Mel White’s Post

Valuable article for every company exhibiting at trade shows but especially valuable is this: 10 Common Trade Show Budgeting Mistakes: * Not setting trade show marketing goals * Not formulating a multi-year show schedule * Purchasing when you should be renting an exhibit. And vice versa * Missing early bird deadlines * Not identifying or capturing pre and post-show costs * Attending the wrong trade shows * Not going big enough at the right trade shows * Not capturing metrics – quantitative and qualitative * Ignoring show leads * Bringing the wrong people to the show Don't be that company! Thank you Mel White for sharing!

Searching for an exhibit company but don’t know what to look for? The hunt can be daunting. Stressful. On its worst days, discouraging. Maybe this is your first trade show, and you’re not sure where to start. Or perhaps you’ve done trade shows, but you’ve got too much on your plate to worry about all the nitty-gritty details. Before you commit to anything, take look through our 5 Things to Look for in a Trade Show Company post. By the end of this one, you’ll know exactly where to aim. And when you’re ready, we’ll be ready, too. Let's talk. ... #tradeshow #tradeshowbooth #marketing #eventmarketing

Exhibitors: Be sure to click over to Mel's article on the Classic Exhibits Inc. | Exhibits ~ Rentals ~ Environments blog for not only a checklist, but also a handy budget planner. These are tools every exhibitor needs to refer to for each show you do! #tradeshows #tradeshowmarketing

Exhibitors - stay informed on all things SHOT Show with the latest SHOT Show Insider. Here’s a peek at what’s included: Buyers, media and other SHOT Show badge holders are purchasing networking packages for after-hours events during SHOT Week, all adding up to more opportunities than ever to connect with customers and the overall community. The year-long series of educational webinars for exhibitors – Exhibitor Academy – continues. See what’s next and watch recordings of past webinars. NSSF members receive discounted pricing on registration for SHOT Show and SHOT University as well as free access to members-only lounges at both Caesars Forum and The Venetian Expo. Exhibiting members receive priority booth space selection, a member discount on booth space fees and complimentary lead retrieval. Secure rooms for yourself or your team at your preferred property before the special SHOT Show room rates go away! Rates at the Venetian/Palazzo will increase after December 18, and other partner hotels through onPeak will increase after December 20. The only official housing providers are onPeak and the Venetian/Palazzo. The New Product Center is the place to be seen. Learn more and reserve your spot today in the New Product Center Information & Pricing section of the Exhibitor Resource Center or through our New Product Center Order Form. If you have any questions, please send us a message. Unfortunately, we continuously see—and receive—bogus solicitations. If it is too good to be true, go with your gut and don’t pursue or even acknowledge it. If you are unsure if something is legit, feel free to ask us. It doesn’t benefit anyone to have these people take advantage of our community. https://lnkd.in/gWmBKDaA #SHOTShow #SHOTBusiness

Event Marketer surveyed corporate exhibitors and 2/3 say "the cost of exhibiting (will) impact what shows they exhibit at and how big of a footprint they activate ..." Here's some of the insights. https://hubs.ly/Q02h7GrK0 #experientialmarketing #fabrication #eventmarketing #eventmanagement #eventproduction

Exhibitors - stay informed on all things SHOT Show with the latest SHOT Show Insider. Here’s a peek at what’s included: Buyers, media and other SHOT Show badge holders are purchasing networking packages for after-hours events during SHOT Week, all adding up to more opportunities than ever to connect with customers and the overall community. The year-long series of educational webinars for exhibitors – Exhibitor Academy – continues. See what’s next and watch recordings of past webinars. NSSF members receive discounted pricing on registration for SHOT Show and SHOT University as well as free access to members-only lounges at both Caesars Forum and The Venetian Expo. Exhibiting members receive priority booth space selection, a member discount on booth space fees and complimentary lead retrieval. Secure rooms for yourself or your team at your preferred property before the special SHOT Show room rates go away! Rates at the Venetian/Palazzo will increase after December 18, and other partner hotels through onPeak will increase after December 20. The only official housing providers are onPeak and the Venetian/Palazzo. The New Product Center is the place to be seen. Learn more and reserve your spot today in the New Product Center Information & Pricing section of the Exhibitor Resource Center or through our New Product Center Order Form. If you have any questions, please send us a message. Unfortunately, we continuously see—and receive—bogus solicitations. If it is too good to be true, go with your gut and don’t pursue or even acknowledge it. If you are unsure if something is legit, feel free to ask us. It doesn’t benefit anyone to have these people take advantage of our community. https://lnkd.in/gWmBKDaA #SHOTShow #SHOTBusiness

Point: Planning for your trade show can feel confusing, uncertain, and stressful. Counterpoint: A clear timeline for developing your trade show exhibit can help you avoid issues and get the best return on your investment. In this post, we’re breaking down the trade show exhibit timeline into: • 12 months out • 9-12 months before the show • 6-9 months before the show • 3-6 months before the show • 1-3 months before the show • Weeks before the show • After the show If you’re looking for guidance through the next step, or just have a question that needs answering, connect with one of our trade show experts. Reach out today at: https://triple20.co/ ... #tradeshow #marketing #marketingplan #eventplanning

New blog post alert! 🚨 Sure, you're set to exhibit at a trade show. You've planned meticulously, devised a theme, crafted an engaging and educational experience for booth attendees, and adorned your booth with stunning graphics and video content for display across demo areas. However, have you considered the audiovisual aspects? Our latest blog post is a must-read for exhibitors! We’ve compiled essential A/V considerations to ensure your booth stands out. From choosing the right equipment to tips for engaging displays, our guide has it all. 🎥🔊 Check it out now! 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐀/𝐕 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐨𝐫𝐬: 𝐀 𝐁𝐚𝐬𝐢𝐜 𝐆𝐮𝐢𝐝𝐞 https://lnkd.in/gzxSMFHz (by TPG CEO, Christina Piedlow) #TradeShowSuccess #AVGuide #ExhibitorMustRead #AVTweeps #EventMarketing #ExhibitPlanning

The Unseen Hero: Why Pre-Stage Preparations Are Vital for Trade Show Success In the bustling world of trade shows, where every booth vies for attention, the importance of a meticulous pre-stage process cannot be overstated. It serves as the unsung hero, ensuring that your exhibit stands out amidst the sea of competitors. The pre-stage ritual involves a comprehensive inspection of every aspect of your booth, preemptively addressing potential pitfalls that could undermine your presence at the event. Picture the dismay of arriving at your booth on the day of the show, only to find crucial components missing or damaged. This unfortunate scenario can arise all too easily. The cleanup crew, in their efficient post-show cleanup, might inadvertently dispose of essential parts, leaving you scrambling for replacements at the last minute. Similarly, amidst the chaos of installation and dismantling, another team could mistakenly pack your graphics into the wrong crate, jeopardizing your branding efforts and leaving your exhibit incomplete. By conducting a thorough pre-stage inspection, you can mitigate these risks and ensure that your booth is primed for success. It’s an opportunity to meticulously check that all components—from banners and signage to product displays and technology—are present, accounted for, and in pristine condition. Beyond avoiding logistical headaches, this proactive approach safeguards your brand's reputation. A well-prepared booth not only enhances your credibility but also sends a powerful message of professionalism and reliability to potential clients and partners. In essence, the pre-stage isn't just a minor detail in trade show preparations; it's a critical step that can make or break your success at the event. By investing time and effort into this process, you demonstrate your commitment to excellence, setting the stage for a standout performance that leaves a lasting impression on attendees. Reach out to me so I can show you how we can make your future show a success! #tradeshow #pre-stage #marketingevents #entouragex

Looking for a way to elevate your event? Check out our strategic signage ideas below ⬇️