Meltwater’s Post

Guesswork Doesn't Work! As a VP of Marketing, I find it incredibly frustrating when I see teams still relying on separate reporting tools or, worse, making decisions based on guesswork. In my experience, managing a team that operates in silos or lacks a data-driven mindset can be incredibly frustrating. It consumes valuable time and creates unnecessary complexity. When crucial decisions are on the line, there's no room for uncertainty or inefficiency. With Guesswork Doesn't Work, Meltwater is shedding light on the challenges faced by marketing leaders like myself. It's time to say goodbye to the days of trusting our gut for important decisions, and hello to a future where every decision is backed by solid insights. Bringing Guesswork Doesn't Work to life wouldn't have been possible without my AMAZING team and the support of Alexandra Saab Bjertnæs! 🤩 Thank you so much, Daniella Sampson, TJ Kiely, Nick Acosta, John Wang, Vincent N., Sarah Mai Stokholm, Emily Cheung, Ellen Kirkpatrick, Kelly Costello, Perri Robinson and everyone at 1000heads (Mark Lloyd, Robert Upton and team). 🌟 Learn more: https://bit.ly/3PYH1G1 #GuessworkDoesntWork #DataDrivenMarketing #MarketingLeadership

So excited to announce the launch of Meltwater's new brand campaign! 🚀 This campaign highlights the importance of using data for PR, Marketing, and Research teams in today's world. When you're not leveraging data, you might as well be throwing darts blindfolded. In today's landscape, relying on guesswork can mean missed opportunities and ineffective strategies, so buckle up, because we're about to show you why Guesswork Doesn't Work.

Save your gut feeling for your dessert choice, not your next business decision. Explore how Meltwater can help your teams

15 years with Meltwater and I've been asked "What does Meltwater even do?" no less than 10k times. Finally, if I had 1 minute and 38 seconds I would answer with this video...... But if I only had a couple of seconds, I would say "we take the guesswork out of Marketing, Communications, and Strategy" Big applause for Daniella Sampson, Alexandra Saab Bjertnæs and Jenny Force and the whole marketing team at Meltwater for a great idea superbly executed. #guessworkdoesntwork #marketing #brand #communications #strategy

Data is the backbone of any truly strategic organization, but today’s teams are drowning in data and many lack the technical know-how to make sense of it. At Meltwater, we’re taking the guesswork out of creating strategies based on data. Every day, we help our customers to make better decisions using AI-powered insights from the Meltwater platform. That’s the theme behind our new brand campaign – which takes a look at the problem with relying on guesswork. Take a look…

I always tell my clients that our goal at Meltwater is to give them the insights and data to back up their gut feelings. To give them the "so what". To tell their executives that those buzzwords all over social media really aren't that big of a deal in the large scheme of things. To get them ahead of any crisis or emerging narrative. Check out Meltwater's new Guesswork Doesn't Work campaign below and reach out to chat about how we can help you take the guesswork out of your work!

They say data is knowledge and knowledge is power.. Meltwater empowers it's customers with the necessary data to make knowledge based decisions that lead to powerful outcomes. Too often strategic decision making is left up to intuition or 'gut feelings' for what is right, wrong, important or inconsequential. PR practitioners, marcom professionals and the c-suite shouldn't rely on anything other than data to drive strategy, which is why Meltwater fundamentally believes guesswork doesn't work. Shout out to our brand team for their efforts on this clever campaign that humanizes an experience that I think many of us can relate to ... https://lnkd.in/gFBuCPRt

Is your organization insight-driven? Meltwater’s AI-powered suite of solutions takes the guesswork out of creating strategies for your business by making data accessible. We process over a billion pieces of information each day and transform it into actionable insights that drive informed decision-making. Our technology breaks down technical barriers so that your entire team can confidently uncover the insights they need to inform strategy. Our new brand campaign highlights just how awry things can go when you don’t have a partner like Meltwater, and leave your business strategy up to guesswork. Watch it below:

From my early days in marketing to now, one thing remains crystal clear: data-driven insights are game-changers. Whether it's decoding your audience, evaluating campaign impact, or outsmarting competitors, Meltwater illuminates the path forward. No more stumbling in the dark—let's shine a light on your success together. 💡

Knowing is the new thinking…