Mable’s Post

Distribution and channel strategy can be make or break for CPG brands. For FFUPs, we have leaned on our customers to tell us where they want to buy our puffs. Early on, we thought we'd be able to scale online before shifting gears towards retail. Our multi-flavor approach allowed us to sell a variety pack so that our customers weren't overloading on one flavor. Then, they'd come back to reload on their favorite flavor(s). We learned quite quickly that despite favorable product reviews, most of our customers didn't want to pantry load, preferred to buy one bag at a time, and didn't want to wait 3 days for shipping and handling. In fact, 90% of surveyed customers told us they'd prefer to buy FFUPs in a grocery store! So, we've been working tirelessly to bring FFUPs to store shelves and we're making big moves to widen our distribution next year. Core to our strategy has been working with WeStock to secure product requests from our community. We can better meet the customer where they are, while providing clear data to retailers around pent-up demand. If you'd like FFUPs in a store near you - follow the link below and let us know!

Rebranding your grocery store is a powerful strategy to increase revenue and remain competitive in the market. Dive in to find out how to rebrand your grocery store and increase revenue. Know More: http://bit.ly/3ZpMzgg #GroceryDeliveryServices #RebrandYourBusiness #Rebranding #GroceryDeliverySoftware #OnlineDeliveryPlatform #DeliveryCloneScript #RebrandingStrategy #MarketingStrategy #BusinessRebranding #Shopurgrocery

Are small format stores a thing of the future? Some retailers think so, and are innovating with convenience-style stores to better meet customers needs. Check out this article from NACS to learn about 5 stores leading the way in this trend. https://lnkd.in/eKimQk9N #KRS #solutions #retaildesign #storedesign

To understand the push vs. pull system in a relatable scenario, think about a grocery store like Walmart or your local neighborhood store. Imagine shelves stocked with bags of Doritos, with additional stock in the backroom, at the distributor, and from the manufacturer. Let's illustrate how both the push and pull systems work in replenishing Doritos at the grocery store. In the pull system, the store informs the distributor when they need more stock, who then notifies the manufacturer to produce and deliver more. Conversely, the push system involves the store and distributor receiving regular Doritos shipments without considering immediate demand. While both systems have their merits, the push system can lead to issues like stockouts during high demand or excess inventory during low demand, risking expiration. On the other hand, the pull system allows the store to signal when more Doritos are needed, rather than relying on predetermined schedules. Check out more on push vs. pull systems at the link below: https://bit.ly/44gyuE5 #pushsystem #pullsystem #supplychain

Ever wondered why grocery stores strategically place eggs and milk at the back? It might seem counterintuitive, but there's a clever reason behind it. Sure, it might be inconvenient, but consider this: a whopping 78% of shoppers buy milk or eggs, and 48.2% grab bread. However, these items are intentionally scattered across the store. Why? To make you navigate the entire space. From meat to eggs, bread to milk, nothing is conveniently grouped together. The deliberate layout encourages you to traverse the store, exposing you to various products. If everything you needed was in one spot, you'd likely grab what you need and leave. But the deliberate store layout triggers impulse shopping. Did you know that a significant 62% of supermarket sales come from impulse purchases, according to Science Direct? It's no accident that supermarkets arrange their layout this way; it's a strategic move to boost sales. Now, think about your business. What's your main product or service? How can you leverage complementary items to upsell? By strategically positioning additional offerings, you can capture your customers' interest and increase revenue. Just like the grocery store layout, creating a journey for your customers within your product or service offerings can lead to additional sales. Consider what else you can offer that aligns with your customers' needs, making it more likely for them to say "yes" to the upsell. It's a smart way to enhance your business strategy and generate more revenue. #retailstrategy #consumerbehavior #businessinsights #salestactics #customerexperience #retailmarketing #ImpulseBuying #upselling #businessstrategy #revenueboost #marketinsights #GroceryStoreLogic #salestips #RetailLayout #productplacement #linkedininsights

The Path to Purchase Institute has compiled a list of stores that have adopted in-store initiatives and enhancements in July. A few noteworthy headlines are as follows: Whole Foods Market: Introducing smaller store formats with the first two Whole Foods Market Daily Shops in New York, starting this fall on the Upper East Side. Lowe's Companies, Inc.’s: Expanding in-store media with programmatic audio ads through the Lowe’s One Roof Media Network. Walgreens: Piloting digital in-store signage in select stores across 30 states, enhancing digital in-store brand solutions amidst store closures. Hy-Vee, Inc.: Implementing digital shelf labels chainwide with VusionGroup, enabling real-time updates and reducing waste. Schnuck Markets, Inc.: Integrating Instacart’s Carrot Tags with electronic shelf labels, featuring pick-to-light functionality to streamline shopping. Wakefern Food Corp.: Rolling out AI-powered Caper Carts from Instacart at ShopRite, Price Chopper, and McKeever's Market & Eatery stores. For more information on these and other exciting initiatives and enhancements, please refer to the article. https://lnkd.in/ei5m4pWj #RetailInnovation #InStoreMedia #RetailTrends #Marketing #RetailNews #PathToPurchase

The other day I was wandering through different sections of D - Mart, helping my mother to buy the supplies, I wondered what made D - Mart, the Giant it is today ?? 🤔🤔 Now, if you do some research and read a few articles you'll notice that, there are ' n ' number of factors that have contributed to the growth of D - Mart. Basically, D - Mart is a supermarket chain that provides daily essentials, all under one roof. RK Damani, the founder of D - Mart, started up initially with groceries and then went on to all life essential products. Now, we all know what D - Mart offers, but the important question here is, What made D - Mart successful and what did the supermarket chain do differently, when compared to the other supermarket chains ?? Here's Why ? 👉 Pricing - Right from the very beginning D - Mart has used ' High Volume - Low margin ' strategy, which has helped them to provide products at a relatively less price and earn profits as well . 👉 Quality - Unlike other supermarkets, D-mart actually has nothing to do with quality. Most of the items they sell there are packaged items, which relieves them of the responsibility of the quality. 👉 Location - If you observe carefully, all the stores are located at the central places of a city. This helps the customers to commute easily and save additional transport cost . 👉 One thing , that D - Mart has done differently when compared to others is, they own all the stores . Now, this is absolute brilliance. When you enter into a lease agreement there are many additional expenses apart from the actual rent .This move has helped them to save a good loads of money. There are many other factors that have contributed to the growth of D - Mart, I have just mentioned a few. Cheers to the celebration called Life .💯 #dmart #strategy #Linkedin #linkedinlearning #linkedinforcreators

How many lineal feet of toys in a typical grocery store? ZERO Grocery stores don't allocate space to toys because they sell FOOD. FOOD is what customers go to the best grocery stores to buy. Blueoco sells the GM to prepare, serve, drink and entertain with all the foods. Take the PRIAVERA deluxe whisk and oversized turner. They are two tools to make and serve the perfect pancakes. Where can you find them? In front of pancake mix and syrup. They were introduced in 2020 and 2019 respectively and have been in these spots ever since. With the www.blueocoimpulse.com program we design products specifically for grocery stores. Our LOW COST enables retailers to have a LOW RETAIL. Interested in making a change. We make it EASY with our 100% inventory buy back. Why make the change? Because your sales will increase +70% or more. To good to be true? Test it in any amount of stores. We make a the first test easy... IT'S ON US. For any chain with 50 or more stores, we will test the first store with 100% buy back and 100% free fill so that you see the numbers. Want to talk to other retailers? Our PEER TO PEER ADVISORY COUNCIL is made up of all current or former retailers that understand our program and the other program in the market. Email darlene.bond@blueoco.com to get started.

ProCook unveils plans for 10 more stores next year and 100 more after that as revenues tick up 🍽️📈 Total annual revenues have ticked up slightly at ProCook, the Gloucester-based direct-to-consumer kitchenware brand, which is also planning to open 10 more stores and 100 'in the medium term'. Revenues grew by 0.4 per cent (or 1.7 per cent excluding the Amazon channels which it exited last year) to the end of March, to £62.6 million. Like for Like revenues grew by 2.8 per cent thanks to new product launches, but e-commerce declined by 8.7 per cent, which the brand says was primarily driven by disruption from a transition to a new website. CEO Lee Tappenden, said... Continue reading... https://lnkd.in/emQtrfEb #property #realestate #growth #manufacturing #engineering #cooking #retail #food #businessnews #businessintelligence

Thoughtful thinking in the grocery store... Being considerate and thoughtful towards your customers is also beneficial for your business. Have you ever gone to the grocery store with the intention of picking up just one or two items? Sometimes, you end up getting distracted and your quick visit turns into a longer one. I often find myself walking through the aisles without a basket because I didn't anticipate buying more than the initial item that brought me there. However, this changes when I come across tempting items or remember that we are running low on something. In some cases, I simply leave because it becomes too difficult to carry everything by hand, and I'm too lazy to go back outside and grab a basket. Yesterday, I noticed that the grocery store I was in had thoughtfully placed racks of baskets throughout the store in a few locations. This is a fantastic idea! I put my two items in the basket and continued to fill it up, thinking, "I might as well buy a little more now so that I won't have to come back tomorrow for breakfast or lunch." Improving the experience and convenience for your customers is a win-win situation, especially when it involves implementing small quality of life improvements at virtually no cost. #customerexperience #customerservice #customerjourney #retaildesign #shopping