Samantha Jacobson’s Post

Coming down to the wire on some major decisions in data privacy. Additional delays in cookie deprecation looking more and more likely as publishers express concerns about Privacy Sandbox skewing bid competition (shocked Pikachu). All while federal data privacy regulation in the US is gaining steam with APRA. Either way, it's a net benefit for media buyers to be working with data brokers to clean up the way we ID audiences. In the meantime, lets hope this never ending story really does result in more data equity for users. https://lnkd.in/gfBnQ_YJ https://lnkd.in/gwTU_rXy

With all the news about Google delaying (again) the roll-out of cookie deprecation, it seems to me a key component (that coincidentally happens to drastically favor Google) is getting slightly overlooked. On the surface, Google planning to roll out "IP masking" is a good thing. Google asserts that this feature will enhance user privacy on Chrome by batching and masking IP addresses according to region. This approach would, in theory, conceal users' specific locations. However, it's essential to note that while IP masking hides locations from everyone else, Google retains access to this detailed location data. If implemented, while competitors are restricted to targeting broader regions, Google will continue to possess precise location insights. I am all about enhanced privacy, but this is not that. https://lnkd.in/gpgg7rmi

Read some of the latest updates on initial Cookieless testing within the Google Privacy Sandbox, including insights from our very own Michael Lamb! 🍪🔒 #Google #PrivacySandbox #Cookieless #DigitalMarketing

What You Need to Know About Google’s Third-Party Cookie Phase Out As part of its Privacy Sandbox initiative, Google plans to start disabling third-party cookies for 1% of its Chrome users in Q1 2024—significantly affecting the online advertising industry. This decision is driven by privacy concerns and regulations like GDPR and CCPA. To provide alternatives, Google proposes new web APIs for privacy-conscious advertising and content.

Google’s reversal on reducing reliance on third-party cookies is no reprieve for publishers. The shift to a privacy-first approach and reducing cookie usage through opt-in processes remains critical. At Novatiq, we advocate for scalable, privacy-centric solutions that prioritise user consent and data security. Adapting to this new landscape will ensure sustainable growth in a privacy-first digital environment. Article by Kayleigh Barber for Digiday https://lnkd.in/e8JKsABi #digiday #publishers #publishing #cookies #google #cookiedeprecation

Google’s reversal on reducing reliance on third-party cookies is no reprieve for publishers. The shift to a privacy-first approach and reducing cookie usage through opt-in processes remains critical. At Novatiq, we advocate for scalable, privacy-centric solutions that prioritise user consent and data security. Adapting to this new landscape will ensure sustainable growth in a privacy-first digital environment. Article by Kayleigh Barber for Digiday https://lnkd.in/gZyqH-bE #digiday #publishers #publishing #cookies #google #cookiedeprecation

Would you like to know more how NextRoll is planning for Google's third party cookie removal from Chrome and what's going on with Google's Privacy Sandbox? Read more below:

When it comes to digital #privacy, it is always a joy to read through Mozilla reports and blogs. This one is an analysis on Ad Repository requirement compliance of VLOs like Google, Meta, Apple etc as required by EU Digital Services act. These days, every day in the world of digital marketing is starting with scouring the web for current affairs in the regulatory, privacy world as it pertains to Advertising Ecosystem and the big partners who drive this world. Every article generally has its own element of bias. As long as you know it, you will make a sound judgment.

💡 Ready to face the new challenges in a Cookie-less world without an Advertising ID? Dive into our latest blog post for comprehensive insights into Google’s Privacy Sandbox. Here’s a sneak peak: 👉 What’s Changing? 👉 What Google suggests…  👉 How to prepare for the changes ahead 👉 Prepare for Google’s Privacy Sandbox with Airbridge #GooglePrivacySandbox #PrivacyMatters #DigitalMarketingStrategy

Curious about what's new with Google's Privacy Sandbox? Check out the latest blog post from Index Exchange's Mike McNeeley where he shares a look at the different APIs, how you can test, plus some great resources to help you get started. Read now: