Greenough Communications

What a milestone! 🎉 Greenough Communications earned recognition on Ragan Communications and PR Daily’s Top Agencies list! 🚀 This honor puts us among the industry's most innovative and impactful PR and communications agencies — and we're thrilled to receive this recognition.   From creative strategies to big client successes, this award is a reflection of our incredible team's hard work and creativity.   A massive thank you to our clients, partners, and team for making this achievement possible!!🥂   Read more about this recognition and see the full list of honorees:  https://lnkd.in/eB3xvXEU   #PRAwards #TopAgency #PRDaily #TeamAchievement #Communications #PR #MakingMoments

Congratulations to the wonderful Abi Blanchard, who not only supports our team and community at Greenough Communications but was also just named to the board of directions with PR Club to cultivate relationships among the broader #PR community in New England! Abi's commitment to fostering a community of support as our team grows was evident from day one, and we are so proud to watch her bring this passion to her role as Membership Lead of PR Club! Join us in congratulating her on the new position! 👏 🎉 🙌 Read more on the announcement here: https://lnkd.in/dZMntWi3

Last month, Roku unveiled its self-service ads manager, giving brands the power to create their own CTV campaigns and directly access Roku’s massive streaming audience. This new platform offers marketers unique targeting options based on demographics, purchasing, and viewership habits. 🎯   With #CTV ad spending expected to hit $30 billion this year, Roku is setting brands up for success by providing an intuitive way to launch and manage campaigns. Their platform even allows for one-click purchases via Shopify, making it simpler than ever for brands to connect with consumers.    As we monitor new platforms that we can activate for our clients, this is a huge step forward for brands curious about expanding into the CTV space.   Earlier this year, we explored LinkedIn’s move into CTV advertising for B2B marketers. Check out our blog linked below to learn more ⬇️   #BrandMarketing #AdTech #DigitalAdvertising   --  https://lnkd.in/e9_acNYD

Our latest newsletter is out, and the Greenough Communications team has been on the move! From prepping for our move to Post Office Square to hitting the sessions at #INBOUND24 and the Fast Company Innovation Festival, September's newsletter is full of takeaways and lessons you can put into practice. Rounding out, we have our #clientspotlight on Audira Labs LLC and Founder & CEO Stephen Kohler, MBA, PCC, who has built a philosophy on using the universal language of music to inspire better leadership.

When work feels like play, you become unstoppable. Others have to force themselves to keep up, which gives you a natural edge. This is the essence of escaping competition through authenticity, something Naval Ravikant often speaks about. One of the things I love most about my job is the opportunity to support clients through creative and persuasive writing — my favorite pastime. It's a crucial part of award and speaker programs, and I know many talented writers on the Greenough Communications team feel the same. It’s been an incredible year of wins, and I’m so proud of the amazing clients we get to work with (thanks to Nikki Festa O'Brien ❇️ and the leadership team). In the last 12 months, I’ve had the privilege of being part of teams that have earned some incredible accolades: 🏆 Fast Company’s Best Workplace for Innovators 🏆 Recognition in the U.S. Department of Energy (DOE)’s 2024 Integrated Lighting Campaign 🏆 The Stevie® Awards in the Cloud Application/Service category 🏆 2024 Retail Tech Breakthrough Awards 🏆 2024 SEAL Awards Sustainability Award 🏆 PRNEWS People of the Year Awards 🏆 R&D 100 Conference Awards, with Special Recognition as a Market Disruptor 🏆 2024 Smart Cities Connect Smart 20 Award for Transformative City Infrastructure 🏆 2024 Top Agency of the Year by Ragan Communications and PR Daily Their passion, dedication, and innovation are unparalleled. I can't wait to see what they achieve next and help them get the recognition they deserve. 🌟 #Writing #ClientRecognition #Communications #PR

Founder Mode? Been there, done that. 🚀 Now it’s all about ‘God Mode,’ according to Sam Altman’s latest AI post (and Sarah Perez's breakdown for TechCrunch). With Paul Graham stirring up conversations on leadership with ‘Founder Mode,’ tech CEOs are rethinking what it means to stay hands-on. And Sam Altman? He’s taking things to the next level per usual. At a time when companies like OpenAI, Google, and Microsoft see AI development as a race with existential stakes, Altman’s ‘God Mode’ redefines leadership entirely. We're talking about more than guiding a company — we're talking about shaping the future of humanity. 🤖 For founders like Brian Chesky at Airbnb or icons like Steve Jobs and Jensen Huang at NVIDIA, staying connected to their company’s core mission has always been crucial. Whether you're a founder or an AI leader, one thing is clear: the stakes in tech have never been higher, and leading with strong values has never been more essential (especially with the rumors going around). For PR pros, keeping ahead of these trends is important to building #thoughtleadership that resonates. Want to know more? Dive into my latest Greenough Communications blog on Founder Mode and get ready — as this conversation is just getting started. 👀 https://lnkd.in/dCcuJbmC https://lnkd.in/dJ4mnj34 #FounderMode #GodMode #AI #Leadership #TechLeadership #MakingMoments #PublicRelations #Innovation #PR #TechTrends

When we talk about "burnout" in #healthcare, we often think of clinicians – but many people managing chronic conditions face ‘patient burnout,’ a silent but significant issue often overlooked. Recently, we worked with Dr. Tejaswi Kompala, head of cardiometabolic clinical strategy at Teladoc Health, to share her expertise on how #AI can be a game changer in combating patient burnout, helping personalize interventions, predict risks, and work alongside healthcare providers to improve outcomes. By assisting patients in the complex management of chronic conditions, companies like Teladoc Health can enhance patient engagement and make care more proactive and compassionate. Read Dr. Kompala’s full interview with Bill Siwicki at Healthcare IT News to learn how AI is reshaping chronic disease management for a healthier future: https://lnkd.in/eZ-GhB9b #ChronicDiseaseManagement #DigitalHealth #FutureofHealthcare

Our team is on the move! ⬇

The MetroWest region is a growing life sciences hub! We enjoyed attending the MetroWest Life Sciences Network Fall Mixer at ABI-LAB and mingling with biotech and life science professionals from Spotlight Safety Inc., Integrated Pharmacy Solutions, KACTUS, Biotech Builders Group and more! #lifesciences #biotech #pharma #networking

At #StartupWeekBoston, we had the pleasure of hearing from so many great voices, including two of Boston's premier founders, Wes Schroll, CEO of Fetch, and Collin Yip, CEO of Rafi Properties . From childhood friends to industry disruptors, their journey is an awesome combination of collaboration, resilience, and bold thinking. And what's better than one brain? Two brains. We appreciated Gregory Raiz's insight on collaboration here from his experience working with startups at FoundersEdge. Wes emphasized the fast-paced growth fueled by AI and how staying obsessed with delivering real value to consumers keeps Fetch moving forward. Collin reminded us that while real estate is slow-moving, the intersection with climate tech presents a major opportunity. His vision? Making MA the Climate Tech Capital of the World — through the right investments, scaling up innovations like geothermal, and addressing high energy needs. Their stories highlight that entrepreneurship is full of ups and downs and that you are never too old to start something new (#DYK the average age of a successful startup founder is 45?). Taking action, learning from every step, and embracing the fun along the way is what sets the stage for success. 🌟 #Innovation #Entrepreneurship #ClimateTech #Boston #Startup #AI #PR