MedNarrate’s Post

Demographics vs. psychographics: two distinct marketing approaches to defining target audiences: This idea blew up my mind. People from two very different demographies might be interested in the same product, a certain book/movie, for example.   In healthcare, we are interested in understanding the demographics because often they present similarities in how they respond to a service, device, or drug.   Can you think of a way to use psychographics in the healthcare industry? I think the choice of a treatment design, even participating in a clinical trial, might be influenced by psychographics. But the most beneficial documents will probably be patient education materials. Addressing their pain points in consideration with their value will help us better connect to them.   #psychographics #PatientEducationMaterials