Meetings & Exhibitions Hong Kong (MEHK)’s Post

Stand Out on the Global Stage: Why Every Country Pavilion Needs a Cohesive Brand In the vibrant arena of international trade shows, country trade pavilions require a cohesive brand identity to stand out. Here's why: 1. Visibility and Recognition: A unified brand presence ensures that pavilions stand out in the crowded expo hall. It helps visitors and potential clients easily recognize and remember them as national delegations, simplifying the process of finding specific exhibits and engaging with them. 2. Quality and Reliability: A cohesive brand acts as a seal of quality, showcasing exhibitors, their products, and their services as high-standard and trustworthy. It positions the entire pavilion as a destination for excellence, attracting more visitors and potential business partners. 3. Strengthening Industry and National Ties: A unified brand fosters a sense of community and cooperation among exhibitors, encouraging them to support each other and work together towards common goals. This not only enhances the pavilion's commercial impact but also bolsters national pride and industry solidarity. By designing a more unified brand presence at every international trade fair, we not only elevate our exhibitions to new heights but also unlock unparalleled opportunities for visibility on the global stage and foster deeper business connections worldwide. #TradeShows #Exhibitions #UnifiedBrand #CountryPavilions #InternationalBusiness #Networking #IndustryGrowth

Visit us and tell us more about your upcoming event. All ready for you. #eventsindustry #eventsuccess #eventsmanagement #conference2024 #conferenceplanning #summitplanners #exhibitionstands #expo #tradefair #rsvp #hospitalityexcellence #meetingsandevents #pressbrieffing

Read my recent article on Smartville.digital about how #Thailand is transforming and leading the way in the #MICE industry!

💡 brainstorming the challenges of measuring & reporting ROI ahead of ICE HUB conference & expo next month with Nick Moore, Sean Philby, Gregory Baur. What a juicy topic... #ICE24 #eventprofsuk #eventprofs #ROI #measuringsuccess

#GCBResearchInsights Did you know that Germany is a top destination for MICE activities, attracting 10% of global business trips? 🌍 Germany leads the way as the most frequented destination for Meetings, Incentives, Conferences, and Exhibitions in the world. 📊 Business Trips to Germany in 2023: ➡️ 43% were traditional business trips (e.g., visits to companies, customers, or branch offices). ➡️ 57% were for MICE purposes (e.g., meetings, incentives, congresses, and trade fairs). This underscores Germany's pivotal role in the global business travel sector, solidifying its importance as a hub for international commerce, scientific research and professional gatherings. Source: IPK World Travel Monitor 2023/24 German Convention Bureau Future Meeting Space Strategic Alliance of the National Convention Bureaux of Europe PCMA PCMA EMEA ICCA Verband der Veranstaltungsorganisatoren e.V. (VDVO) BEFuture Events Industry Council IMEX JMIC Joint Meetings Industry Council HSMA Deutschland e.V. AUMA – Verband der deutschen Messewirtschaft VDR - Verband Deutsches Reisemanagement e.V. EVVC e.V.

Come meet our Marketing Service team at ITB next week! Let’s discuss your digital marketing strategy and learn how we can help your hotels drive bookings and maximize revenue! #itbberlin #metasearch #hotelmarketing

According to UFI, the Global Association of the Exhibition Industry, the industry has been steadily recovering to pre-pandemic levels and in 2024, the potential is huge to even surpass 2019 revenues. And China is playing a key role in it — holding more expos — already more than pre-pandemic.

Registration is one of the important aspects, that any Organizer think of while planning an event. for details visit www.expoplato.com write to us at stuti@expoplato.com #event #expo #exhibition #tradefairs #conferences #eventregistration #eventtechnology #eventprofs

𝑶𝒗𝒆𝒓 60 𝒘𝒐𝒓𝒍𝒅 𝒄𝒐𝒏𝒈𝒓𝒆𝒔𝒔𝒆𝒔, 𝒓𝒆𝒈𝒊𝒐𝒏’𝒔 𝒇𝒊𝒓𝒔𝒕 𝒕𝒓𝒂𝒅𝒆 𝒔𝒉𝒐𝒘𝒔 𝒂𝒏𝒅 𝒎𝒆𝒈𝒂 𝒎𝒆𝒆𝒕𝒊𝒏𝒈𝒔 𝒄𝒉𝒐𝒐𝒔𝒊𝒏𝒈 𝑯𝒐𝒏𝒈 𝑲𝒐𝒏𝒈, 𝒔𝒐𝒍𝒊𝒅𝒊𝒇𝒚𝒊𝒏𝒈 𝑾𝒐𝒓𝒍𝒅’𝒔 𝑴𝒆𝒆𝒕𝒊𝒏𝒈 𝑷𝒍𝒂𝒄𝒆 𝒂𝒑𝒑𝒆𝒂𝒍 Hong Kong received about 21 million visitors between January and June this year, and about half of them stayed overnight. Among overnight visitors, MICE arrivals accounted for 700,000 visitors, which has recovered to about 80% of the level recorded in the same period of 2018, making MICE the fastest-recovering visitor segment in Hong Kong. The 60 major international events in the pipeline are expected to attract more than 180,000 Mainland and international visitors. The events span a wide range of themes and industries. On top of sectors where Hong Kong boasts unique strengths, such as innovation and technology (I&T), medical sciences, and financial services, new themes of other sectors such as aviation, architecture, and education are also trending among the latest event wins. These significant event wins not only solidify Hong Kong’s status as the world’s meeting place but also strengthen the city’s leading status across these industry sectors. Learn more: https://lnkd.in/gtgKn2hj    Phoebe Shing #MEHK #MICE #MeetingsandExhibitionsHongKong #events #TheWorldsMeetingPlace #conference #eventprof #MeetingsandExhibitionsHongKong #InternationalMeeting #InternationalConference #HongKong #BusinessEvents #Conferences

SMI, as the UK Pavilion organiser, is currently booking exhibitors to join the UK Pavilion at Sea Asia 2025. Held in Singapore, Sea Asia 2025 is an opportunity for the UK domestic maritime industry to connect with the South Asian maritime marketplace. An incredibly buoyant territory for maritime business, Singapore has long established maritime ties with the UK. With the UK-Singapore Collaborative R&D 2024 funding call now open, there is now even more scope for UK maritime businesses to develop closer ties with the region. As UK Pavilion organisers, we seek to alleviate the exhibition's administration and organisational burden and proactively facilitate connections with local maritime businesses. Register to join the UK Pavilion at Sea Asia 2025 at https://lnkd.in/eyVcFvad Further information on the UK-Singapore Collaborative R&D 2024 funding can be found at https://lnkd.in/g2d8DQjH #SeaAsia2025 #UKinSingapore #Shipping