meet THE GOOD ONES’ Post

In our newest journal article, "The Intersection of Faith and Theatre in C.S. Lewis’ Works," we delve into how FPA uses theatre to deepen our engagement with Lewis' messages of faith. Read more here: https://bit.ly/4fISx3f

I have been screaming this from rooftops for the past decade. Specially in B2B marketing. 95% of brands are still afraid to explore beyond their old standard, but let me tell you something, your buyer is a human, that will see on a daily basis over 20-50 ads through his socials, newsfeeds and sites. Most of those ads will say nothing to the buyer. Your 50% off ad? He has seen 10 of those before arriving at yours. Another demo video? Oh, your competitors already did one before he even got to yours. Does he remember it? Heck no. It all goes into the void. He won't even register the ad. You know what he will register? Humor. Heart. Emotions. Humaniyu. Something that will make him laugh, cry. Something that will make him relate. Relate is the keyword. And most important: remember. You might be wary of what I am saying. But I have been doing exactly that for a lot of companies throughout the years and brands. And the impact has always been succesful. A great example in the Print Industry is Enfocus. Some might be sceptical, others might find it weird. But the result is there. I have heard from several customers more about Print Hard than about the latest update of PitStop. I have heard about characters we created in campaigns more often than any promo we ever did. Why does it work? Because everyone wants to belong. To be part of something awesome. And that is what I am continously fighting for. Making your brand awesome. But beware, the most difficult thing is to remain genuine. You can add a piano and a soft voice to create emotions but if it doesn't come from rhe right place, it will just go into the void.

My review of ‘Theatre in a Post-Truth World: Text, Politics, and Performance’ is now available in the latest edition of Contemporary Theatre Review: https://lnkd.in/dn7FZkhY

One of the many things I've learned from doing improv is tolerance of ambiguity. If you commit to something, stay interested and curious, and respond as you go. Solve problems, find solutions, connect with people, and create together. It wasn’t easy to organize all these events, but by using the rules of improvisation such as "Yes, and...", engage, and commit, we will have a pretty interesting July, for which I am grateful. Thank you to everyone who made this possible! Improv is a great tool for everyone, and the skills acquired through Applied Improvisation training will help you develop your team, reach a higher level of cooperation, bond the team, and develop many soft skills. The benefits are countless. Do you need to strengthen your team in your organization? I will be happy to help. #AppliedImprovisation #ImprowizacjaStosowana

So, this is engagement number 2 next week. I shall be talking about the challenges and success of working, or attempting to work to the Theatre Green book targets. 🌞This will be a mix of short talks and a Q&A session with myself and fellow pms, designers and backstage folk. #theatre #sustainability #collaboration

Artists of the Coquelin school reason this way: The theater is a convention, and the stage is too poor in resources to create the illusion of real life; therefore the theater should not avoid conventions.…This type of art is less profound than beautiful, it is more immediately effective than truly powerful, in it the form is more interesting than its content. It acts more on your sense of sound and sight than on your soul. Consequently it is more likely to delight than to move you. So then, since the theatre is limited to the conventions of beauty, the immediate effects of sound and sight and simple delights, it is up to us, the makers and players of theatre, to bring the profound, the powerful, the interest in content, and our ability to truly move an audience. Theatre brings the convention. We bring the intention.

🌍🎭 "Europe as a Beautiful Mess" – An Interview with Heidi Wiley 🎭🌍 For 15 years, Heidi Wiley has led the European Theatre Convention, the largest network of publicly funded theatres in Europe. In this thorough conversation, she discusses the role of theatre in today’s polycrisis world, the fight for artistic freedom, and why collaboration across borders is more important than ever. 📰 Read more about the challenges and future of European theatre here: https://lnkd.in/df6-9e7y

THEATRE OF PEACE. A NECESSARY MEDIUM. FOR A VITAL CAUSE.

OEs, our latest 1590 newsletter is on its way to your inbox! This July edition is themed on school plays and theatre at QEH. We cannot wait for you to read so many fantastic memories that OEs have contributed to this. It’s a bumper edition so you might need a cuppa tea at the ready! Happy reading! #stayconnected #lifelongbonds #qehalumni #oldelizabethans #1590 #1590newsletter

Learn more about Serendipity Out and About which takes contemporary theatre away from the formal stage into intimate heritage spaces: https://lnkd.in/dxRx7raG