Ampersand’s Post

As the sun rises on 2024, the future of sports and its relationship with broadcast television is brighter than ever. According to an article on NextTV, sports broadcasting on free TV has proven to be a gamechanger for the fan experience. Check out the article to learn more about why this trend is taking off. #SportsBroadcasting #FanExperience #gamechanger Link to article: https://lnkd.in/grWnWQqj

If you're wondering: ⏲ How has US media consumption evolved over the last five years? 📺 How rapidly are older Americans switching to streaming video? 📰 Is social media set to usurp TV as the primary source for news? 📈 Which social media channels are trending upward? 🧓 👦 How does the choice of messaging apps vary across age groups? 📺 Which Americans are most ad-adverse, and among those receptive to advertising, where’s the best place to reach them? Well then this report is for you- download here 👇 and find out the answer to the se and much more! #YouGov #mediatrends #Insights #US

Addressable advertising presents opportunities for political advertisers to reach their audiences in new ways in 2024. But do they know how to best use it? Here are a four ideas: 1. Unify advertising across linear and streaming 2. Target your specific voter (or non-voter!) audience 3. Complement a broader TV buy 4. Improve transparency and accountability More insights from @Chris Vail on the Effectv blog. #EffectvEmp

An Overview of the Modern TV Viewing Landscape [Infographic]: The modern media consumption landscape is changing. https://bit.ly/3LpFlm1

An Overview of the Modern TV Viewing Landscape [Infographic]: The modern media consumption landscape is changing. https://bit.ly/3LpFlm1

An Overview of the Modern TV Viewing Landscape [Infographic]: The modern media consumption landscape is changing. https://bit.ly/4d5w5iH

Imagine increasing reach and better managing frequency with your political ads during debate season. It's possible with an audience-first approach and incorporating programmatic CTV into your media strategy. Learn more about how CTV helps you reach more of your audience and at the right frequency with 'Political Media Remix 2.0.' #digitalmarketing #politicalcampaigns #programmatic #wearemiq

The biggest blunder Sports Rights-Holders make with live YouTube streams 👇 They treat YouTube like traditional TV - simply sticking out a broadcast feed and expecting it to perform. I saw this on a number of occasions this weekend alone. Ultimately, if you do this, you miss what makes YouTube special. It thrives on interactivity and community building, offering unique opportunities that traditional broadcasts miss. Why does this matter? In a world where pretty much every rights-holder wants to engage ‘younger audiences’, you’re not catering for their tastes. These fans are looking for more than just a passive viewing experience - they want to be part of the action. They don’t want a traditional TV feed. And for very little additional effort you can begin to cater for their needs with transformative results. In 2024 there are no excuses. #sportsbiz #sportsmarketing #sportsindustry

Addressable advertising presents opportunities for political advertisers to reach their audiences in new ways in 2024. But do they know how to best use it? Here are four ideas: 1. Unify advertising across linear and streaming 2. Target your specific voter (or non-voter!) audience 3. Complement a broader TV buy 4. Improve transparency and accountability Learn more on the Effectv blog. #EffectvEmp

My newsletter today features a survey about the YouTube ad market in the context of CTV - in partnership with Precise TV. Check it out: https://lnkd.in/ePZC-MFA