Meetings & Exhibitions Hong Kong (MEHK)’s Post

As Hong Kong prides itself as the "City of Events," the MICE industry plays a crucial role in driving the economy and promoting business opportunities. However, the environmental impact of organizing these events is hard to ignore. Despite the urgency of mitigating the damage to the environment, the complexity behind organizing MICE event is making it difficult for radical change to happen. Our esteemed speakers from Thailand Convention & Exhibition Bureau (TCEB) and Macau Fair & Trade Association will share from a policy level, how it can encourage paradigm shift in the industry. Meanwhile, industry leaders from Hong Kong Convention and Exhibition Centre (Management) Limited, Informa Markets, KPMG, New World Corporate Services Limited and ReThink HK will discuss what can be done on a practical level to realize the feasibility of integrating resource circularity in the MICE industry. Join us in exploring innovative strategies and collaborative approaches that can reshape the MICE industry toward a more sustainable future. Together, we can make a positive impact on the environment and create a thriving business ecosystem. Whether you are coming from a MICE industry background, if organizing event is part of your business outreach strategy, this is the event for you to learn more about how you might run event that are more align with the rising sustainability trend. Register now: https://lnkd.in/gkYmekWU The event details are as follows: Date: 6 June 2024 (Thursday) Time: 2:30pm – 5:30pm (4:30pm – 5:30 will be the networking session) Venue: Rayson Huang Theatre, The University of Hong Kong Language: Mainly English and Cantonese (with simultaneous interpretation in English and Cantonese) Format: Physical and Online via Zoom #pslb #svc #businesssustainability #sustainabilityleadership #sustainability #business #sme #collaboration #sustainablevaluechains #sdgs #undp #HSBC #HBF 

Why Have Companies Started to Host More Events in Asia? The number of events taking place in Asia is increasing rapidly. Asia is widely recognised as an excellent location for starting a business in various industries. Moreover, Asian companies often prefer to host their events in Asia. Organisers seeking to make a lasting impact can benefit from expanding global networks and tapping into vast market opportunities in Asia. By embracing the vibrant culture, cutting-edge infrastructure, and diverse talent pool, they can elevate the success of their events. This video will discuss the top benefits of hosting events in Asia and the various cities/countries that offer these advantages. #asiapacificmarket #businessevents #asianculture

Here's our first article in a four-part series exploring how Macau is diversifying its economy https://lnkd.in/gtSvKfkx

Speak to the #experts about #NewZealand at The Meetings Show APAC and learn how easy doing the #business with Business Events really can be! #businessevents #events #eventprofs #nz #travel #nztravel #meetings #incentives #conference #exhibition #traveltrade #hotels #resorts #hospitality

As this article astutely points out, we are seeing how rising costs are spurring more corporates to look at holding their business events in cheaper destinations across South-east Asia. Interesting case study of a fellow events solutions provider... Much to learn from and think about! #miceindustry #miceevents #micesingapore

Navigating the Complexities of Exhibiting in Asia: A Different Ballgame Exhibiting at trade shows in Asia can be quite a task, especially if you're used to the circuits in the USA and Europe. It's about understanding and adapting your strategy to fit the region's specific demands and opportunities. **𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐦𝐚𝐢𝐧 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 #𝐀𝐏𝐀𝐂***: 𝐇𝐢𝐠𝐡𝐞𝐫 𝐂𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐚𝐥 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: From booth setup to travel and accommodation, expenses can quickly add up. Shipping materials across continents can be both time-consuming and expensive, not to mention the complexity of dealing with customs regulations. 𝐒𝐞𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐚𝐟𝐟 𝐎𝐯𝐞𝐫: Sending your team to Asia can also be a significant expense. Flights, accommodation, meals, and transportation all contribute to the overall cost. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: you could take local marketing assistance to drive leads and be present onsite as a sales rep. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐔𝐧𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫 𝐀𝐬𝐢𝐚𝐧 𝐌𝐚𝐫𝐤𝐞𝐭: The Asian market presents its own set of challenges and opportunities. Cultural nuances and business practices can vary greatly from what you're accustomed to in the USA and Europe. Conducting thorough market research is essential. Understanding local preferences, business etiquette, and consumer behaviour can make or break your exhibition success. 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐁𝐚𝐫𝐫𝐢𝐞𝐫𝐬: Communication can be another significant barrier. While English is widely spoken in business settings, it's not universal. Investing in translation services or hiring local staff who can bridge the language gap can be invaluable. 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐆𝐫𝐨𝐰𝐭𝐡: Despite these complexities, the potential rewards of exhibiting in Asia are immense. The region's fast-growing markets offer opportunities that are not always present in Europe or the USA. By overcoming the initial challenges, you can tap into new customer bases, establish your brand in emerging markets, and drive significant business growth. While the costs and complexities may be higher, the potential for growth and new business opportunities makes it a worthwhile endeavour.  So, take the plunge, explore the vibrant Asian market, and discover the benefits of diversifying your exhibition strategy. 𝐈𝐟 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐜𝐨𝐬𝐭 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐞𝐞 𝐲𝐨𝐮 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐥𝐧𝐤𝐝.𝐢𝐧/𝐠𝐠𝐯𝐐8𝐌3𝐭  #GlobalMarketing #ExhibitionStrategy #AsiaMarket #BusinessGrowth #GlobalExhibitions #TradeShows #NRF #singapore #bangkok #imcas

🌐 [Internationally Recognised 1+4 MICE Capacities] UFI Event Stimulates Macao’s Economic Development 📢 The 2024 UFI Asia Pacific Conference is currently taking place in Macao! As the event organiser, the Macau Fair & Trade Association expects that this two-day event of UFI, The Global Association of the Exhibition Industry will drive the development of various sectors in Macao, including media, translation, public relations, F&B, booth construction, and other exhibition-related industries. 🎯 By attracting more international conventions and exhibitions, Macao is working towards enhancing its global influence and creating valuable opportunities for industry professionals to engage in international events and network with their counterparts from around the world. 👍 Macao's MICE software and hardware capacities have garnered international recognition. With an expanded venue area and professional teams of MICE practitioners, Macao is fully equipped to host top international conferences and exhibitions. Additionally, Macao was awarded the title of "Best Convention City in Asia" in 2023, further solidifying its reputation. 🔗 For more details, please refer to the full press release at https://lnkd.in/guCFgfyd #UFIAsiaPacificConference #UFI #Macao #MICEIndustry #MICEDestination #BusinessOpportunities 

🇫🇷 Discovering International Opportunities with Business France 🇫🇷 At the ProPak Asia 2024 exhibition, held in Bangkok on June 13th, I had the opportunity to meet with Business France and their French Pavilion. I had the chance to talk with Clémentine Roche, Project Manager of the French Pavilion, who explained the role of Business France, especially at international trade shows. Indeed, at international trade shows through the French Pavilions, Business France ensures: - Coordination: Organizing and coordinating the presence of French companies. - Visibility: Grouping the stands under a common banner for greater visibility. - Logistics: Managing the booking and installation of spaces. - Promotion: Showcasing French products and services. - Networking: Facilitating meetings with buyers and partners. - Support: Providing assistance before, during, and after the event. - Training: Offering workshops to optimize participation. I also had the opportunity to discuss the VIE program with Gael Bensoussen, Trade Advisor at Business France. The VIE program allows young French people aged 18 to 28 to undertake assignments abroad for French companies for a period of 6 months to 2 years. This meeting was very informative and pivotal for my career. The commitment of Business France to support French companies internationally and the opportunities offered by the VIE program are remarkable. I recommend taking advantage of their services and initiatives. #ProPakAsia2024 #BusinessFrance #FrenchPavilion #InternationalTrade #VIEProgram #CareerDevelopment #Networking

One of the fastest growing events opportunity? (set to 2x in value by 2026) Events in Asia! While, between Thailand and Singapore this week, I have been blown away by conversations I am having, and the staggering growth and opportunity in this region. Here's the focus: 1. Destination is everything The world wants to combine business/personal travel. (I am here with my family for example.) Make the location of your event great. People will show gratitude through increased attendance. 2. Unmatched content execution We all know content is key, but Asia does this so well. - Loads of cameras involved in the events. - Great reach on socials. - Extended ROI of the events. 3. Experiences are key Gone are the days of traditional trade shows = highest ROI. "In" are unique event experiences that prioritizes: - The people over the numbers - Memorability over status quo - Invite only over everyone come Let's learn from Asia's event playbook here! #events #growth #b2bmarketing

💡 Last-minute registrations may create more work for event organizers, but also present potential revenue opportunities. What are the key differences and how to maximize the advantage for events? Explore valuable insights from Maritz featured in an article by Meetings & Conventions Asia. 🔍 Read the insights in full in the comment #TCEB #ThailandConventions #BusinessTravel #MCA #northstartravelgroup #MICE TICA Thailand Incentive and Convention Association