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Social recruiting without video content is like fishing without bait 🎣 Job posts get around 35% more applications when they include a recruiting video. That translates into more clicks, more engagement - and ultimately a much healthier return on your ad spend. 😍 At HiBob, click-through rates (CTR) on our recruitment videos are consistently above 3.5% - a very healthy figure if you know anything about CTRs. So why has video become so essential to social recruiting? People engage with people, not brands. Hiring is always personal on some level. Video content gives potential candidates the feeling that they’re being spoken to by a real person - because they are. Through a short video, recruiters can convey the company's values, culture, and opportunities. A static image simply can’t compete with that. Video content reaches more channels. Social media and video-sharing are part of almost everyone’s day-to-day life. LinkedIn, YouTube, Instagram and others make it possible to reach passive candidates and engage with talent who may not actively be searching for job opportunities. Video saves money. You can repurpose a video multiple ways and share it across multiple channels instantly. These benefits outweigh the initial investment in video content production. Last but not least: candidates love video. A friendly video shows potential candidates that your brand is forward-thinking and cares about meeting people where they are. It also reduces the likelihood of mismatches or turnover. As far as I’m concerned, it’s a no-brainer. Recruitment is social, and social means video. And it really isn’t as hard as you might think. Most people have a decent enough camera phone, just start recording content and see where it takes you - the more authentic the better! What do you think? Are brands missing out by not adding video to their social recruitment strategy? Whether you agree with me or not, let’s talk about it in the comments. #SocialRecruiting #Recruitment #VideoAds #Employerbranding

2024 marketing recruitment isn’t just about finding talent—it’s about finding the ones who understand what makes people tick, click, and care. At Apex Talent, we don't look for those chasing every trend. We look for the ones who see the psychology behind the trend—the ones who know the mind’s shortcuts and how to make them work. Take one of our recent clients—a fast-growing e-commerce brand looking to make waves locally and nationally. They needed someone subtle, yet who could prime emotions like a master conductor. An evil genius, if you will. Not the loudest in the room, but the one who knows how to pull the right strings at the right moment. The hire we found didn’t just run campaigns—they created experiences that made people feel. A clever mix of digital engagement and hands-on community presence—a terrier on TikTok here, a pop-up with a genuine touch there—enough to make people stop, think, and remember. Sticky, but never icky. OK, now we feel a little icky. 🤷♂️ You see, the human brain loves an easy win. It's rather lazy, actually. It loves familiarity, but only if it’s just novel enough. It loves shortcuts, but only if they feel like choices. That’s how we hire: we cut through the noise, zero in on those who can take a fleeting moment and make it last—authentic, never forced. And yes, we're getting a new website—the lovely peeps at RecruiterWEB are on it. Watch this space. Because if we’re going to be in your mind, we’d better look good doing it. Am I right? Expect a site that’s sleek but not sterile, sharp with a dash of mischief—like our morning debates over which word gets the boot today: 'synergy' or 'alignment.' Just kidding, we don't do morning team meetings here. We're too busy finding talent & desperately trying to understand TikTok. If you’re tired of clichés and candidates who rehearse rather than think, reach out. We prefer the real conversations—how local culture could give your campaign a heartbeat, or why sometimes, reverse psychology is the best way to breathe life into your ‘innovative’ ideas. So, if you’ve got a role that’s proving harder to crack than the TikTok algorithm, get in touch. Like seriously, why are we so addicted to pasta making hacks? No. OK. Just us then. At Apex Talent we love a good challenge—and we know just how to make it stick. 📧 equiries@apextalent.co.uk Book a call: https://lnkd.in/eJ8y2cce #StickyNeverIcky #BeyondTheBuzzwords #MarketingRecruitment #CreativeHiring #PsychologyOfMarketing

🚀 𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐓𝐚𝐥𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬! 🚀 Discover how 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐭𝐚𝐥𝐞𝐧𝐭 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 can transform your recruitment process and build stronger talent pipelines. From content marketing to engaging talent communities, our latest article provides actionable insights and practical tips to stay ahead in the competitive job market. #TalentAcquisition #RecruitmentStrategies #ContentMarketing #InnovativeRecruitment #HRStrategies #TalentPipelines #linkedin #linkedincommunity #linkedincommunitydaily #linkedindaily https://lnkd.in/gm5ArXp5

Some enthusiastic optimism for your Monday! Not only are businesses still creating content (meaning there is still budget), but they also want to create content that is centred around their employer brand and recruitment marketing initiatives (so they're still hiring).... 💥 We're excited to share some work in this space in the next few weeks but in the meantime, here is a blog about why YOU, as a business owner or hiring manager, should be using video in your recruitment marketing strategy! 💫 #employerbranding #recruitmentmarketing #videofirstapproach

Navigating the world of C-level tech executive recruitment can often feel like speaking a whole different language. Crafted specifically for those who hold critical decision-making roles within their companies, a successful job ad speaks directly to their unique needs and expectations. With an in-depth understanding of their perspective, you'll be able to better tailor your communication, addressing key concerns and making your job opening stand out in this competitive landscape. Want to know more? Follow this link for insider tips on crafting compelling job ads for C-level Tech Executives: https://lnkd.in/dcAYJK3N #techrecruitment #jobads

“Job ads should be thought of as ‘proactive recruitment.’” Shockingly, we often fall into the trap of templating them, using and reusing until they become a merely 'reactive' method of recruiting. A job ad can be as proactive as any social media campaign. For instance, using SEEK Premium Ads lets you reach more relevant candidates. If you’re not crafting fresh, targeted ads each time, then yes, a job ad isn’t 'proactive'. Remember, 100% of SEEK’s search results are tailored to individual users through AI-driven retrieval and ranking. Put proactive effort into writing a masterful job ad, and we’ll ensure it reaches the right candidates. Need help? I'm only a message away

The shortage of skilled workers is a pressing challenge for many companies today. Par Excellence Marketing GmbH has found innovative solutions through social media. 🌟 ㅤ Traditional job ads are losing their effectiveness as organizations pivot towards social media recruiting. They’re hitting the right audience at the right time, especially younger talent. ㅤ Platforms like TikTok are shaking up recruitment, transforming from entertainment to professional engagement. Creative videos are attracting a digitally savvy workforce by showcasing workplaces authentically. 🎥 ㅤ Data-driven strategies mean a tailored approach, ensuring efficiency and effectiveness in recruiting the right candidates. This modern solution saves time and resources while boosting success rates. ㅤ Epica Works can help elevate your recruiting strategy with dynamic short-form videos for LinkedIn and YouTube. Join us at EpicaWorks.com to stay informed and ahead of the curve! ㅤ #Recruitment #SocialMedia #LinkedIn #TikTok #Innovation ㅤ ㅤ

We know Video in many ways performs much better than traditional copy in terms of reach and engagement. Did you know how effective it is to use video in your recruitment strategy? You may be surprised. 1. Increased Engagement and Views Job postings with video see a 34% increase in application rates. In general marketing, people spend 88% more time on websites that feature video content. 2. Increased Response from Passive Candidates In a recent survey, 88% of recruiters said video generates more responses from passive candidates. This completely changes the dynamic of the audience you reach through video. 3. Enhanced Information Retention Viewers retain 95% of a message when watching it in a video format, compared to only 10% when reading the same content in text form. 4. Boost in Application Quality 41% of employers believe video job adverts attract higher-quality candidates compared to traditional text-based ads. Video allows candidates to gain a better understanding of company culture, which helps in self-selection, ensuring that only those who resonate with the company’s values apply. 5. Social Media Sharing and Reach Video content is shared 1200% more on social media compared to links and text combined. 79% of people say a brand’s video has convinced them to apply for a job or purchase a product. 6. Video’s Role in Employer Branding 87% of hiring professionals say that video has a positive impact on the company’s branding. Companies using video for recruitment or employer branding see a 34% higher candidate conversion rate. 7. Mobile-Friendly and Modern Appeal Mobile users prefer video content—92% of mobile viewers share videos with others, expanding the job advert’s reach beyond the initial post. 8. Faster Information Delivery On average, a video job advert can communicate as much information in 1 minute as it would take over 1.8 million words of text to convey. These statistics underscore that video is not only more engaging but also more effective in driving applications, improving employer branding, and widening reach compared to traditional text-based job adverts. https://lnkd.in/eJYwsx7A

Sourcing top talent should be as easy as riding a bike - or better yet, an e-scooter, right? 🛴 Just like navigating the perfect route, our campaign recruitment model paves the way to success -  giving you talent who align perfectly with your company’s ethos and objectives. Take our recent collaboration with Spin as a prime example… During our partnership, we developed a branded content strategy which propelled them to new heights, delivering not just a fully tailored microsite but also a comprehensive recruitment campaign that truly captured Spin’s unique identity. We began by creating customised, branded job descriptions that reflected Spin’s values and culture, ensuring every candidate could immediately connect with their vision. These job descriptions were seamlessly integrated into the microsite, which we developed as an extension of our own website. This not only provided Spin with access to top talent but also reinforced their brand identity at every step of the recruitment journey. But we didn’t stop there... To maximise Spin’s reach, we devised a multi-channel content strategy, including targeted social media posts and engaging blog content, all designed to boost brand awareness and attract the very best candidates. With numerous hires who truly resonate with their mission and values, Spin is now on the fast track to success. Elevate your recruitment strategy with a partner who knows the right path to take and understands the power of branded content. Let us steer your hiring efforts in the right direction. Get in touch today for more information 👇 https://lnkd.in/eVJ9pmih