Can the longest-running beef in business be put to an end once and for all?
Next week Alex Kracov (CEO & Co-founder, Dock) and I are talking live about how to build trust and foster collaboration between two teams that love to hate on each other: sales and marketing.
Alex has been building Dock — a client-facing workspace for sales, onboarding, and renewals — for three years now. But before his journey as a founder kicked off, Alex was the VP of Marketing at Lattice and ran the marketing team for 5 years. He’s seen both sides of the sales/marketing relationship, so he knows what it takes to build GTM peace.
You can register here to join our conversation: https://lnkd.in/gmwhqmfb
In the meantime, I want to hear from sales and marketing leaders in my network: what’s your hack to building trust between the two teams?
Thanks for the insights and collaboration!