I joined Greenough Communications just over a year ago with the support of an amazingly talented leadership team of Christine Williamson, Jen Heady, Jessika Parry, and Kenneth Craig – and newly added, but I can’t imagine us without her – Nicole Murphy, and a vision. Together, we will make it a reality.
I’m incredibly grateful - and honored - to follow in the footsteps of Phil Greenough. Over the last 25 years, he founded and led Greenough through several incredible inflection points across the #technology, #healthcare, and #energy industries and provided us with a proven playbook to tackle the ones yet to come. From Fortune 500 companies to the many startups, he was there penning new narratives and disrupting markets. His mark on the communications field and this agency is undeniable, and I look forward to continuing his legacy.
What’s next is still unwritten, but what I do know is we will:
➡ Have fun defining the “new rules” for agencies to live by. As Eleanor Hawkins recently said, the “challenger firms” will be the ones that have senior leaders who walk side-by-side with their clients, deliver the strategy, and generate the results vs. relying on those who are just cutting their teeth in the field. That model is broken. We are an agency of experienced, creative practitioners who love what we do and still get a high while doing it. We are the challenger firm she speaks of, and we are rising. https://lnkd.in/eiUDJNbq
➡ Hone in on our “Zones of Genius.” Our Guest Lecture series, featuring industry experts sharing insights on their journey, innovative tools, and lessons from their experiences, remains a cornerstone. Additionally, our quarterly one-on-one trainings go beyond mere support; they're about uplifting each other to ensure our clients are receiving the best work and have our best minds working together to deliver that work. It's not just about being on the team; it's a mindset that consistently revolves around our clients, focusing on how we can continuously enhance and deliver exceptional results.
➡ Be present. This remote world can be distracting, and it can feel monotonous. But collectively, we will be keeping each other focused and present. Present as trends start bubbling up to the surface, at industry events and client summits, in the ever-changing world and all its teachings for us to be and operate at our best.
Let’s do this, Greenough team!!
And thank you, Jess Ruderman, for taking the time to meet with me and for this great piece in PRWeek! bit.ly/3StNsT4
After 25 years at the helm, our founder Phil Greenough is passing the leadership baton, naming Nikki Festa O'Brien as our new CEO! Since day 1 at Greenough, Nikki has pushed our team to deliver results, provided best-in-class service to our clients, and expanded Greenough's client roster. We could not be more excited to celebrate our 25th year anniversary with these new developments, grounded in our continued mission to create moments that matter.
https://lnkd.in/eXQRahDn
My biggest strength is being able to quickly and easily see skills, gifts, and talents that people don't even realize they have.
2moCongratulations ❤️ you're the best