Content and Communications Strategy | Executive Communications | Media Relations | Editorial Leader
Don't underestimate the economic power of a rapidly aging population. I loved writing this one for Robb Report about the boost longevity programs are providing to resorts and spas, as long as they can manage rising expectations. It's also a lesson for brands. These programs --popular with travelers aged 45 to 60 -- are helping to boost spending on wellness travel to $1 trillion—up from $651 billion just two years ago. By the end of this decade, the number of people aged 60 and older will grow by 56 percent to 1.4 billion, according to the World Health Organization, eclipsing growth in other age groups. Is your team in tune with the needs of these customers? Do you know how to speak to them? Is your programming and messaging adapting to this demographic and economic shift? I don't think brands and organizations are thinking hard enough about this big change and how it will impact them. Ask a Gen Xer. ✋ 😄 #luxurytravel #hospitality #travel #longevity #spa #future #wellness #marketing #healthcare #hotels #resorts
Women's Wellness | Holistic Lifestyle | Workplace Wellness
3moAging population, huge opportunity. Wise brands adapt messaging. Melinda Fulmer