign's goal, understand the context or venue types the campaign will deliver in and ensure you are targeting the right audience.

Guillermo Garcia Maruny

I provide solutions that help brands connect to their audiences in the OOH space via pDOOH | Director of Business Development, Emea @ Broadsign

10mo

I loved contributing, thanks for the opportunity Gema P. and Adriana Pérez-Ullívarri 😀

1 Reaction

Jonathan Hagege

EMEA Sales Lead @ mediasmart Mobile | DOOH - CTV - Mobile advertising

10mo

Great to see you here Sam Smith !

1 Reaction

See more comments

To view or add a comment, sign in

More Relevant Posts

mediasmart

11,063 followers
6d Edited
Report this post
We’re thrilled to announce that mediasmart has been shortlisted for two prestigious categories at the MMA Smarties Indonesia! McDonald's Indonesia - Programmatic Teh Botol Sosro by PT. Sinar Sosro - Connected TV These nominations underscore our passion for delivering cutting-edge solutions and measurable success in digital advertising. OMD Worldwide | MMA Global Indonesia Nikhil Kumar | Pankaj Lad | Ramgopal Iyer | Ahmad Saad I. | Daniel | Clare Ngeow | Phonsasi Toomthong | Dipali Rana | Saurabh Kauthale | Vaishnavi Mehrotra | Keyuri Shah #MMASmarties #mediasmart #Programmatic #CTV #Innovation #DigitalMarketing

1 Comment
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
1w
Report this post
Reach shoppers wherever they are this festive season—let location intelligence turn every touchpoint into a sales opportunity, adding a spark of holiday magic to your campaigns.https://hubs.ly/Q02Sv-Sx0 #LocationIntelligence #DriveToStore #ProgrammaticAdvertising #AdTech

Maximizing Shopping season success with Location Intelligence

blog.mediasmart.io
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
1w Edited
Report this post
Relevance vs. Discounts: what wins in your creative ads during the shopping season? Most consumers are more likely to engage with ads that feel relevant to them, though many are still drawn to discounts. With programmatic mobile and CTV formats, you can experiment with ad variations and discover what resonates most! With mediasmart’s creative solutions, we help brands optimize and enrich their creatives whilst targeting the right audience. Ready to elevate your campaigns this shopping season? Get in touch! #DataDrivenMarketing #CTVAdvertising #mediasmart #CreativeStudio #AdCreativity Taísa Pereira Nikhil Kumar Julia S. Gabriel P. Jaqueline Sobral Aline Alves Raquel Miguel Fernando Marques Guilherme Oliveira Utyama Bruno Coutinho Ricardo Andre Guilherme
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
1w Edited
Report this post
We are excited to announce that mediasmart has secured three prestigious wins at the Marketing Excellence Awards 2024 by MARKETING-INTERACTIVE underscoring our leadership in the programmatic marketing landscape. 🏆 Multi Bintang Indonesia - Excellence in Location-Based Category 🏆 Pizza Hut - Excellence in Programmatic Marketing 🏆 PSC Polysilane Chemistry GmbH - Excellence in Programmatic Marketing Proud to be driving programmatic excellence in SEA and beyond. We celebrate this win alongside our valued partners. dentsu Indonesia Omnicom Media Group Asia Pacific Rohan Mahajan Deependra Singh Shekhawat Mohamad Isa A. Arindam Bhattacharyya 🏳️🌈 Rico Hardiyanto Abhishek Kumar Rajoria Nikhil Kumar | Pankaj Lad | Ramgopal Iyer | Ahmad Saad I. | Daniel Adam's Siahaan | Clare Ngeow | Phonsasi Toomthong | Dipali Rana | Saurabh Kauthale | Vaishnavi | Keyuri #ProgrammaticMarketing #MarketingExcellenceAwards #SEAExpansion #DigitalMarketing #mediasmart
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
1w
Report this post
🎉 We’re thrilled to announce our new Affle office in Madrid! 🇪🇸 With mediasmart at the heart of our team, we’re stronger than ever, alongside our amazing teams from Appnext, Jampp, and RevX! ✨ This welcoming space is perfect for all—local and visiting alike! You might even find one of your photos on our vibrant walls Here’s to new adventures at our Madrid home! 🏠 🙌
1 Comment
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
2w
Report this post
Unlock the power of geospatial data in your next campaign! Location intelligence helps you target audiences in real time, driving store visits and boosting engagement across mobile, CTV, and DOOH. Get ready to create seamless, hyper-local ad experiences that adapt to your audience’s location and behaviors. https://hubs.ly/Q02RDr6D0 #LocationIntelligence #DriveToStore #ProgrammaticAdvertising #5GMarketing #AdTechLocation intelligence in action: boosting advertising relevance

Location intelligence in action: boosting advertising relevance

blog.mediasmart.io
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
2w
Report this post
Programmatic advertising has significantly evolved, enhancing its ability to streamline digital marketing efforts with advanced technologies like Supply Path Optimization and enhanced targeting. This evolution has led to better results for advertisers and more efficient ad spending. exchange4media recently engaged in a conversation with Nikhil Kumar, Chief Growth Officer at mediasmart. He stated, “The evolution of programmatic has brought about greater precision, enabling marketers to reach the right audience at the right time, while also offering improved insights into campaign performance.” Read the complete insights here: https://lnkd.in/gubnKi8h #ProgrammaticAdvertising #DigitalMarketing #AdTech #Innovation

Programmatic Advertising: Why transparency remains the biggest challenge

exchange4media.com
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
2w Edited
Report this post
Over 90% of Brazilians are influenced by advertising when making purchasing decisions. To make sure your brand stands out, it's essential to reach the right audience with the right message at the right time! mediasmart empowers you to connect with your target audience and drive real results through highly targeted and personalized campaigns across various screens. Find out more at mediasmart.io and get in touch! #mediasmart #advertising #digitalmarketing #connectedtv #unifiedmetrics #programmatic #adtech #kantar Taísa Pereira Julia S. Gabriel P. Aline Alves Fernando Marques Raquel Miguel Bruno Coutinho Ricardo Guilherme Oliveira Utyama Andre Guilherme Jaqueline Sobral
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
3w
Report this post
Programmatic ad spend is expected to grow by 42% worldwide in the upcoming years. In LATAM, the adoption of programmatic advertising is accelerating rapidly, sparking keen interest among AdTech and marketing professionals. Our LATAM team is at the forefront of this trend, immersing themselves in the latest insights and innovations at Programmatic Day and Digitalks! By connecting with industry leaders, we're gaining valuable knowledge to bring back to our clients and continue delivering cutting-edge programmatic solutions. #programmaticadvertising #digitalmarketing #latam #adtech #mediasmart #innovation Taísa Pereira Julia S. Gabriel P. Aline Alves Fernando Marques Raquel Miguel Bruno Coutinho Ricardo Guilherme Oliveira Utyama Andre Guilherme Jaqueline Sobral
Like Comment
To view or add a comment, sign in
mediasmart

11,063 followers
3w
Report this post
AI has long been a cornerstone of programmatic advertising. This article dives into how AI powers precise targeting, real-time optimization, and fraud prevention, while also addressing key challenges and emerging innovations. Explore the future of smarter, more efficient ad strategies by reading our article https://hubs.ly/Q02R2JSV0 #AI #ProgrammaticAds #AdTech #Innovation #GenAI

AI-driven Programmatic advertising: the present & the future of Marketing

blog.mediasmart.io
Like Comment
To view or add a comment, sign in

11,063 followers

View Profile Follow

mediasmart ’s Post

Transcript

More Relevant Posts

Explore topics