Merlien Institute’s Post

𝐇𝐨𝐰 𝐭𝐨 𝐔𝐬𝐞 𝐑𝐞𝐚𝐥 𝐔𝐬𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜ℎ 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 User research is the cornerstone of creating products and services that truly resonate with your audience. At Thinky, we believe that incorporating real user research into your projects can transform your designs from good to exceptional. Here’s how you can effectively use user research to drive your project’s success. 1. Identify the Research Goals 2. Choose the Right Research Methods 3. Recruit Participants 4. Conduct the Research 5. Analyze and Synthesize Findings 6. Implement Insights into Design At Thinky, we are dedicated to using user research to drive innovation and create exceptional user experiences. Ready to leverage the power of real user research in your projects? Let’s collaborate and make your vision a reality! Read the full article here: https://lnkd.in/dtcZUSTS hashtag #Thinky hashtag #UXStudio hashtag #Userexperiencedesign hashtag #Design hashtag #Design_Thinking

🔍 Why User Research Matters for Your Business 🔍 In today's fast-paced market, understanding your users is essential for success. User research provides valuable insights into customer needs, preferences, and behaviors, enabling businesses to create products and services that truly resonate with their target audience. Here's why companies should prioritize user research: 1️⃣ Identify User Needs: User research helps uncover what your customers truly want and need from your products or services, guiding development efforts in the right direction. 2️⃣ Improve User Experience: By understanding how users interact with your offerings, you can optimize the user experience to enhance satisfaction and loyalty. 3️⃣ Mitigate Risks: User research allows you to validate ideas and concepts before investing significant resources, reducing the risk of launching products or features that miss the mark. 4️⃣ Gain Competitive Advantage: Companies that prioritize user research gain a competitive edge by delivering solutions that address real user pain points and stand out in the market. At Bello Insights Lab, we specialize in user research to help companies gain deeper insights into their target audience and create exceptional user experiences. Let us partner with you to unlock the full potential of your products and services through insightful research. Get in touch to learn more about how user research can benefit your business! #UserResearch #UXResearch #BusinessInsights #CustomerExperience

What is Persona.Importance of Personas .Why need to write personas in ux research. Persona in Ux its is all about a user that typically represent the group of people . Personas are based on data and facts from real-life interviews, surveys, and other user research. identifying common pain points, which are UX issues that frustrate and block the user from getting what they need from a product. eg: A persona is written about a body builder influencer. that typically repersent a simllar type of people psychology. If we need a design a product that related to gym . it will help to designer to understand users behaviors,goals,need,experiences. Importance of Persona Improve maketing Effectiveness Target Content or Audience Understand users Empathize with users Drive design decisions The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. #uidesign #uxresearch #uiux Template that help yo create a persona is given below:

Looking to forge stronger connections with your consumers? Embrace the ever-changing landscape of market research and discover innovative strategies that will set you apart. Our ultimate guide, 'Everything You Need to Know about Digital Qualitative Research,' holds the key to unlocking meaningful consumer insights and revolutionizing your research methods. Immerse yourself in critical topics such as: - The future of qualitative research in a digital world- Choosing the perfect digital qual solution for your needs - Unleashing the power of online bulletin boards in market research - Comparing the merits of digital and in-person qualitative research - Elevating your CX and UX through digital qualitative research Don't miss out on this invaluable resource! Download your copy now and embark on a transformative journey. #MRX #MarketResearch #MR #InsightsMRX #DigitalQualitative #QualitativeResearch #Insights Link: https://bit.ly/3qyHZPP

🌟 Crafting Impactful Strategies through Enhanced User Experience! 🚀 In the business world, amplifying user experience can be a game-changer, leading to profound impact and success. Here are insights to ace your next case study where you're tasked with enhancing user experience to drive results: 1️⃣ Understanding User Needs: Dive deep into understanding your users' preferences, pain points, and behaviors. Conduct user research, surveys, and interviews to gain valuable insights. 2️⃣ Mapping User Journeys: Visualize the user's interaction with your product or service from start to finish. Identify touchpoints and areas for improvement to streamline the user experience. 3️⃣ Implementing Seamless Solutions: Enhance the user experience by implementing intuitive design, streamlined processes, and personalized interactions. 🌟 Elevating user experience isn't just about aesthetics; it's about creating meaningful connections and driving tangible results. 🌟 If you'd like access to the problem statement of this case or would like me to share more winning PPTs, simply like this post and comment with your mail ID. I will send the problem statement and case competition-winning PPTs directly to your email. #CaseCompetitions #PowerfulPresentations #PresentationSkills #SuccessInBusiness #ProblemSolving #WinningMindset #Data #Communication #CaseCompetition #MBA

🎮When trying to engage your customers, have you struggled with finding the right tools? Have you been left battling with trying to figure out how to implement them?   🚀 Well in our book Press Start (https://lnkd.in/ecQGnk6F), you will learn how to identify the tools, craft the right strategies, and discover how to become a marketing maestro. The book is filled with practical case studies and straightforward guides on how to spot and use the right tools. 🛠️ 📚Available from Bloomsbury Publishing, and now in 3 Languages!   Or if you want something a bit more hands-on, then the AEX Design Fundamentals Course (https://lnkd.in/egW5PFZg) is available right now. In it, you get taught how to build a successful audience engagement strategy. 🧠   #AEXDesign #AudienceEngagement #CareerGrowth #NewSkills #ProfessionalDevelopment #Gamification #Marketing #Business #CX #CXDesign #Psychology #LearningAndDevelopment #UX #LearningAndDevelopment #HR

Looking to enhance consumer connections? In today's changing world, innovative strategies are essential. Check out our 'Everything You Need to Know about Digital Qualitative Research' – your comprehensive guide to understanding consumer insights and refining your research strategies. Explore key areas such as: • Why the Future of Qualitative Research Is Digital • A Guide to Choosing the Right Digital Qual Solution • How Online Bulletin Boards Are Used in Market Research • Digital vs In-Person Qualitative Research: How to Determine Which Is Best for You • How Digital Qualitative Research Improves Your CX and UX Download your copy now! https://bit.ly/3Tfigrf #MRX #MarketResearch #MR #InsightsMRX #DigitalQualitative #QualitativeResearch #Insights

New Week, New Spotlight As always, this week, we're highlighting two individuals and some powerful tools that are making a big impact in the research and design world: Meet Our Innovators: 1. Odette Jansen - A UX Researcher with 13 years of experience, Odette is a master at blending analytical data, behavioral psychology, and deep user research to create holistic user experiences. With a focus on education, healthcare, and games, she’s a true trailblazer in crafting meaningful interactions. 2. Jai Khanna, MS - Jai has revolutionized product development through strategic mixed-methods research. He’s not just a UX Researcher; he's a leader who has launched company-wide programs, streamlined research processes, and transformed product roadmaps with innovative features. Spotlight on Tools: Buffer helps UX researchers track user engagement and preferences across social media platforms, providing valuable insights into audience behavior and interests. It's a great way to gather direct feedback through surveys and polls, enabling researchers to refine user personas and understand trends. beehiiv offers an excellent platform for engaging directly with users through newsletters. Researchers can segment their audience, tailor content, and track engagement metrics like open and click-through rates. This helps understand what resonates with different user groups and refine content strategies based on actual data. Kickstarter is a unique space for validating ideas and gathering user feedback on prototypes. By launching campaigns, researchers can assess market demand, gather real-time feedback, and engage with a community of early adopters. This feedback is invaluable for refining product designs and ensuring they meet user expectations. #uxresearch #designresearch #productresearch #UXR #marketresearch

Another week, another talk, this week at the NMSBA Shopper Brain conference is Dublin. Awesome couple of days, with lots of great #eyetracking research as well as a host of other great presentations. Inspiring conversations and amazing audience engagement and interaction throughout, made this one of my all-time favourite conference experiences - it’s just so great to be back in a room with so many innovative and skilled people! I’m going to keep this post super short, and simply share the takeaways slide from my talk. 👁️ I spoke about vision science concepts that are often overlooked and, if considered at the right time in the design of digital or physical assets, can save you considerable overheads with eye-tracking research and ensure those assets are accessible, to the greatest amount of consumers and online users. 🧠 Of course there’s lots more you can do, especially when it comes to #accessibility and #inclusivity, but these are a good start! In a couple of days I’ll be highlighting some easy to use tools that can help. If you want to know more about any of the ideas here, or some of those other things you can do, hit me up and let’s have a chat. Big thanks to Carla Nagel and the rest of the team for such a great event. 🙏 #attention #attentioneconomy #UX #CX #marketing #neuromarketing #consumer #shopper

The most important ‘resource’ you can have as a business is a loyal audience. Without an engaged audience, there is no guarantee of success. This is why audience engagement is a critical factor. By focusing on personalization, curation, and even community-building, companies can create a strong bond with their audience and foster long-term loyalty. 🏛️In the AEX Design Fundamentals Course (https://lnkd.in/eipbEGut) you can learn exactly the tools and techniques needed to engage your audience. With 12 on-demand videos, written, visual and audio resources all included, you’ll be given every resource possible so that you can create the best audience engagement strategy. 🙌If you feel like such a resource would be invaluable to you, then why not grab your chance to get into the nitty gritty straight away and get a Free Episode as well, go ahead and click the link: https://lnkd.in/eVnr5FB9 #AEXDesign #AudienceEngagement #CareerGrowth #NewSkills #ProfessionalDevelopment #Gamification #Marketing #Business #CX #CXDesign #Psychology #LearningAndDevelopment #UX #LearningAndDevelopment #HR