Melvin Wilson’s Post

Privacy push or just antitrust avoidance? Indian ad world divided over Google's cookie shake-up - afaqs! Privacy and antitrust concerns are at the core of Google's recent decision to phase out third-party cookies. While some see it as a positive step towards safeguarding user privacy, others believe it is a strategic move to avoid antitrust scrutiny. Find out more here:

Privacy push or just antitrust avoidance? Indian ad world divided over Google's cookie shake-up - afaqs! Privacy and antitrust concerns are at the core of Google's recent decision to phase out third-party cookies. While some see it as a positive step towards safeguarding user privacy, others believe it is a strategic move to avoid antitrust scrutiny. Find out more here:

Privacy push or just antitrust avoidance? Indian ad world divided over Google's cookie shake-up - afaqs! Privacy and antitrust concerns are at the core of Google's recent decision to phase out third-party cookies. While some see it as a positive step towards safeguarding user privacy, others believe it is a strategic move to avoid antitrust scrutiny. Find out more here:

The U.K. antitrust watchdog, the Competition and Markets Authority (CMA), has issued guidance for ad-tech firms, publishers, and advertisers around the testing of Privacy Sandbox tools. The CMA expects testing to occur between Q4 2023 and Q2 2024.   However, concerns arise as the industry focuses on profit maximization during the busy October period, when some buy-side partners may opt out of testing due to holiday season priorities.  MOW argues that none of the Privacy Sandbox proposals have so far been proven fit for purpose, and may well never be.  MOW works with publishers, brands and other open web players to offer its legal and adtech expertise to more effectively monitor and participate in the Privacy Sandbox process. Learn more – contact join@movementforanopenweb.com.    Read the Adweek article written by Trishla Ostwal here: https://lnkd.in/ebYf2cJM #privacysandbox #google #testing #holidayseason

What does Google's recent loss , in the anti trust case , mean for the advertisers? * More Ad Platforms: The ruling could force Google to open up its ad ecosystem, allowing for more competition from other platforms. * Fairer Bidding: Advertisers might benefit from a more transparent and fair bidding process, potentially reducing the cost-per-click (CPC) for certain keywords. * Data Restrictions: If Google is forced to share data or limit its data collection practices, it could impact the effectiveness of targeted advertising. * Privacy Focus: Increased privacy regulations and restrictions on data usage could lead to a shift towards privacy-centric advertising solutions. * Platform Changes: Google might implement changes to its ad platform to comply with the ruling, which could lead to disruptions for advertisers. * Legal Battles: The legal process could be lengthy, and the outcome uncertain, creating an environment of uncertainty for advertisers. * Emergence of Competitors: The ruling could create opportunities for smaller ad platforms to gain market share, offering advertisers alternative options. * Innovation: Increased competition might drive innovation in advertising technologies and formats.

📢 Exciting news! This just in: The European Union (EU) competition regulator has ruled that Instagram and Facebook's data collection policies for advertising violate the EU's competition rules. The regulator has ordered the social media giants to reset their data collection methods. This decision aims to promote a fair marketplace and protect consumers' privacy. #EUCompetitionRules #DataPrivacy #SocialMediaRegulation https://ift.tt/Pn8Mj4k

There is a lot of talk about Google's privacy sandbox and the deprecation of cookies... We, as an industry, need to focus on solutions - so that publishers are not penalized, or worse, put out of business and instead can control their own destiny. Check out my thoughts on this topic https://lnkd.in/dCUkZvUh #UID2 #OpenInternet #Publishertools #Diversevoicesmatter

Is Google's cookie crumble U-turn something digital advertisers can count on? After years of pushing to phase out third-party cookies in Chrome, Google has hit the brakes. This sharp narrative turn could undoubtedly be part of a larger strategy to tackle their antitrust lawsuit loss and upcoming display advertising lawsuit in September. You can also add all the issues reported with Privacy Sandbox's functionality and transparency. While Google plans to appeal this decision, the upcoming rulings could have far reaching effects into the future of Google's revenues from Search, Advertising, and AI. My underlying question: is the privacy sandbox a misfire that we don't have to worry about, or is it a boomerang waiting for these lawsuits to play-out?

Google's announcement regarding the demise of cookies marks a significant shift in internet ad auction technology within the Chrome web browser. While some ad operations may not proceed as usual, Google's decision underscores its commitment to privacy. Without privacy protections, users may feel uncomfortable or violated, leading to diminished user experiences and potential legal and ethical implications for businesses. Moreover, respecting privacy fosters a positive reputation for companies, promotes transparency, and encourages responsible data usage practices. #AdTech #Privacy #Google

Great read! We're all about privacy and being upfront, so we're totally with our partners at Audigent on this. An open internet and privacy-first solutions that doesn't need user profiling is definitely the way to go. We want publishers and brands to have privacy-friendly options that still let them do their thing without getting too personal with people's data. It's about keeping the internet free and open, while respecting users. Audigent gets it, and we're on the same team working towards an internet that works for everyone. Filippo Gramigna, Daniel Pirchio, Ciarán O'Kane, ExchangeWire, Drew Stein #Onetag #AdTech #Data #Privacy #OpenInternet #SmartCuration